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Volume 1, Issue 18

Picture of Dragon of Alkamae  LAUNCH YOU! 
  ISSN# 1935-0473
  Volume 1, Issue 18
  September 16, 2007

  By Susan L. Reid MS, DMA 
Small Business Start Up Coach & Online Accidental Pren-herô

An online newsletter about how to start up and successfully launch small businesses for entrepreneurial women who are ready to transform their lives and make a difference in the world, turn their passion into a profit, and bring in a six figure income.

In This Issue

Today’s Topic:  Taking Responsibility for Self
  • 20% pre-order discount on Discovering Your Inner Samurai Announcement
  • Business Quote from Bill Elbring
  • The Importance of Creating the Right Environment for Your Business Success
  • Accidental Pren-her Blog Highlights
  • Q & A: “My clients often perceive me as being presumptuous, even though that is not what I think I am doing. Is there anything I can say or do that would help with this perception?”

This e-Zine is intended to be read in 10 minutes or less. To ensure we continue to capture the issues most important to you regarding your successful small business start-up and launch, please feel free to contact me directly at:

To subscribe to this e-Zine click here.

To read our blog go to:

Note From Susan

Picture of Susan L Reid

Greetings, Fellow Entrepreneurs!

This week’s e-Zine issue is about taking responsibility for yourself.

This is such a big topic that I decided to approach it from several different angles.

The first is through a revealing quote by Bill Elbring, co-founder (with his life partner Judy) of LifePartners, a Relationship Education Resource Center.

The next approach is through an observation I made this summer while watching the fish in my pond gulp for air, one hot summer day. The article, The Importance of Creating the Right Environment for Your Business Success addresses taking responsibility for creating a working and living environment that is best suited for your business success.

The last approach is through a great question asked by one of our readers. How can we help the people we live and work with perceive us in the way we want?

In between all this, you will find some interesting blog topics to link to, and a special 20% off pre-sale book discount announcement that you will want to take advantage of this month.

Happy Reading!

Upcoming Book Announcement

Discovering Your Inner Samurai
The Entrepreneurial Woman’s Journey to Business Success

This week, WME Books just gave me the okay to offer a pre-publication discount of 20% to everyone who pre-orders my book!

So between now and when my book rolls off the press in October, you can go to my website and click the pre-sale order button to get your 20% discount:

Remember: This book is FREE for anyone who is an active, current client of mine at the time of the launch! Though, you may want to order one or more as holiday gifts!

Here’s what folks are saying about the book:

Engaging! Enlightening! Empowering! In Discovering Your Inner Samurai, Susan L. Reid shares refreshing ideas about a variety of topics that are critical to your business success whether you are an entrepreneur by surprise or by design. Her delightful real life stories illustrate how just a slight shift in how you see yourself, your business, and your life can catapult you into a new level success that is grounded and true to who you are deep in your core.

Carol McClelland, PhD
Transition Dynamics Enterprises, Inc.
Author of Your Dream Career for Dummies and The Seasons of Change

Business is first and foremost about people. Customers, employees, and investors are people . . . and so are you. There are thousands of books about the strategies and mechanics of business, this book is about you, the entrepreneur/business owner . . . and helping you understand you! The secret to your success is knowing who you are, and what you do with you! This book is a must read for all entrepreneurs!

Jim Horan
Author of best-selling book series, The One Page Business Plan

Glorious! Susan has put together a guide to personal and professional ass-kicking (even if the ass that really needs kicked is your own). A power-shot of business wisdom to catapult your success!

Andy Wibbels
Author of Blogwild: A Guide to Small Business Blogging

If you are interested in reading a little sample from the intro of my book, click here:

Business Quote Of The Week

I learned how to be with people in such a way that it was okay for them to be with me.

- Bill Elbring

For more business start up quotes go to:

Featured Article

The Importance of Creating
the Right Environment for Your Business Success

What kind of environment is the right environment for your business success?

Are you someone who likes to work in a relaxed, calm, quiet environment, or someone who likes a more interactive, invigorating, exciting environment?

There is probably a range of environments you can put up with and get by in. But, have you ever thought about what kind of environment is optimal if you want to create success? Most of us haven’t thought about how our environment affects our business success. Instead, we’ve learned to adapt to less-than-favorable conditions, blaming our sagging energy, increased body aches, and decreased productivity on other factors.

The Effects of a Negative Environment

Picture of lotus flowerPsychologists and industrial engineers have long reported that a negative work environment adversely affects our health, sleep habits, interactions with people, sex life, tolerance levels, ability to cope, and ability to process new information. The longer we are exposed to a negative environment, our productivity and success decrease. It also takes its toll on our psychological, emotional, and physiological well-being.

The problem is that researchers have not been able to come up with a single work environment that is best for everyone. Human beings are such a complex, multifaceted group. It is impossible to take into account everyone’s changing needs to create a work environment that is ideal for every individual.

Whether you work from the comfort of your home as a solo preneur or go to work in an office building, it’s up to you to create the perfect environment for your business success. If not, you will find yourself gulping for air.

Are You Gulping For Air?

I have a small pond in my back yard. It's a modest pond, home to five gold fish, two shubunkins, and two koi, Jack and Casper. It's a peaceful little pond where birds and deer come to drink and neighborhood cats come with high hopes. There are benches nearby for quiet reflection, and the beauty of nature surrounds.

Picture of fish gulping for airNot too long ago, the pond wasn't so peaceful. We were in the middle of a heat wave when I went out to feed my fish. Much to my surprise and alarm, all the fish were at the surface of the pond bunched together and gulping for air. I could see they were in distress, though I didn't know why. Until . . .  I dipped my hand into the pond and felt the temperature of the water. It was very warm.

