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Volume 1, Issue 1

Picture of Dragon of Alkamae  LAUNCH YOU! 
  ISSN# 1935-0473
  Volume 1, Issue 1
  January 1, 2007
  By Susan L. Reid MS, DMA 
Small Business Start Up Coach  & Online Accidental Prenher™
An online newsletter about how to start up and successfully launching small businesses for entrepreneurial women who are ready to transform their lives and make a difference in the world, turn their passion into a profit, and bring in a six figure income.

In This Issue

  • Business Quote From Donald Trump
  • How To Set Goals That Stick
  • Branding Bootcamp Teleseminar Announcement
  • Q & A From The Accidental Prenher™

This e-Zine is intended to be read in 10 minutes or less with many of the articles offering links to further information. To ensure we continue to capture the most important issues regarding the successful start up and launch of small businesses, we are keen for our readers to interact with us and let us know what’s on their mind.  Speak up and be heard at:

To subscribe to this e-Zine click here.

Note From Susan

Happy New Year, and welcome to our inaugural e-Zine issue! 

Beginnings are always auspicious times as the exhalation of breath begins its outflow after the inhalation has reached its point of fullness.  Starting a new business is just like breathing.  After a long period of breathing-in while gathering everything necessary to launch a small business successfully, there is a moment of pause, then an outpouring of breath upon which the launching of all businesses set sail. 

For some of us, that first exhalation is a satisfying, joyous moment of finally being able to launch our small business out into the world--a time of coming into our own.  For others, it is an anxious, nervous moment filled with doubt and reservation.  While it is pretty common to feel a little bit of both excitement and intrepidation, the degree to which we experience one or the other depends entirely on one factor--how well we have done our fieldwork. 

Fieldwork is done on the in-breath of the small business start up process.  This is when we get clear on our niche market, find out what specific challenges our niche is facing; find the “Purple Cow” (first coined by Seth Godin solution in the products and services we will be offering; and get our branding ducks all lined up in a row, ready to exhale. 

This week’s e-Zine is about new beginnings and starting your New Year off efforting action goals that will stick.  Moreover, while it is specifically focused on the new beginnings that occur during the start up and launch phases of new small businesses, it is applicable to all other areas of life, as well. 

Business Quote Of The Week

When I started out in business, I spent a great deal of time researching every detail that might be pertinent to the deal I was interested in making. I still do the same today. People often comment on how quickly I operate, but the reason I can move quickly is that I’ve done the background work first, which no one usually sees. I prepare myself thoroughly, and then when it is time to move ahead, I am ready to sprint.

—Donald Trump

Featured Article

How To Set Goals That Stick

What do you think about when the word goal comes up in conversation?  Do you cringe and snort thinking to yourself “right, goals . . . whatever.  What’s the point of making them if I won’t keep them?”  Or, do your eyes light up as you tick off a long list of goals for the New Year that will be impossible to complete? 

No matter if you have an optimistic or pessimistic outlook about your small business goals for 2007, both outlooks have something in common and it is this:  Unless you know how to set goals properly, you will fail to complete them. 

So let’s start by defining exactly what a goal is:  A goal is something that is meaningful, powerful, and transformative.  A goal is something that will change your life, your business, your career, or your family in some meaningful way. 

A Goal Is Fierce!
  • A goal is clearly defined
  • A goal is very specific
  • A goal has an action plan and time line for completion
To be an accomplished goal setter, you must become a fearsome time manager by:
  • Setting priorities
  • Completing tasks on time
  • Eliminating distractions

Those who manage their time, manage their world.  To read the full article on fearsome time management, go to:

Dave Lakhani, speaker, trainer, and author of the Power Of An Hour says that a goal “needs to be something that is so compelling that if you don't accomplish it you will have made a significant decision in your life as to how you are going to move forward.” 

Goals are very powerful, and when done correctly can move your small business forward significantly and in ways you hadn’t thought possible in 2007. 

10 Steps To Setting Goals That Will Stick
  1. Identify no more than 3-5 small business goals to focus on
  2. Think critically and identify specifically what needs to be done
  3. Think creatively, outside of the box, about how to accomplish each goal
  4. Identify specific steps, then take one action immediately
  5. Focus intently on the completion of that one task before moving on to another
  6. Focus intently for 45 minutes at a time, no more, then do something else
  7. Evaluate and measure your progress
  8. Eliminate distractions, excuses, and people who are time-vampires
  9. Don’t spend time focusing on something you don’t intend to do
  10. If a goal no longer serves you, replace or revise it with one that does

To read the full article on How To Set Goals That Will Stick, go to:

Now that you know just how fierce and powerful a goal really is, and now that you know what is needed to become a fearsome time manager, it’s time to create your small business goals for 2007.  That way, when people ask you what your small business goals are for the New Year, you will be able to snap and answer them with a tone of confidence that bespeaks of an inner knowing that you can make your goals a reality this year.  

Upcoming Events

Successful Small Business Start Up Teleseminar Series
Branding Bootcamp I
February 14, 21, 28, & March 7 at 3p ET

Hit the Marketing Bull's-Eye With A Well Written Vision And Mission Statement

Know that you are so ready for a branding Teleseminar and are ready to sign up?  Click here:

So what’s the big deal about having a vision and mission statement?

  • Articulating a vision and mission for your business is one of the best things you can do to ensure its growth.
  • Vision and mission statements convey the core beliefs and values of your business, and give your business a template of purpose that can be used to initiate, evaluate, and refine all your business activities. 
  • They are a part of every small business’s business plan, and can guide your company through thick and thin.


Join me for a FREE 1-hour preview call on how branding, positioning, and promoting works, and how you can hit the marketing bull's-eye with well-written vision and mission statements.  Click here for more information:

Ask The Accidental Prenher™

Do you have a burning “how to” question about starting up or launching your small business?  Email me at, and I’ll answer it in my new Small Business Start Up Blog and upcoming LAUNCH YOU e-Zines! 

Picture of Susan L. Reid

That’s all for this issue, folks.

Until next time, happy launching!

Susan's Signature

Susan L. Reid, MS, DMA
Small Business Start Up Coach & Online Accidental Prenher™ 

At Alkamae we specialize, not generalize, by launching successful small businesses one woman at a time.

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success:

Link to our Ready To Launch Power Pack Combo that includes our free e-book Are You Ready To Jump The Corporate Ship?  Here’s How To Know!  This free e-book and accompanying audio will lead you, step-by-step, through the process of deciding whether you are ready to jump the corporate ship and embark on the magnificent journey that will lead you to set-sail on your very own entrepreneurial ship.

Recommended reading for successful small business start ups:

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LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007 by Susan L. Reid, MS, DMA.  All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

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Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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