It is our choices...that show what we truly are, far more than our abilities.
—J.K. Rowling

Marketing & Promoting Your Business

"Okay, so now what?"

"How do I drive traffic to my website?"

These articles provide practical and creative advice on SEO, article distribution, niche marketing, and using PR services.

• Attention, Ladies - Lower Your Prices!
  Now is the time to lower your prices—not six months from now. The moves you make while on the cusp of recovery will determine where you'll be standing one year from today when our economy is stronger and job security higher.
  
  
• Inner Samurai Business Sales for the Professional Businesswoman
  As a business professional, you know sales are important to the success of your business. However, you can't have an aversion to sales and expect to sell anything. Therefore, you must learn to approach sales in a new way. You must be perceived, first, as a professional businesswoman and, second, as someone who has a product or service to sell. Here's how.
  
  
• Niche Marketing for the Online Business Owner - How to Find Your Niche Market
  You know who your niche market is and you have a great product or service to offer them. Congratulations! Now comes the rush of questions: How do I find them? What do I do once I find them? Where do I start? The good news is, you can save months of frustration, dead ends, and thousands of dollars in expense, simply by following these five key steps to effective online niche marketing.
  
  
• Optimize Your Website...and They Will Come
  What’s the big deal about search engine optimization? Isn’t it enough that you’ve put up a website, purchased some Google AdWords, and sent out an email to everyone you know announcing your site? In short, no. There is an art and science to search engine optimization (SEO), and it is critical for web-based businesses to know, understand and utilize if they want to drive quality traffic to their website via the Internet. Where do you begin, though?
  
  
• The 12 Days of Christmas for Smart Small Business Owners
  The countdown to Christmas is underway, and many people are shopping online this holiday season. As a smart small business owner, you need to offer special buying opportunities all month long. The list of "12 Things You Can Do to Make Your Business Merry" will help you do just that. Implement one idea each day. You'll not only be promoting your business during this holiday season, you'll also be making certain it will be a success in the coming New Year.
  
  
• The Power of the Written Word: Top 10 Ways to Become an Authority in Your Field
  There is so much power in the written word. With the Internet being such an accessible place to get your written word out, there’s no reason why you can’t become a recognized name in your field in six months or less.
  
  
• Using Online PR Distribution Services to Your Advantage
  You have something fabulous to announce to the world! So, what online press release distribution service do you use? With so many to choose from, it’s hard to know where to start. If you do a search for newswire services, it’s easy to become overwhelmed by the possibilities. You might either give up or go overboard, spending lots of unnecessary money and duplicating your efforts. Before you do either, read this article first!