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Volume 1, Issue 17

Picture of Dragon of Alkamae  LAUNCH YOU! 
  ISSN# 1935-0473
  Volume 1, Issue 17
  September 1, 2007

  By Susan L. Reid MS, DMA 
Small Business Start Up Coach & Online Accidental Pren-herô

An online newsletter about how to start up and successfully launch small businesses for entrepreneurial women who are ready to transform their lives and make a difference in the world, turn their passion into a profit, and bring in a six figure income.

In This Issue

Today’s Topic:  Becoming a Leading Authority in Your Field
  • Upcoming Book Announcement
  • Business Quote from Jim Rohn
  • The Power of the Written Word: Top 10 Ways to Become an Authority in Your Field
  • Accidental Pren-her Blog Highlights
  • Q & A: “How do I expand my business notwithstanding the not so good earnings I’m bringing in right now?”

This e-Zine is intended to be read in 10 minutes or less, with many of the articles offering links to further information.To ensure we continue to capture the most important issues regarding the successful start-up and launch of small businesses, we are keen for our readers to interact with us and let us know what’s on their minds. Speak up and be heard at:

To subscribe to this e-Zine click here.

To read our blog go to:

Note From Susan

Picture of Susan L Reid

Greetings, Fellow Entrepreneurs!

This week’s e-Zine issue is about how you can become a leading authority in your field.

Starting us off is a progress report on my October book launch.

Next up is a thought-provoking quotation from motivational speaker and author Jim Rohn, famous for his many books and audio programs about business and life.

Following that is an article about the top 10 things you can do to become a leading authority in your field in six months or less. For this article, I concentrated on the top 10 things you can with the written word. Some of these are easy and can be done right away. Others will take a bit longer. Regardless, there is no reason you can’t become a recognized leading authority in your field in six months, if you get started with the list I give you.

Then, to continue with your reading pleasure, I’ve included some of this week’s blog highlights. There’s an interesting blog about the Wise Woman’ Stone and success, some information about the new One Page Business Plans that I am offering to my clients, a Warren Buffet video for you to watch, and fun with caricature artist Dan Dunn for you to marvel at.

Finally, each month I interview Accidental Pren-hers for my podcast, Stories of the Unexpected. September 3 you can stop by my blog, listen to, and read about Accidental Pren-her Moschel Kadokura. She developed a unique product called “On Time On Task for Kids.” You won’t want to miss this story!

**Thank you**  To everyone who has visited by blog and left a comment! 


Upcoming Book Announcement

Discovering Your Inner Samurai
The Entrepreneurial Woman’s Journey to Business Success

This was a remarkable week -- I got to see two sample layouts of my book cover and review a sample chapter layout and format. Let me tell you how exciting that was! Karin Choi of is my cover designer. When I asked her why she chose the colors and design that she did, she said, “I chose red and gold because they are strongly associated with Asian culture and spirituality. Red for prosperity and gold for strength.” How perfect for the intent I hold for this book. I have a picture of the colors on my web site Stop by and take a look!

If you are interested in reading a little sample from the intro of my book, click here:

Things that have remained the same:
  1. The name of the book!
  2. The launch date -- still estimated to be the second week in October. 
  3. 20% pre-sale launch for those of you who would like to purchase the book at the pre-publication price. 
  4. FREE book for anyone who is an active, current client of mine at the time of the launch!

Business Quote Of The Week

You must constantly ask yourself these questions: Who am I around? What are they doing to me? What have they got me reading? What have they got me saying? Where do they have me going? What do they have me thinking? And most important, what do they have me becoming? Then ask yourself the big question: Is that okay? Your life does not get better by chance, it gets better by change.

- Jim Rohn

For more business start up quotes go to:

Featured Article

The Power of the Written Word
Top 10 Ways to Become an Authority in Your Field

At no other time in history has it been easier or simpler to connect with a sea of readers, hungry for what you have to say.

Picture of computer keyboard start buttonWith one click of a button, your article can be submitted all over the world, your blog comment can be distributed to 50 million people, and thousands per day can read your on-line book review at

The opportunities for becoming a leading authority in your field have never been richer. Not long ago, this would have taken you many years, a great deal of effort, and lots of money. Now you can do it in six months, with a moderate amount of work and minimal expense. Listed in order of the quickest to the most time consuming, here are the top 10 tried-and-tested ways to start becoming a written-word authority in your field:

  1. Leave a comment on someone else’s blog.
  2. Join a discussion board.
  3. Write a review for a book at
  4. Start your own blog.
  5. Publish an e-Zine or Newsletter.
  6. Submit articles.
  7. Publish e-books.
  8. Publish a booklet or pamphlet.
  9. Develop your own website.
  10. Publish a book.

There are two main approaches to becoming a written-word authority in your field: by joining in on conversations and by starting your own. Both are important. If you just focus on starting your own conversation without joining in and adding your ideas, comments, or opinions to discussions already in progress, you will be viewed as an outsider. On the other hand, if you just dart in and out of discussion boards or only leave comments on others’ blogs, you will not become known. A balance of both is the ticket to written-word success.