I immediately flew into action and began pumping warm water out of the top of the pond while simultaneously adding cold water to it. Within a couple of hours the water temperature had stabilized and my fish were back to swimming tranquilly around the pond. 

When you are working in an environment that is detrimental to you, you soon end up like my fish on that hot day. You end up gulping for air. Gulping for air leaves us exhausted, depleted, and in desperate need of relief. We’ve all had times when we have felt as if we were just barely making it, scarcely holding it all together, and stressed beyond our limit.

Are you gulping for air? Here are some ways to know.

Top 10 Ways to Tell If You Are Gulping For Air

    1. You’re too busy for your family and friends.
    2. You do a lot of explaining about why you are so busy.
    3. You find yourself just trying to keep your head above water.
    4. You are feeling unheard, misunderstood, and devalued.
    5. You are feeling overwhelmed.
    6. You are caught up in the drama of your business.
    7. You’re still at work in your head after you’ve physically left your office.
    8. You’re making do by making excuses.
    9. You’re not sleeping, exercising, or eating to your benefit.
    10. You are emotionally maxed out.
What do you do if you find yourself gulping for air?

3 Steps to Creating Your Ideal Environment

    1. The first thing to do is acknowledge where you are.
    2. The second is to create some space to move around. Whether that be actual physical space (like taking a walk) or psychological and emotional space (such as meditating, journaling, or reading a book for pleasure) it’s important to create space.
    3. Next, go within and ask, “What environment is in my highest good and greatest well-being right now?” This one question will open up even more space for you to begin creating the perfect environment for your personality, needs and goals.

Picture of fish swimming aroundYou will know what that right environment is because in it you will feel expansive, open, allowing, and inviting. You will feel as if you have plenty of room to explore, maneuver, and swim around. You will have time for family, friends, and for yourself. You will thrive, flourish, and prosper.

Why merely put up with or get by in your environment?

Instead, stop gulping air and focus on creating just the right environment for your business success.

Accidental Pren-her Blog Highlights

You can find our new blog, at:

In the Accidental Pren-her blog, I write about the process of turning entrepreneurial women into successful small business owners.  It’s a great place to come and build community while embracing your inner Samurai. 

Each week, I will post four different segments with the entrepreneurial woman in mind.  They are:

  • Monday--interviews and stories about Accidental Pren-hers
  • Tuesday--alchemic wisdom from the inner Samurai
  • Wednesday--reflections on the pren-her life
  • Thursday--a book review from the inner Samurai bookshelf and pren-her reading room

Here's a sample of the posts I've added to the blog in the last couple of weeks. Just click the link.

Interview with Accidental Pren-her - Listen to this month's broadcast of Stories of the Unexpected. Our featured guest is Moschel Kadokura.

Donald Trump on Angry Women - Read Donald's perspective on angry women at work.

Your Inner Samurai's Creative Spirit - Our Inner Samurai is marvelously creative and deliciously fun. This 2 minute video of unusualist Raymond Crowe doing a hand shadow show beautifully exemplifies our Inner Samurai's creative spirit.

What Does No Resistance Look Like? - Here's a marvelous quote from Eckhart Tolle and commentary on animals as teachers.

One Page business Plans - Want to write a business plan in three weeks? Here’s the quickest, simplest, most fun way to get it done.

If you'd like to receive e-mail notification whenever I add a post to my blog, enter your e-mail address into the upper left corner of the blog. After you click on the confirmation e-mail from Feedblitz, you'll be all set!

You can find our blog at: 

Weigh in. Make a comment. Let us know what you think!

Ask The Accidental Pren-her

Q: One of our readers wrote, asking: “My clients often perceive me as being presumptuous, even though that is not what I think I am doing. Is there anything I can say or do that would help with this perception?”

A: Wow! What a great question! Perception is a tricky thing. On the one hand, you cannot control how someone else perceives you. However, you can help people to perceive you differently. What your clients may be reflecting back to you by using the word “presumptuous” (i.e., taking too much for granted) is that you are coming across to them as arrogant, overconfident, and maybe even rude.

Here's one technique you might use to help soften that perception: Follow a potentially presumptuous statement with questions such as, "Is that OK?" or, “What do you think about that?”

Tip: You can use these phrases in e-mails, on the phone, and in person if you feel there is any doubt about whether the action you are about to take might not be understood as you mean it to be by your client. This way, it hands back ultimate control where it belongs - with your client, and gives you the opportunity to check out how what you are saying is coming across.

Disclaimer: I am neither an attorney nor an accountant and am not qualified to give you financial or legal advice. If you are starting up a business, it is important for you to contact qualified law and tax experts and seek their advice.

Do you have a burning “how to” question about starting up or launching your small business?  E-mail me at, and I’ll answer it either in upcoming LAUNCH YOU! e-Zines or in my blog at:

Picture of Susan L. Reid

That’s all for this issue, folks.

Until next time, happy launching!

Susan's Signature

Susan L. Reid, MS, DMA
Small Business Start Up Coach & Online Accidental Pren-her

At Alkamae we specialize in taking the fear out of starting-up and launching successful small businesses . . . so you can get on with the business of transforming lives and making a difference in the world.

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success:

Link to our new booklet: 62 Ways to Boost Your Business Success. It’s especially valuable for entrepreneurial woman wanting to grow and expand their business. This booklet offers immediately usable, bite-size networking insights from professionals in various fields throughout the United States. These surefire tools and techniques really work for them. Find out how they can work for you, too, no matter where you are in the world or in your business development. Just click here to find out more:

Recommended reading for successful small business start ups:

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LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007 by Susan L. Reid, MS, DMA.  All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

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Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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