Writing Services | eZine & Books | How-to Videos | Bylined Articles | About

Best Books Award
Indie Finalist Badge

 Alkamae BBB Business Review

Back to main category

Volume 1, Issue 19

Picture of Dragon of Alkamae  LAUNCH YOU! 
  ISSN# 1935-0473
  Volume 1, Issue 19
  October 1, 2007

  By Susan L. Reid, DMA 
Small Business Start Up Coach & Online Accidental Pren-herô

An online newsletter about how to start up and successfully launch small businesses for entrepreneurial women who are ready to transform their lives and make a difference in the world, turn their passion into a profit, and bring in a six figure income.

In This Issue

Today’s Topic:  Business Success
  • Special Announcement: 20% pre-publication discount on Discovering Your Inner Samurai
  • Business Quote from Abraham-Hicks
  • The Secret to Your Business Success (Book Excerpt)
  • Accidental Pren-her Blog Highlights
  • Q & A: “How do I begin? What should be the first step?”
This e-Zine is intended to be read in 10 minutes or less. To ensure we continue to capture the issues most important to you regarding your successful small business start-up and launch, please feel free to contact me directly at:

To subscribe to this e-Zine click here.

To read our blog go to:

Note From Susan

Picture of Susan L Reid

Greetings, Fellow Entrepreneurs!

This week’s e-Zine issue is about your business success.

First up is a quote from Abraham sent in by one of our readers, Mary Ellen Whitaker. Thanks, Mary Ellen!

Second is an excerpt from my book. This is part of chapter 14, entitled: The Secret to Your Business Success. The excerpt discusses the three main ingredients of business success:  

  • The importance of knowing who you are
  • The value of accepting yourself as you are
  • The significance of daring to be who you are

Last is a great question asked by one of our readers about where to begin when starting up a business. I reply with the top five things that will get you started toward your business success.

In between all this, you will find some interesting blog topics to link to. And don’t miss our special announcement! We’re offering a special 20% pre-publication discount on Discovering Your Inner Samurai!

Finally, each month I interview Accidental Pren-hers for my podcast, Stories of the Unexpected. October 1st, you can stop by my blog, where you can listen to and read about Accidental Pren-her Jeanne Adams. Jeanne talks about her transition from the corporate world to the life of a writer and published author of suspense novels. She has a blog site called Romance Bandits that she shares with a group of writers who all enthusiastically contribute postings. What a great concept!

You won’t want to miss Jeanne’s story!

Happy Reading!

Special Book Announcement

Picture of book coverDiscovering Your Inner Samurai
The Entrepreneurial Woman’s Journey to Business Success


Yes, I am shouting this from the rooftops!

This week I held my book in my hand and read it from cover to cover. What a great experience this was for me! One of the things that surprised me was how much I really liked the book!

I know, that may sound strange. After all, I wrote the book! Aren’t I supposed to like it? However, what I discovered while reading the book from cover to cover (much different than writing it from chapter to chapter) was that this is the kind of book I would actually buy! It was interesting, entertaining, flowed nicely, and was full of useful and valuable information.

So, I can now recommend my book to you even more wholeheartedly than before. Now is the time to purchase it . . . while it is still discounted 20%! Just go to my website and click the pre-publication order button to get your 20% discount: After this month, this special discount price will go away. 

Remember: This book is FREE for anyone who is an active, current client of mine at the time of the launch! However, you may want to order one or more as holiday gifts!

Here’s what folks are saying about the book:

Engaging! Enlightening! Empowering! In Discovering Your Inner Samurai, Susan L. Reid shares refreshing ideas about a variety of topics that are critical to your business success whether you are an entrepreneur by surprise or by design. Her delightful real life stories illustrate how just a slight shift in how you see yourself, your business, and your life can catapult you into a new level success that is grounded and true to who you are deep in your core.

Carol McClelland, PhD
Transition Dynamics Enterprises, Inc.
Author of Your Dream Career for Dummies and The Seasons of Change

Business is first and foremost about people. Customers, employees, and investors are people . . . and so are you. There are thousands of books about the strategies and mechanics of business, this book is about you, the entrepreneur/business owner . . . and helping you understand you! The secret to your success is knowing who you are, and what you do with you! This book is a must read for all entrepreneurs!

Jim Horan
Author of best-selling book series, The One Page Business Plan

Glorious! Susan has put together a guide to personal and professional ass-kicking (even if the ass that really needs kicked is your own). A power-shot of business wisdom to catapult your success!

Andy Wibbels
Author of Blogwild: A Guide to Small Business Blogging

If you are interested in reading a little sample from the intro of my book, click here:

Business Quote Of The Week

So, the truth is, there's not one path. The truth is, there's not only one right path. The truth is, all paths can be made to be the right path. The truth is, that every individual has a different path. And that different path that every individual is launching incrementally—and amending constantly—that true path is known by Source and is guided by Source if you will pay attention to the way you feel.


Excerpted from a workshop in Philadelphia, PA on Wednesday, October 13th, 2004.

For more business start up quotes go to:

Featured Article

“The Secret to Your Business Success”
(Excerpted from Chapter 14 of
Discovering Your Inner Samurai)

Your business success rests on these three ingredients:

  • The importance of knowing who you are
  • The value of accepting yourself as you are
  • The significance of daring to be who you are
Knowing Who You Are

Inner Samurai ImageYour Inner Samurai will not let you forget who you are — a unique portion of God’s essence, as contemporary author and speaker Wayne Dyer says. Because of this, your Inner Samurai will never lead you astray, will never steer you wrong, and is with you through thick and thin. And don’t you forget it!

Your Inner Samurai has always been with you, will always be with you, and is your constant partner and trusted advisor. Even if you decide to listen to the chattering voice inside your head instead of your wise inner knower, your Inner Samurai is still there.