Joining Conversations by Commenting and Discussing

Picture of women in converstionLeaving comments on other people’s blog posts, joining discussion boards or forums, and writing reviews for on-line books are the easiest, quickest, and simplest ways to make yourself known. Of course, we’re not talking just about any ole blog, discussion forum, or book review. We’re talking about targeting those in your niche or related field with the express purpose of building relationships and community.

Participating in on-line conversations is the same as participating in face-to-face conversations. You don’t just jump into the middle of a discussion about golf with your ideas about parakeets; you join in on the existing topic and evolve with it as the discussion flows. You make comments on what other people are saying, agreeing or disagreeing respectfully. You show interest and ask open-ended questions. You add relevant insights and further information to the conversation already in progress.

Starting Your Own Conversation by Distributing and Publishing

Picture of women at computerHaving your very own blog and website are the standard calling cards on the Internet today. They are the means by which you announce yourself to the world and open your own conversation with others. You could certainly accomplish this goal with either a blog or a website, though having both is best. That way you will reach the greatest number of people and have the greatest impact on the Internet.

From these two platforms, you can launch your e-Zine, articles, and e-books. You can list and offer all of your other publications as well, including booklets, tip sheets, and reports. You can provide links to further information, open dialogue, build community, and establish relationships.

Just as in face-to-face conversations, it’s better to focus more interest and attention on the other person than on yourself. So, make your blog and website 80% about your intended audience and 20% about you. Since your blog and website will be the first place people come to check you out and get to know you, make it easy for them to find information about you. Make it easier still for them to access lots of free articles, reports, and subject matter that will be of interest and value to them.

Consistency and Frequency

The final recommendation for becoming an authority in your field is to be consistent. The more people see your name and your words on the Internet, the more they will remember you. Join in on online conversations on a regular basis. Start online discussions of your own frequently. Become known as someone who has insight to offer as well as something unique to give.

Why spend years and lots of effort and money? By following the advice in this article, you can develop a strong presence on the internet and become a leading authority in your field in six months or less.

Accidental Pren-her Blog Highlights

You can find our new blog, at:

In the Accidental Pren-her blog, I write about the process of turning entrepreneurial women into successful small business owners.  It’s a great place to come and build community while embracing your inner Samurai. 

Each week, I will post four different segments with the entrepreneurial woman in mind.  They are:

  • Monday--interviews and stories about Accidental Pren-hers
  • Tuesday--alchemic wisdom from the inner Samurai
  • Wednesday--reflections on the pren-her life
  • Thursday--a book review from the inner Samurai bookshelf and pren-her reading room

Here's a sample of the posts I've added to the blog in the last couple of weeks. Just click the link.

How Come Some People Are Successful and Others Aren't? - Why is it that success just seems to come more naturally to some, while others seem to have to work hard to be successful?

One Page business Plans - Want to write a business plan in three weeks? Here’s the quickest, simplest, most fun way to get it done.

212 Degrees - What Every Accidental Pren-her Should Keep In Mind - View this short, 3-minute video that is packed with powerful information that drives home how just one extra degree can make all the difference to your personal and business success.

Keep the Vision - As Accidental Pren-hers one of the most challenging things for us to do is to keep the vision of our business success firmly in mind, no matter what others may think. Caricature artist Dan Dunn shows us how it’s done in this 5-minute video clip.

If you'd like to receive email notification whenever I add a post to my blog,
enter your email address into the upper left corner of the blog. After you click on the confirmation email from Feedblitz, you'll be all set!

You can find our blog at: 

Weigh in. Make a comment. Let us know what you think!

Ask The Accidental Pren-her

Q: One of our readers wrote, asking:  “How do I expand my business, notwithstanding the not-so-good earnings I’m bringing in right now?”

A: Thank you for your question. At this time, I would not recommend expanding your business until you have discovered the reason or reasons behind your less-than-wonderful earnings.

Here are some questions I would be asking and steps I would be taking if this were my business:

  • Are my products and services lined up with the challenges and solutions of my niche market?
  • What can I do to streamline my administrative tasks and trim expenditure excess?
  • Is there something I can do to boost the value of my existing products?
  • Are there cross-promotional and incentive deals I can put into place with my existing products and current clients?
  • Finally, I would survey my past and existing clients to see how my products and services are meeting their needs, and fix what isn't working.

Disclaimer:  I am neither an attorney nor an accountant and am not qualified to give you financial or legal advice. If you are starting up a business, it is important for you to contact qualified law and tax experts and seek their advice.

Do you have a burning “how to” question about starting up or launching your small business?  Email me at, and I’ll answer it either in upcoming LAUNCH YOU! e-Zines or in my blog at:

Picture of Susan L. Reid

That’s all for this issue, folks.

Until next time, happy launching!

Susan's Signature

Susan L. Reid, MS, DMA
Small Business Start Up Coach & Online Accidental Pren-her

At Alkamae we specialize in launching successful small businesses one woman at a time.

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success:

Link to our new booklet: 62 Ways to Boost Your Business Success. It’s especially valuable for entrepreneurial woman wanting to grow and expand their business. This booklet offers immediately usable, bite-size networking insights from professionals in various fields throughout the United States. These surefire tools and techniques really work for them. Find out how they can work for you, too, no matter where you are in the world or in your business development. Just click here to find out more:

Recommended reading for successful small business start ups:

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LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007 by Susan L. Reid, MS, DMA.  All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

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Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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