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Volume 1, Issue 15

Picture of Dragon of Alkamae  LAUNCH YOU! 
  ISSN# 1935-0473
  Volume 1, Issue 15
  August 1, 2007

  By Susan L. Reid MS, DMA 
Small Business Start Up Coach & Online Accidental Prenher™

An online newsletter about how to start up and successfully launch small businesses for entrepreneurial women who are ready to transform their lives and make a difference in the world, turn their passion into a profit, and bring in a six figure income.

In This Issue

Today’s Topic:  J. K. Rowling
  • Business Quote from J. K. Rowling
  • Top Five Tips Small Business Owners Can Learn From J. K. Rowling
  • Accidental Pren-her™ Blog Highlights
  • HOT OFF THE PRESS!  My newest booklet!

This e-Zine is intended to be read in 10 minutes or less, with many of the articles offering links to further information. To ensure we continue to capture the most important issues regarding the successful start up and launch of small businesses, we are keen for our readers to interact with us and let us know what’s on their minds.  Speak up and be heard at:

To subscribe to this e-Zine click here.

To read our blog go to:

Note From Susan

Picture of Susan L Reid

Greetings, Fellow Entrepreneurs!

Big announcement: My first book is due out in September! I am so excited!!! Begun a year ago, this woman’s guide to building a successful business from the inside out will soon be available. If you’d like to know more, go to Thank you to everyone who helped with the selecting the title:

The Entrepreneurial Woman
The Inner Samurai Journey of an Accidental Preneur

Each week I’ll be sharing with you the purpose, sample content, and some previews of the book in my blog. Stay connected with me and watch the process unfold by visiting often. Join in on the excitement! 

This week’s e-Zine issue is about Accidental Pren-her J. K. Rowling.

How many of you are J. K. Rowling fans? I know I am! I’ve read all of her books and just finished her last one, Harry Potter and the Deathly Hallows. I couldn’t put it down. I was touched, drawn in, amazed, and awe inspired. So, I decided to identify the Top Five Tips Small Business Owners Can Learn from J. K .Rowling.

I really like her quote about choice, which starts off this e-Zine.

Then, to continue with your reading pleasure, I’ve included some of this week’s blog highlights. I ran an entire week of posts on the passing of Beverly Sills, an amazing singer and polymath. Then, there are two quotes: one from Beverly Sills and the other from Mike Dooley. Each is of particular interest to your Inner Samurai. Finally, I end with some practical advice on how to trademark your product or service and what a professional news release looks like.

Finally, my latest publication: A 15-page booklet of 62 ways to boost your success.  Make sure you check it out! Click here to know more:

**Thank you**  To everyone who has visited by blog and left a comment! 


Business Quote Of The Week

It is our choices... that show what we truly are, far more than our abilities.

- J.K. Rowling

For more business start up quotes go to:

Featured Article

Top Five Tips Small Business Owners
Can Learn From J.K.Rowling

J. K. Rowling is the English writer who has authored all seven beloved and widely read Harry Potter novels.

Picture of J.K. RowlingAt age 41, her rise to fame and fortune is inspiring. She has sold over 325 million books. The final book in the series, Harry Potter and the Deathly Hallows, was the fastest-selling book of all time.

Her fortune is estimated at $1 billion. She is ranked as the 136th richest person in the world. In 2006, Forbes named Rowling the second richest female entertainer in the world and ranked her as 48th on the 100 most powerful celebrities list of 2007.

When this all began in 1990, however, things were very different for J. K. Rowling. She was not a published author. She did not have a lot of money. She was living in London, working as a researcher and bi-lingual secretary for Amnesty International, and her mother had just died. How she got from there to where she is today is a story filled with invaluable tips for small business owners.

Tip # 1: Don’t Rush to Roll Out Your Product.

Destiny is a name often given in retrospect to choices that had dramatic consequences. - Rowling

Although J. K. Rowling had been a writer all her life, she was slow to publish. “I had written two novels before I had the idea for Harry, though I'd never tried to get them published (and a good job too, I don't think they were very good).”

All too often, as small business owners, we rush to get a product out before its time, before it’s been fully considered or tested. Rowling sets a great example of getting a product just right before presenting it to the world.

Tip # 2: When a Great Idea Grabs You -- Grab Back.Picture of Dolphin and World

You sort of start thinking anything's possible if you've got enough nerve. - Rowling

Great ideas are unmistakably powerful in their announcement and come when least expected. Rowling says:

   Where the idea for Harry Potter actually came from, I really couldn't tell you. I was traveling on a train between Manchester and London and it just popped into my head. I spent four hours thinking about what Hogwarts would be like. By the time I got off at King's Cross, many of the characters in the books had already been invented.

As small business owners, we know when a great idea is upon us. The problem is, we often question it, second-guess it, and rationalize it away. Not Rowling. She recognized the mark of a powerful idea, seized upon it and went with it.

Tip # 3: Persevere, Persevere, and Persevere.

