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Volume 1, Issue 3

Picture of Dragon of Alkamae  LAUNCH YOU! 
  ISSN# 1935-0473
  Volume 1, Issue 3
  February 1, 2007

  By Susan L. Reid MS, DMA 
Small Business Start Up Coach  & Online Accidental Prenher™
An online newsletter about how to start up and successfully launching small businesses for entrepreneurial women who are ready to transform their lives and make a difference in the world, turn their passion into a profit, and bring in a six figure income.

In This Issue

  • Business Quote from Victor Frankl
  • The Five Stages of Change for Small Business Owners
  • Free 25-Minute Small Business Start Up & Go Coaching Session!
  • Q & A:  I’m not a salesperson, so what do I do to get my product out?

This e-Zine is intended to be read in 10 minutes or less, with many of the articles offering links to further information. To ensure we continue to capture the most important issues regarding the successful start up and launch of small businesses, we are keen for our readers to interact with us and let us know what’s on their minds.  Speak up and be heard at:

To subscribe to this e-Zine click here.

Note From Susan

Greetings, Fellow Entrepreneurs!

Do you remember the moment when you decided to become a Preneur?  When you knew that the balance of your life was about to be changed forever and in all ways?  Do you remember the day you decided to lay your cards on the table and say . . . “I quit.  I resign.  I’m outta here.  There’s got to be more to life than this!”  Do you remember when that was?  

For some, it happened many years ago, and you are just now seeing the fruition of your decision come to life as a successful small business owner.  For others, the decision is yet to be voiced, though it is right there on the tip of your tongue, ready to be spoken.  For all of us, there was an activating event that made our decision to jump the corporate ship, as scary as it may have been, more necessary and compelling than staying where we were, doing whatever we were doing.  This activating event was so big, so momentous, that it called into action a leap of faith larger than many of us may have ever taken before. 

Do you remember what that activating event was?  Maybe it was the loss of a job or being downsized from the corporate world that left you gasping for air.  Perhaps it was a spiritual calling that left you dazed with possibility.  Then again, it might have been a mid-life divorce, death of parents, or children leaving home that triggered an unexpected life review. 

This issue of LAUNCH YOU! is about the process of change and honoring the activating event that changed your life.  Whenever it occurred or whatever it was, I would love to hear about this powerful agent of change.  Please send me your story:

Business Quote Of The Week

“When we are no longer able to change a situation, we are challenged to change ourselves.“

- Victor Frankl

For more business start up quotes go to:

Featured Article

The Five Stages of Change for Small Business Owners

Change is a tricky thing.  If you are someone contemplating the changes that will occur by becoming a successful small business owner, it will be helpful for you to have a bird’s eye view of where you are along the continuum. 

To that end, Drs. James Prochaska and Carlo DiClemente developed a Transtheoretical Model of Change in 1982 that has been applied to everything from weight loss to drug addiction with great success and acclaim.  Though their model has never before been applied to those considering starting up a successful small business, it is a very relevant model that will help take the pressure off individuals thinking they should be further along than where they are, and provide a compassionate understanding of where each person is along the scale.

Three Great Things about The Stages of Change

Prochaska and DiClemente’s Transtheoretical Model of Change identifies five stages of change:  precontemplation, contemplation, preparation, action, and maintenance. 

The Precontemplation Stage (Not Currently Considering Change)

This stage could really be called “the precursor-to-change” stage.  This is the stage when individuals may not even be thinking about becoming small business owners.  In fact, in this stage, they may not even be aware that it would be beneficial for them to make a change, though other individuals around them may be thinking that they should.  This stage’s motto is:  Ignorance is bliss.  

How to know if you are in The Precontemplation Stage:

  1. You’re not really thinking about starting up a small business.
  2. You are basically okay with how things are.
  3. Others may be voicing their concerns about the hours you are keeping, the stress you seem to be under, or how much you need to take a vacation.

* Those in this stage do not intend to take action within the next 6 months.  

The Contemplation Stage (Thinking about Change and Researching Options)

In the Contemplation Stage, individuals are aware that a change is needed and they actually desire to make a change.  Although they are seriously thinking about change, they have no clear plan of action because they are feeling ambivalent about change.  This stage’s motto is:  Just sitting on the fence waiting to see what will come along. 

How to know if you are in The Contemplation Stage:

  1. You find yourself doing on-line research, and thinking about what it would be like to be a small business owner.
  2. You seek out the perspective of others who have “been there, done that.”
  3. You find yourself attracted to journal articles about entrepreneurship and small business ownership.

* Those in this stage are considering taking action within the next 6 months.

The Preparation Stage (Ready for Change and Making Plans)

This stage of change is readily apparent by the amount of activity, decisions, and overt action that is taking place in preparation for a small business start up.  This is a time of planning how and when the start up process will begin.  This stage’s motto is:  I think I can, I think I can, I think I can.

