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Volume 1, Issue 6

Picture of Dragon of Alkamae  LAUNCH YOU! 
  ISSN# 1935-0473
  Volume 1, Issue 5
  March 1, 2007

  By Susan L. Reid MS, DMA 
Small Business Start Up Coach & Online Accidental Prenher™

An online newsletter about how to start up and successfully launching small businesses for entrepreneurial women who are ready to transform their lives and make a difference in the world, turn their passion into a profit, and bring in a six figure income.

In This Issue

  • Business Quote from Johann W. Goethe
  • This Is Not Your Parent’s Workplace:  The Case for Becoming a Small Business Owner
  • Announcing Alkamae blog!
  • Q & A:  What exactly is attraction marketing and how does it differ from traditional marketing??     

This e-Zine is intended to be read in 10 minutes or less with many of the articles offering links to further information. To ensure we continue to capture the most important issues regarding the successful start up and launch of small businesses, we are keen for our readers to interact with us and let us know what’s on their mind.  Speak up and be heard at:

To subscribe to this e-Zine click here.

To read our blog go to:

Note From Susan

Greetings, Fellow Entrepreneurs!

We’ve been having beautiful weather lately where I live in Virginia.  So, yesterday I decided to wash the floor-to-ceiling windows in my four-season room.  Before long, my windows were looking spectacular, and my attention turned to the similarity between cleaning windows and starting up a small business. 

In both cases, one has to have a desire to get started, the inspiration to carry on, and the vision for something greater.  In the case of my windows, I had waited so long to get started that it was a wonder any light was able to filter through the accumulated grime.  Because of this, my vision for something greater far out-weighed any objection I could muster to further put off getting started.  Then, after I completed the first couple of windows, my delight in the results was just the inspiration I needed to carry on. 

All it took was for me to begin.  And beginning is often the toughest part.  We often come up with a million excuses to put off starting our business.  This week’s quote by Goethe speaks to the value of beginning now.  Read it to get you started.  Then, for a vision of something greater, read this week’s featured article:  This Is Not Your Parent’s Workplace:  The Case for Becoming a Small Business Owner.  For inspiration to carry on, click the link to our new small business blog. 

Business Quote Of The Week

Whatever you can do or dream you can, begin it.  Boldness has genius, power, and magic in it.  Begin it now.   

—Johann W. Goethe

For more business start up quotes go to:

Featured Article

This Is Not Your Parent’s Workplace:
The Case for Becoming a Small Business Owner

Workplaces, and how we view them, have changed dramatically since the beginning of the 20th century.  Particularly in the last 30 years, the complexity of business has grown enormously, making traditional jobs nearly obsolete.  With punishing, productivity-sapping expectations and vise-like deadlines the norm, old assumptions about how to work and how to advance are out of date.  The old-school work ethic of doing “whatever it takes" to get the job done is a present-day formula for disaster and burnout.

Your Parent’s Workplace

The old-school work ethic was based on the notion that security, peace of mind, and a steady income came from having a job, being loyal to the company, and maintaining the status quo.  Indeed, less than 70 years ago, generations of men and women confidently built their family economic and security systems around this way of thinking.  Then, people generally had one job, advanced through the company ranks, and kept that job for life.  In return, the company was there for them in good times and in bad.       

The Changing Workplace

Today, if you want to work in the traditional workplace, don’t expect the same work environment your parents probably experienced.  You need to be ready for a brutal, 80-hour-a-week “extreme” job.  You need to accept that your workspace is a little cubical on the third floor, where people driven to excel and win at all costs surround you.  It is likely that you will come in early, stay late, and work weekends.  And, in the end, there is no guarantee that all this hard work will help you get promoted or keep you from being down-sized.

Today’s Workplace

Today’s workplace is driven by an information and communications technology that wouldn’t have been considered in previous generations.  In addition, it is fueled by a Baby Boomer generation whose dominant characteristic is individualism and supported by Gen Xers who aren’t motivated to do anything unless they find meaning in it.  These harbinger trends of our times are, arguably, the most significant factors that have influenced our changing workplace and how we think about work. 

Many Baby Boomers, once the stalwarts of the production work force are getting ready to retire, if they haven’t already done so.  Education has lost its distinctive power to get you hired.  What’s more, experience and long service to the company do not guarantee continued employment. 