It is our choices . . . that show what we truly are, far more than our abilities. - Rowling

Rowling moved to Portugal to teach English as a Second Language in 1991 and married her first husband in 1992. They divorced in 1993. The next year, she moved to Scotland. At this point, she was an unemployed single mother living on welfare. In 1995, she completed her manuscript for Harry Potter and the Philosopher's Stone, typing it out on an old manual typewriter. She handed in the book to twelve publishing houses. They all rejected it.

Rowling never gave up. She did not stop just because life was hard. Despite all the changes and setbacks she was experiencing, she carried on. She persevered. As small business owners, we would do well to keep her example in mind.

Tip # 4: Don’t Let Anyone, Including Yourself, Picture of Samurai Teddy BearSidetrack You from Your Goal.

If you're holding out for universal popularity, I'm afraid you will be in this cabin for a very long time. - Rowling

Finally, Bloomsbury, a small publisher, agreed to publish the first book. Her editor, though, says that he “advised Rowling to get a day job, since she had little chance of making money in children’s books.”

It’s a good thing she didn’t listen. All seven volumes of the Harry Potter series have broken sales records and have been translated into 65 languages. What a shining role model Rowling is for small business owners. She didn’t let anyone stand in the way of her goal—not even herself.

Tip # 5: Each of Us Has a Unique Contribution to Make to the World.

I just write what I wanted to write. I write what amuses me. It's totally for myself. - Rowling

J. K. Rowling never went searching for the kind of success she’s received. “I just wrote the sort of thing I liked reading when I was younger (and still enjoy now!). I didn't expect lots of people to like them, in fact, I never really thought much past getting them published.”

It wasn’t fame or wealth that J. K. Rowling sought. No. She simply wanted to contribute to the world in general, and to children specifically. As small business owners, this is so important to learn. Focus on the unique something we have to offer to the world.

The rest will surely come, in ways we may not even be able to imagine.

Accidental Pren-her™  Blog Highlights

You can find our new blog, at:

In the Accidental Pren-her™ blog, I write about the process of turning entrepreneurial women into successful small business owners.  It’s a great place to come and build community while embracing your inner Samurai. 

Each week, I will post four different segments with the entrepreneurial woman in mind.  They are:

  • Monday--interviews and stories about Accidental Pren-hers
  • Tuesday--alchemic wisdom from the inner Samurai
  • Wednesday--reflections on the pren-her life
  • Thursday--a book review from the inner Samurai bookshelf and pren-her reading room

Here are the articles I've added to the blog in the last couple of weeks. Just click through on the link to reach each post.

Was Beverly Sills a Polymath? - Not by strictest definition. Yet, she was someone who excelled as a singer, general manager, chairwoman, and philanthropist. So, I named her a polymath of music. Click this link to read more.

Beverly Sills Knew Her Inner Samurai - I found this amazing quote by Beverly that was inspiring and thought-provoking. I include it for your reading pleasure.

TUT and Your Inner Samurai - I am a Mike Dooley fan, so when this arrived in my email, I just had to share it. This is the answer to Inner Samurai creation and manifestation!

Trademarks Take Time - Having just recently gone through the process myself, I decided to share some practical advice on how to trademark or service mark your product or service.

News Release for Networking Marketing Booklet - Ever wonder what a professional news release looks like? What’s included? How should it be formatted? Here’s an example.

If you'd like to receive email notification whenever I add a post to my blog, enter your email address into the upper left corner of the blog. After you click on the confirmation email from Feedblitz, you'll be all set!

You can find our new blog, at: 

Weigh in.  Make a comment.  Let us know what you think!

Hot Off The Press!

62 Ways to Boost Your Business Success

A Collection of Essential Tips from Networking Experts

Picture of women holding hands in circleFeatured in this 15-page booklet are Susan L. Reid’s tips about “Networking for Entrepreneurial Women.”

This handy booklet offers practical and immediately useable networking insights for the small business entrepreneur.  Perfect for women entrepreneurs, these surefire tools and techniques will work for you no matter where you are in the world or in your business development. 

Here are three of the topics featured in this booklet which are especially valuable for an entrepreneurial women's business network:

  • Product Networking Tips
  • Networking and Staying Connected
  • Networking Online

All yours for the hot-off-the-press price of $5.  Immediately upon purchase, a .pdf will be made available for you to download, so you can get started.  Then, a hard copy of the booklet will follow shortly.  

Click here to order:

Picture of Susan L. Reid

That’s all for this issue, folks.

Until next time, happy launching!

Susan's Signature

Susan L. Reid, MS, DMA
Small Business Start Up Coach & Online Accidental Prenher™

At Alkamae we specialize in launching successful small businesses one woman at a time.

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success:

Link to our Ready to Launch Power Pack Combo that includes our free e-book Are You Ready to Jump the Corporate Ship?  Here’s How to Know!  This free e-book and accompanying audio will lead you, step-by-step, through the process of deciding whether you are ready to jump the corporate ship and embark on the magnificent journey that will lead you to set-sail on your very own entrepreneurial ship.

Recommended reading for successful small business start ups:

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LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007 by Susan L. Reid, MS, DMA.  All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

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Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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