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Volume 1, Issue 9

Picture of Dragon of Alkamae  LAUNCH YOU! 
  ISSN# 1935-0473
  Volume 1, Issue 9
  May 1, 2007

  By Susan L. Reid MS, DMA 
Small Business Start Up Coach & Online Accidental Prenher™

An online newsletter about how to start up and successfully launching small businesses for entrepreneurial women who are ready to transform their lives and make a difference in the world, turn their passion into a profit, and bring in a six figure income.

In This Issue

  • Business Quote from Sarah Ban Breathnach
  • Freelancer, Consultant, or Entrepreneur: What’s the Difference?
  • Accidental Pren-her™ Blog Highlights
  • Q & A:  Can you give us some tips on building our business?

This e-Zine is intended to be read in 10 minutes or less, with many of the articles offering links to further information. To ensure we continue to capture the most important issues regarding the successful start up and launch of small businesses, we are keen for our readers to interact with us and let us know what’s on their minds.  Speak up and be heard at:

To subscribe to this e-Zine click here.

To read our blog go to:

Note From Susan

Greetings, Fellow Entrepreneurs

May is here!  Happy Cinco de Mayo!

This e-Zine’s theme is “success.”  Sarah Ban Breathnach (pronounced Bon Brannock) starts us off with a great quote from her book, Simple abundance:  A Daybook of Comfort and Joy.  This quote came from one of my new Niche Clarity clients, Shelley.  That, along with a question that came from Mary Ellen Whitaker inspired this week’s theme. 

(If you want to know more about the new Niche Clarity program were offering, click here:

Mary Ellen asked what the difference was between a freelancer and an entrepreneur.  I thought it was such a great question that I decided to do the definitive research and include the results in this week’s e-Zine.  The main article, Freelancer, Consultant, or Entrepreneur: What’s the Difference? is an interesting read.  While defining what each one does, it also   asks the question: What kind of success do you want?  Read this article to help you decide. 

Next, check out some of this week’s blog highlights.  There are two articles on success that you might find interesting, more about how to cultivate your inner samurai, and a great video clip from the Ellen DeGeneres show. 

Happy reading!

Business Quote Of The Week

“Authentic success is living by your own lights.”

- Sarah Ban Breathnach
  Author of Simple abundance:  A Daybook of Comfort and Joy

For more business start up quotes go to:

Featured Article

Freelancer, Consultant, or Entrepreneur:  What's the Difference?

Remember the poor little bird in P. D. Eastman’s much beloved children’s book Are You My Mother?  The one who hatches from his egg while his mother is out scratching around for food and can’t figure out who he is?  By the middle of the story, this confused hatchling is in the midst of a full-blown identity crisis, wandering around asking everyone, “Are you my mother?”  

That’s how it is in the business world. 

We bandy around the words freelancer, consultant, and entrepreneur as if they are interchangeable, although they are not.  Sometimes our clients are confused.  Often we are, too.  When we aren’t clear about how we offer our products and services, it makes it difficult for potential clients to know whether or not to hire us.  That’s why it’s important for us to get clear about who we are and offer our products and services accordingly. 

What’s the difference?

According to the Merriam-Webster Dictionary:  a freelancer is “a person who acts independently without being affiliated with or organized by an organization; who pursues a profession without a long-term commitment to any one employer.”  A consultant, on the other hand,is “one who gives professional advice or services as an expert.”  In a completely different category is the entrepreneur who “organizes, manages, and assumes the risk of a business or enterprise.”

Freelance vs. Consultant

Technically, there isn’t much of a difference between being a consultant and being a freelancer.   Both are independent contractors working for multiple clients.  They are their own bosses.  The main difference between the two is that one gives professional or expert advice and the other offers a deliverable. 


Freelancers offer a deliverable--something concrete and tangible.  Deliverables can include writing an article for a newspaper or magazine, designing a web site for a client, or painting a commissioned artwork for a building opening.  Freelancers get in, do the job, and get out.  Often enjoying a variety of assignments while working from home, they earn their living by contracting for work on a project-by-project basis.  At the end of the year, they have plenty of 1099s to show for it.

Fields where freelancing is especially common include journalism, writing, copywriting, computer programming, software development, graphic design, film production, landscaping, architecture, translation, fine art, music, and acting.


Consultants give professional or expert advice, generally to management.  They may come in and evaluate how a company can streamline their production efforts or render a professional opinion on an accounting audit.  They give their advice and opinion so that others can make informed decisions, select the best course of action, or accurately forecast an outcome. 

Consultants, like freelancers, enjoy a wide variety of projects and earn their living by contracting for projects on a project-by-project basis.  Unlike freelancers, most of their work is done outside of the home.  At the end of the year, in addition to 1099s, they may also have some W2s to show for their work.

Fields where consultants are especially common include financial planning, strategic planning, marketing, research, training, business planning, business review, computing, integration of new technology, medicine, psychology, and law.

Entrepreneur vs. Freelancer and Consultant

What’s the difference?

Freelancers and Consultants

Freelancers and consultants sell themselves.  Though they may have a few employees working for them, their focus is on getting a job done rather than running a business.  What drives freelancers and consultants is the pleasure and satisfaction of working for themselves, setting their own hours, and deciding what projects they will or won’t take on.  They don’t like to take too much risk.


