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Volume 1, Issue 13

Picture of Dragon of Alkamae  LAUNCH YOU! 
  ISSN# 1935-0473
  Volume 1, Issue 13
  July 1, 2007

  By Susan L. Reid MS, DMA 
Small Business Start Up Coach & Online Accidental Prenher™

An online newsletter about how to start up and successfully launch small businesses for entrepreneurial women who are ready to transform their lives and make a difference in the world, turn their passion into a profit, and bring in a six figure income.

In This Issue

Today's Topic: Overcoming Obstacles

  • Business Quote from Marsha Sinetar
  • Overcoming Negative Habits and Programming-Remember WYTIWYG!
  • Accidental Pren-her™ Blog Highlights
  • Q & A:  What are some ways to create cash flow before we receive our 501c3 designation?

This e-Zine is intended to be read in 10 minutes or less, with many of the articles offering links to further information. To ensure we continue to capture the most important issues regarding the successful start up and launch of small businesses, we are keen for our readers to interact with us and let us know what’s on their minds.  Speak up and be heard at:

To subscribe to this e-Zine click here.

To read our blog go to:

Note From Susan

Susan L ReidGreetings, Fellow Entrepreneurs!

Happy Independence Week!

On July 4 the whole of the United States will gather for BBQs, picnics, parades, baseball games, and fireworks to celebrate our Declaration of Independence from Great Britain.  So, too, for entrepreneurial women who are transforming their lives and making a difference in the world, this is a great time to take a moment and reflect upon the declaration of independence you made when deciding to become a small business owner.

What were the reasons you became a sole-preneur?  Was it because you wanted more flexibility and freedom in your life?  Perhaps you were tired of working for someone else and wanted the independence that comes from working for yourself?  Maybe you wanted to be at home with your children.  Whatever your reasons, this week, when you watch the fireworks go off, think about how your personal declaration of independence has opened up and changed your life. 

This week’s e-Zine issue is about overcoming obstacles.  Marsha Sinetar, author of Spiritual Intelligence, starts us off thinking about obstacles as stepping-stones along our path.  Next up is the main article, Overcoming Negative Habits and Programming--Remember WYTIWYG!  Don’t know what WYTIWYG is?  I didn’t either until I made it up.  It’s a play on that familiar computer acronym of the 90s: WYSIWYG-what you see is what you get.  Read this article to see what the “T” in WYTIWYG stands for. 

To continue with your reading pleasure, I’ve included some of this week’s blog highlights for you to read.  The post on You Gotta Know When to Hold ‘Em, Know When to Fold ‘Em was inspired by Seth Godin’s newest book, The Dip.  Lego Art and the Accidental Preneur contains a fascinating video interview about how one man turned his passion into profit.  Thanks, Dana Weekley for sending us this clip. 

Finally, a wonderful Q & A question was sent in by Muzetta Swann about how to generate cash flow before your business gets up and running.  This is a common question that most entrepreneurial women ask at one stage or another in the start-up and launch process.  Think multiple streams of income and read the top ten list.


Business Quote Of The Week

Life's ups and downs provide windows of opportunity to determine your values and goals. Think of using all obstacles as stepping stones to build the life you want.

- Marsha Sinetar
Author of Spiritual Intelligence

For more business start up quotes go to:

Featured Article

Overcoming Negative Habits and Programming
Remember WYTIWYG!

Go to any bookstore in the United States and you’ll find rows and rows of self-help books dedicated to overcoming negative habits and programming.

It’s staggering and a bit overwhelming (yep, there are books about that, too) to know which book will actually do the trick, fix the problem, or solve the issue. So many things need to be helped, addressed, and saved. Yikes! Are we really that bad off?

Personally, when I stand in front of the self-help section—which I try not to do very often—within minutes my eyes glaze over and my mind turns to mush. I can’t see. I can’t think. Maybe there’s a book that could help me with that? 

Self-Help Books to the Rescue?

Big stack of booksObviously, self-help books are hot commodities. After all, they’re here to help. Help who? Help you. Help you what? Get over the past, break free from the chains that bind you, forgive those who have hurt you, and overcome your problems.

Self-help books are making some amazing claims nowadays. Here are some examples I lifted from a recent walk-through at my neighborhood Barnes and Noble:

  • Learn how to overcome negative programming from infancy.
  • Learn how to re-program the negative experiences that have been hardwired into you from birth. 
  • Make friends with your critical inner parent.
  • Discover how your childhood wounds are holding you back in your intimate relationships.
  • This process will teach you how to start improving your current situation that is a result of years and years of negative thinking.
  • Start getting the results you want today by overcoming your past.
  • Get rid of the thick layer of negative thoughts and beliefs that are making you unconsciously manifest everything you don’t want in your life.
  • Learn to work with your past, not against it.

Pretty impressive, huh? Well, don’t be fooled. Don’t allow yourself, even for one minute, to be lulled into these claims. Here’s why. Consider this:

Zebra hand artThere is nothing to overcome. There is no hurdle that must be jumped, nothing to wrestle to the ground, and certainly nothing that needs to be fixed.

OK. Maybe there are some things that you’d like to increase your awareness of or learn more about. Fine. But fix? “Fix” is for things, not people. You are perfect just as you are.

Not All Self-Help Books Are Created Equal

There are two kinds of self-help books on the market today. Those founded on the belief that there is something wrong with you and those that aren’t. Books based on the premise that you are an incomplete, broken, and damaged person are books founded in flaw, deficit, and decay. Books based on the premise that you are a complete, intact, and whole person are books founded in wellness, fullness, and life. 

