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The Tortoise and the Hare Model for Successful Small Business Start UpsSusan L. Reid
My mother used to affectionately refer to me as a turtle.
She had a picture of me when I was 5 years old standing in a red bathing suit near the edge of the pool. This was my first swim lesson, and I was listening intently to what the instructor was saying. Though this was not the first time I had been at a pool or swimming (my dad was an avid swimmer and used to take me all the time), this was the first time I was ever instructed in swimming. My mom remembers how the other kids jumped right into the pool, eager to start, while I stood near the edge, waiting. I wasn’t afraid of the water. Rather, I was taking time to prepare for the event. Then, when I was good and ready, I jumped right in and swam.
Thus began my relationship with the fable “The Tortoise and the Hare” found in the much beloved bedside collection The Fables of Aesop. When my parents read from this book, they would explain that the animals were meant to teach us a lesson and that the moral of the story held sage advice for all of life’s adventures. “The Tortoise and the Hare” is perfect for illustrating sound start up practices.
Aesop’s The Tortoise and the Hare
The Tortoise and the Hare Start Up Model
The Tortoise Speaks
Do you have an overall plan for start up success and becoming a leader in your industry?
The Hare Chimes In
Are you able to easily adapt and maneuver within the overall plan?
The Tortoise and the Hare Share Thoughts
Realistically, it takes the winning combination of tortoise and hare characteristics to successfully start up and launch a new small business. It really isn’t a matter of one being better than another, nor is it about choice. It’s a combination of preparation, adaptability, flexibility, strategy, ability, sustainability and maneuverability in today’s business world that makes the difference between a success start up success and failure.
Moral of the Story
Getting out to an early start may seem like the thing to do to an eager entrepreneur with passion to burn and a great idea in hand. Yet, the moral of The Tortoise and the Hare is that slow and steady wins the race. Follow the example of the tortoise: focus on the task, pay close attention to the tried and true business start up fundamentals, and see things through. Then follow the example of the hare by being nimble and quick to adapt and maneuver when necessary.
Taking the best from both the tortoise and the hare ensures that slow and steady will win the race, while high-octane speed and adaptability will set the pace.
Copyright © 2007 by Susan L. Reid
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Copyright ©2007 by Susan L. Reid, DMA
Susan L Reid, DMA, Small Business Start Up Coach, Consultant & Accidental Pren-her™ is the author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success. Known for taking the fear out of starting up businesses, Susan provides value, inspiration and direction to entrepreneurial women starting up and launching small businesses.
To get your copy of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success, go to WME Books or visit www.Alkamae.com. For ideas and start up tips, sign-up for our free e-Zine for entrepreneurial women called LAUNCH YOU! We are blogging at: http://susanreid.typepad.com
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