The Baby Boomer generation knows that as company fortunes rise and fall, jobs are created and destroyed.  Security, peace of mind, and benefit packages are casualties of the process.  Vastly different from their parents, Baby Boomer workers find themselves in a less stable and predictable work environment, with the length of time spent at each job, whether by choice or otherwise, getting shorter. 

For the first time, they are faced with something that their parents never had to consider:  how to make ends meet while ensuring a secure retirement and financial future with adequate health coverage.  The traditional workplace is gone, and left in its wake is a confused and discouraged workforce wondering about its future. 

The Case for Owning Your Own Small Business

Small Business ownership is on the rise.  According to the U.S. Small Business Administration, the estimated 25.8 million small businesses in the United States:

  • have generated 60 to 80 percent of net new jobs annually over the last decade,
  • employ 50 percent of the country’s private sector workforce,
  • represent 97 percent of all the exporters of goods,
  • and represent 99.7 percent of all employer firms.

According to The Global Entrepreneurship Monitor's 2005 Report on Women and Entrepreneurship:  "Women represent more than 1/3 of all people involved in entrepreneurial activity."

The U.S. Census Bureau reports that “black-owned businesses are the fastest growing segment, up 45 percent between 1997-2002.”

Entrepreneurship among seniors is growing due to jobs disappearing and people taking early retirement.  AARP reports that in 2002 "those age 50 comprised 40% of the self-employed.” 

Definitely, the trend for going smaller is growing bigger.  As large corporations scramble to keep pace with the latest business developments and trends, independent contractors and small business owners are stepping in to fill the gap.  Security, peace of mind, and a steady income (once thought only possible by working for a large company) are now being viewed by millions of small business owners as “doable.” 

For the individualistic Baby Boomer generation, becoming a small business owner is the mother-load of opportunity.  For value-driven, looking-to-make-a-difference-in-the-world Gen Xers, owning a small business is the way to go. 

In light of today’s changing workplace, now is a great time to become a small business owner. 

Upcoming Events

Alkamae Blog!

Created with the Accidental Pren-her™ in mind, this blog is about sharing the process of turning entrepreneurial women into successful small business owners.  It’s a great place to come and build community while embracing your inner Samurai. 

Each week, I will be posting four different segments with the entrepreneurial woman in mind.  They are:
  • Monday--interviews and stories about Accidental Pren-hers
  • Tuesday--alchemic wisdom from the inner Samurai
  • Wednesday--reflections on the pren-her life
  • Thursday--a book review from the inner Samurai bookshelf and pren-her reading room

You can find our new blog, at: 

Come, share your story of how you became a pren-her!

Ask The Accidental Prenher™

Q:  One of our readers wrote saying:  “What exactly is attraction marketing and how does it differ from traditional marketing?”

A:  That’s a great question about which many people are confused. 

The basic difference between attraction marketing and traditional marketing is that attraction marketing is based on the Law of Attraction, and traditional marketing is not.  Though attraction marketing certainly uses many of the techniques and tools of traditional marketing, it does so with an expressed intent to give something of value (product or service) to clients and customers.  Traditional marketing is more about getting something of value from clients and customers. 

When I work with clients from an attraction marketing perspective, everything we do is based on the Law of Attraction.  This means that before my clients start marketing to their niche, we examine their thoughts, feelings, and actions to make sure they are fully aligned and integrated with their passion for the product or service they are offering.  This way, they will have maximum return on their investment with minimal work, and have fun while doing it!

Disclaimer:  I am neither an attorney nor accountant and am not qualified to give you financial or legal advice.  If you are starting up a business, it is important for you to contact qualified law and tax experts and seek their advice.

Do you have a burning “how to” question about starting up or launching your small business?  Email me at, and I’ll answer it either in upcoming LAUNCH YOU! e-Zines or in my new Alkamae blog at:

Picture of Susan L. Reid

That’s all for this issue, folks.

Until next time, happy launching!

Susan's Signature

Susan L. Reid, MS, DMA
Small Business Start Up Coach & Online Accidental Prenher™

At Alkamae we specialize, not generalize, by launching successful small businesses one woman at a time.

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success:

Link to our Ready To Launch Power Pack Combo that includes our free e-book Are You Ready To Jump The Corporate Ship?  Here’s How To Know!  This free e-book and accompanying audio will lead you, step-by-step, through the process of deciding whether you are ready to jump the corporate ship and embark on the magnificent journey that will lead you to set-sail on your very own entrepreneurial ship.

Recommended reading for successful small business start ups:

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LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007 by Susan L. Reid, MS, DMA.  All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

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Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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