The authors of these books know that the only thing hardwired into you is your eternal God-Self. They know that nothing “awful” from the past has any effect on your eternal God-Self. No matter how many years you’ve been thinking negatively, your eternal God-Self just is. It’s not separate from you. It’s who you are, all you were, and all you ever will be. Nothing can affect that. Know this. Live this. 

Remember the WYTIWYG

Classy woman thinkingYour greatest point of creation is in the now. If you want something to change, change your thoughts. Now. It’s really that easy. Just think thoughts in the direction of what you want. Your thoughts will become things. 

The only reason we keep repeatedly experiencing what we perceive as negative things from the past is that we continually rethink the same thoughts. Don’t like what you’re manifesting? Change what you’re thinking. It really is that easy, folks. It’s easy, because your hardware is God-Self. Your software is whatever program you choose to run.  Software in. Software out. Software is easy to uninstall!

Since we’re using the computer as metaphor, remember the acronym WYSIWYG—what you see is what you get? Well, the key to conscious creation is WYTIWYG—what you think is what you get.

So, the next time you feel the urge to change yourself; don’t run to the nearest bookstore. Save your money! Just remember WYTIWYG. Get it? Wit-ee-wig! Keep your wits about you. You don’t need to change anything except your thoughts. Change your thoughts, change your life!


Accidental Pren-her™  Blog Highlights

You can find our new blog, at:

In the Accidental Pren-her™ blog, I write about the process of turning entrepreneurial women into successful small business owners.  It’s a great place to come and build community while embracing your inner Samurai. 

Each week, I will post four different segments with the entrepreneurial woman in mind.  They are:

  • Monday--interviews and stories about Accidental Pren-hers
  • Tuesday--alchemic wisdom from the inner Samurai
  • Wednesday--reflections on the pren-her life
  • Thursday--a book review from the inner Samurai bookshelf and pren-her reading room

Here's a sample of the posts I've added to the blog in the last couple of weeks.  Just click the link.

You Gotta Know When to Hold ‘Em Know When to Fold ‘Em - This post is about Seth Godin's latest book, The Dip.  Find out if you are in a dip or a cul-de-sac. 

Lego Art and the Accidental Preneur - Nathan Sawaya is an artist. A Lego Artist. He's also an accidental preneur--as in, he came to his profession by accident. Read about his inspirational “accident by design.”

Groovy Marketing Idea - This is one of the coolest marketing ideas I've discovered this summer--Sweepstakes Giveaways.  Check it out!

The Natural Advantages of Women - This is a thoughtful, interesting look at the advantages of women based on the current scientific findings of recent brain studies.  Michele Miller has done a nice job documenting proof that women are hard-wired differently from men.

If you'd like to receive email notification whenever I add a post to my blog,
enter your email address into the upper left corner of the blog. After you click on the confirmation email from Feedblitz, you'll be all set!

You can find our blog, at: 

Weigh in.  Make a comment.  Let us know what you think!

Ask The Accidental Prenher™

Q:  One of our readers wrote, asking:  “What are some ways to create cash flow before we receive our 501c3 designation?”

A:  This is a fantastic question.  Getting money after you receive your 501c3 non-profit tax-exempt certificate is, often times, much easier than getting money before.  After 501c3 designation, many types of funding agencies are already in place which are set up specifically for funding 501c3s.  Nonprofit agencies can even apply for cash flow loans before they have a need for money if they have their 501c3 standing.

However, what to do for cash flow before or while waiting for your 501c3 certificate is not so well-defined.  Here are the top 10 most popular ways to generate income:

  • Dip into personal savings and investments.
  • Ask the Board of Directors to contribute.
  • Take a part-time job.
  • Borrow seed money from family and friends.
  • Obtain a bank loan (completed business plan required).
  • Apply for seed-funding pre-certificate money through grant writing.
  • Apply for local Arts Council funding.
  • Tap into your local philanthropic group and ask for money.
  • Apply for pre-certificate money through your local angel investor group(s).
  • Use your credit card (last resort).

My recommendation is to be creative and use a combination of the above for your pre-501c3 income needs.  Creating multiple streams of income will help to balance and stabilize your pre-501c3 needs. 

Disclaimer:  I am neither an attorney nor an accountant and am not qualified to give you financial or legal advice.  If you are starting up a business, it is important for you to contact qualified law and tax experts and seek their advice.

Do you have a burning “how to” question about starting up or launching your small business?  Email me at, and I’ll answer it either in upcoming LAUNCH YOU! e-Zines or in my new Alkamae blog at:

Picture of Susan L. Reid

That’s all for this issue, folks.

Until next time, happy launching!

Susan's Signature

Susan L. Reid, MS, DMA
Small Business Start Up Coach & Online Accidental Prenher™

At Alkamae, we specialize in taking the fear out of starting-up your business . . . so you can get on with the business of transforming lives and making a difference in the world.

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success:

Link to our Ready to Launch Power Pack Combo that includes our free e-book Are You Ready to Jump the Corporate Ship?  Here’s How to Know!  This free e-book and accompanying audio will lead you, step-by-step, through the process of deciding whether you are ready to jump the corporate ship and embark on the magnificent journey that will lead you to set-sail on your very own entrepreneurial ship.

Recommended reading for successful small business start ups:

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LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007 by Susan L. Reid, MS, DMA.  All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

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Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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