Entrepreneurs, on the other hand, sell their business.  They focus on building something big, lasting, and profitable.  They enjoy taking calculated risks and manifest their vision in the form of a business.  For them, it’s all about making it big and leaving behind a legacy.    

Some famous entrepreneurs include:  Bill Gates, Donald Trump, Martha Stewart, Oprah Winfrey, Hugh Hefner, Michael Dell, Mary Kay Ash, Debbi Fields, and Anita Roddick (founder of The Body Shop).

Freelancers and Consultants as Business Owners

Freelancers and consultants may decide to start up a small freelance or consultant business, although they have no interest in overseeing or operating a large company.  They like putting themselves out there--just not too much.  Freelancers and consultants are their product or service.  Without themselves, their business is not sustainable.

Entrepreneurs as Business Owners

Entrepreneurs, on the other hand, are all about their business.  Though they may start out small with only a few employees, it is just a matter of time before their small business expands.  The very nature of an entrepreneur is to take risks, think big, and grow.  Often, venture capitalists and other investors are involved.  An entrepreneur’s business is sustainable and can survive after they are gone.


Knowing the distinctions between the three very different categories is just the beginning. At the end of the day, it’s all up to you to determine how you label yourself.  Whether you're a freelancer, consultant, or entrepreneur, it’s up to you to decide for yourself the kind of success you want. 

Accidental Pren-her™  Blog Highlights

You can find our new blog, at:

In the Accidental Pren-her™ blog, I write about the process of turning entrepreneurial women into successful small business owners.  It’s a great place to come and build community while embracing your inner Samurai. 

Each week, I will post four different segments with the entrepreneurial woman in mind.  They are:

  • Monday--interviews and stories about Accidental Pren-hers
  • Tuesday--alchemic wisdom from the inner Samurai
  • Wednesday--reflections on the pren-her life
  • Thursday--a book review from the inner Samurai bookshelf and pren-her reading room

Here are the articles I've added to the blog in the last couple of weeks. Just click through on the link to reach each post.

5 Things to Do Every Day to Be Successful - Ever wonder what I do every day to be successful?  Read this memo to find out. 

The Tortoise and the Hare Model for Successful Small Business Start Ups – Enjoy this small business twist on an old Aesop favorite. 

Cultivating Our Inner Samurai, Part II - “Do not think dishonestly:” a new perspective on Musashi's first rule in his infamous Book of Five Rings.

Who Moved My Cheese? - Are you familiar with Dr. Spencer Johnson's delightful allegorical book?  Come read about the adventures of Sniff, Scurry, Hem and Haw.  Read the writing on the wall!

Creative Pren-her Disguised as a Dog – You’ve gotta see this great video clip taken from the Ellen DeGeneres Show! 

If you'd like to receive email notification whenever I add a post to my blog, enter your email into the upper left hand corner of the blog. After you click on the confirmation email from Feedblitz, you'll be all set!

You can find our new blog, at: 

Weigh in.  Make a comment.  Let us know what you think!

Ask The Accidental Prenher™

Q:  One of our readers asked:  “Can you give us some tips on building our business?”

A:  Yes!  Here are my top 5.

  1. It’s not who you know—it’s who knows you!  Become better known!  Become known in your community as someone who cares and contributes.  Do your best to help others when they ask for it.  Contribute to charities of friends that ask.  Over-tip.  You get back what you send out.  Become known as a “giver.”
  2. All things being equal, people want to do business with their friends!  People don't need more sales techniques—they need more friends!  Become friends with others and then take care of those friends!  Be generous with your time and money when it comes to the people you care about.  Consider beginning to care about the people you don't care about.  You get back what you send out!
  3. Find the best ideas in the marketplace, and share them with other business owners.  Be generous with your ideas that can help other business owners grow.
  4. Ask yourself regularly, "How do I stay consistent and fill my pipeline with people who know, like and trust me?"
  5. Create value in your follow-up. Give people something that will bring them value when you follow up with them.

Disclaimer:  I am neither an attorney nor an accountant and am not qualified to give you financial or legal advice.  If you are starting up a business, it is important for you to contact qualified law and tax experts and seek their advice.

Do you have a burning “how to” question about starting up or launching your small business?  Email me at, and I’ll answer it either in upcoming LAUNCH YOU! e-Zines or in my new Alkamae blog at:

Picture of Susan L. Reid

That’s all for this issue, folks.

Until next time, happy launching!

Susan's Signature

Susan L. Reid, MS, DMA
Small Business Start Up Coach & Online Accidental Prenher™

At Alkamae we specialize, not generalize, by launching successful small businesses one woman at a time.

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success:

Link to our Ready to Launch Power Pack Combo that includes our free e-book Are You Ready to Jump the Corporate Ship?  Here’s How to Know!  This free e-book and accompanying audio will lead you, step-by-step, through the process of deciding whether you are ready to jump the corporate ship and embark on the magnificent journey that will lead you to set-sail on your very own entrepreneurial ship.

Recommended reading for successful small business start ups:

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LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007 by Susan L. Reid, MS, DMA.  All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

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Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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