How to know if you are in The Preparation Stage:

  1. Your small business start up coach has become your best friend.
  2. Your white board is getting a daily workout as you look at every aspect of small business ownership.
  3. You are regularly experiencing both excitement and fear. 

* Individuals in this stage are intending to take action within the next month.

The Action Stage (Making Change and Taking Charge)

This stage is characterized by a considerable amount of steady, forward movement.  All the necessary paper work is filled out, business checking accounts opened, company name registered, business cards selected, web site developed, and strategic action plans mapped out.  The motto for this stage is:  Carpe Diem.

How to know if you are in The Action Stage:

  1. You are in full-out action mode
  2. You’re spending most of your day focused on your new small business, and loving it.
  3. You are committed to seeing your actions through. 

* Individuals in this stage are taking action.

The Maintenance Stage (Continuing Forward Movement toward Goal)

By this stage, individuals are firmly ensconced in the forward movement and momentum of launching their new small business.  Continued commitment to sustaining the forward movement of their small business success is the goal of this stage.  The motto of this stage is:  Westward, ho!

How to know if you are in The Maintenance Stage:

  1. Your business is running smoothly.
  2. You have begun cycling back through the stages of change to further develop and expand the growth of your small business.
  3. You are actively looking for new opportunities for change and growth.

* Individuals in this stage are continuing momentum.

In Praise of Prochaska and DiClemente’s Transtheoretical Model of Change

As has been demonstrated, Prochaska and DiClemente’s Transtheoretical Model can be easily adapted to the stages of change that occur in small business start ups.  Individuals considering whether or not they are ready to become small business owners need no longer be left with the question of “if.”  Rather, they can easily find a clear answer to where they are along the change continuum.  As a result, they themselves become powerful and effective agents for change.  What’s more, they learn that change, while life-altering, can be life-affirming and life-enhancing.

To read the full article on The Five Stages of Change for Small Business Owners, go to:

Upcoming Events

FREE 25-Minute Small Business Get Up & Go Coaching Session!

  • Are you, or do you know of someone who is having small business start up woes or feeling stuck about getting their business up and going?
  • Are you, or do you know of someone who’s just itching to get their small business launched though hasn’t a clue as to what steps to take first, second, and third?
  • Are you, or do you know of someone who is excited about taking responsibility for their personal happiness and financial future by becoming a Preneur?

If so, then let them know about this free LAUNCH YOU! special for a no obligation, 25-minute get up & go coaching session with me.  This session would normally be $150, though as part of my 2007 inaugural e-Zine launch, I am making this special available to the first 10 people who email me.  I only have 10 spaces open for the entire month, so once they are gone, they’re gone!

In this powerful session they will leave with:

  • Crystal clear written goals.
  • A "next step" action plan.
  • Greater personal awareness!
  • Hidden challenges revealed!
  • Renewed energy for starting up and launching your successful small business!
  • Extreme motivation to get the results you desire!

Let them know that they can reach me at: to schedule a time.

Ask The Accidental Prenher™

Q:  One of our readers asks:  I’m not a salesperson, so what do I do to get my product out? 

A:  Here’s a little known fact:  most small business owners don’t want to be salespersons.  Here’s a widely know fact:  most clients and customers don’t want to be sold!  So, if you don’t want to be a salesperson, that’s to your advantage. 

The main reason people don’t want to be salespersons is that they don’t want to experience rejection.  The main reason people don’t want to be sold to is because they don’t want to feel pressure to buy.  That’s why talking about your product often creates anxiety in the seller and defensiveness in the buyer. 

What’s the solution?  Don’t talk . . . show.  Don’t present . . . give a free trial.  The more creative and genuine you can be in how you offer (not sell) your product, the less of a salesperson you will be, which will increase the likelihood of your product being sold. 

Disclaimer:  I am neither an attorney nor accountant and am not qualified to give you financial or legal advice.  If you are starting up a business, it is important for you to contact qualified law and tax experts and seek their advice.

Do you have a burning “how to” question about starting up or launching your small business?  Email me at, and I’ll answer it in my new Small Business Start Up Blog and upcoming LAUNCH YOU e-Zines! 

Picture of Susan L. Reid

That’s all for this issue, folks.

Until next time, happy launching!


Susan L. Reid, MS, DMA
Small Business Start Up Coach & Online Accidental Prenher™

At Alkamae we specialize, not generalize, by launching successful small businesses one woman at a time.

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success:

Link to our Ready To Launch Power Pack Combo that includes our free e-book Are You Ready To Jump The Corporate Ship?  Here’s How To Know!  This free e-book and accompanying audio will lead you, step-by-step, through the process of deciding whether you are ready to jump the corporate ship and embark on the magnificent journey that will lead you to set-sail on your very own entrepreneurial ship.

Recommended reading for successful small business start ups:

The Fine Print

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LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007 by Susan L. Reid, MS, DMA.  All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

Primary Email

Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
Copyright © 2006-2011 Alkamae. All rights reserved.

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