In the journey from Accidental Pren-her to entrepreneurial woman, many women are plagued by the question, “But what do I have to offer?” As my good friend, clinical psychologist Susan Olson, puts it so well in her foreword to this book, “I’ve seen women struggle with fears and doubts that have kept them from exploring their potentials and living their dreams.” This is because so many women look outside themselves for the answers to questions that are best answered from within.

It’s one thing to seek outside guidance and advice when writing your business plan, putting together your web site, or learning about the latest recording technology for that podcast you want to do. It’s quite another to seek outside advice on the important inner issue of knowing who you are and what you have to offer to the world.

Knowing who you are and what you have within are paramount to your business success. You have something unique to give the world that is yours and only yours to give. Knowing what that unique thing is (or set of things are) will be what permeates your entire business. From customer relations, to product development, from marketing strategy to how you run your business, this unique factor will be what infuses your entire business success.

One of my favorite stories that illustrates this point is The Wise Woman's Stone:

Picture of SunpoolA wise woman who was traveling in the mountains found a precious stone in a stream. Admiring it for its beauty, she picked it up and put it into her bag. The next day she met a fellow traveler who was hungry. She opened her bag to share her food, and when she did, the hungry traveler saw the precious stone within and asked the woman to give it to him. She did so without hesitation. After they ate together, the traveler left, rejoicing in his good fortune. He knew the stone was precious and worth a lot of money . . . enough to give him shelter and feed him for life. But a few days later he came back to return the stone to the wise woman.

‘I've been thinking,’ he said, ‘I know how valuable the stone is, but I give it back in the hope that you can give me something even more precious. Show me what you have within you that enabled you to give me the stone.’

That which enabled the wise woman to give her fellow traveler the stone was her unique gift to the world. It wasn’t the stone — the hungry man recognized that soon enough. It was something she had that was far greater than the stone.

What do you have within yourself? What is the unique, exclusive, exceptional gift that you have to offer? What rare or uncommon part of you needs to be expressed at this time in the world? What will keep your clients and customers coming back to you and asking for more, like the hungry man bringing back the stone to the wise woman? It will be the essence of who you are. This is the first ingredient of your business success.

Accepting Yourself As You Are

Beautiful womanAlong our journey together, you have been reminded of how unique and wonderful you are. You have a voice within that others are ready to hear, a touch others are ready to receive, a special way of looking at things that will open the eyes of another, and a particular way of hearing things that will bring illumination. You have a distinctive contribution to make to your community, your society, and to your world. No matter if it is to one person or to many, it is still yours to share, yours to give, and yours to accept.

Accepting that you can make a difference in the world is an extraordinary viewpoint. It’s extra-ordinary because it goes beyond the ordinary way that most people view themselves. First, though, before you can accept that you have something extraordinary to give to the world, you must accept yourself as you are.

Remember Tina, the Certified Feng Shui Practitioner who was also interested in Ikebana and architectural design? She was full of good ideas, passionate about so much, and driving her boyfriend up the wall flitting from one thing to the next. Remember, too, how easily she was deflated when her boyfriend threw his hands in the air and said, “Can’t you stick to one thing for awhile? Can’t you just be normal?” Do you recall how hard it was for her to fit in? She thought there was something wrong with her until she accepted herself as a multiple-streams-of-passion person.

It was really tough on Tina. Has it been tough on you, too? It’s tough on many of us. Have you found it difficult to fit in, blend in, or be “normal?” Well, who wants to be normal? Who wants to be, as Webster’s Dictionary states, “conforming to the standard or the common type; usual, regular?” You are a unique portion of God’s essence. That doesn’t sound so “common” or “regular,” does it? Get over trying to fit in. Get over trying to be normal. Instead, get on with being the unique and extra-ordinary woman that you are.

Accepting who you are is what Miyamoto Musashi’s first rule is all about. This rule states, “Do not think dishonestly.” It means being honest about you are. It’s about accepting everything about yourself as distinctive, matchless, and irreplaceable.

This is the second ingredient to your business success. Accepting that you are distinct. That you are refreshingly one of a kind. Accepting that you are rare and precious will change the way you view yourself and the contribution you have to make to the world. Accepting the idiosyncrasies, peculiarities, quirks and foibles that make you distinctively you. In fact, they will be the very things that will shape your appreciation of and for yourself.

Each one of us is different. Not one of us is normal. That’s the beauty of who we are. Accept yourself. Then prepare to make an extra-ordinary difference in the world.

Dare To Be Who You Are

Picture of cute otterMaking an extra-ordinary difference in the world means daring to be who you are. Many women shy away from this place. It’s a place where only few go. This third ingredient to success is often the most difficult one for women to express in the world, although it’s the most natural direction to take once you know who you are and accept yourself as you are.

Daring to be who you are is to be someone. As Susan Olson quotes French fashion designer Coco Chanel as saying, “How many cares one loses when one decides not to be something, but to be someone.”

Daring to be who you are means embracing and living life. American mythology expert Joseph Campbell said, “We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us.”

And who could forget Ambrose Hollingworth Redmoon? A paraplegic confined to a wheelchair, he dared to pick up a pen and write, “Courage is not the absence of fear, but rather the judgment that something else is more important than one's fear.”

Dare to be who you are. Not how someone else wants you to be. Be you. Now. Be the grandest version of the greatest vision you have about yourself right now. In the words of 19th century Dutch painter Vincent van Gogh, “One must work and dare if one really wants to live.”

American actress Drew Barrymore, who has been through her share of ups and downs, knows risk. She has risked her reputation, her career, her fortune, and her life. In the end, though, she has come out the other side sure of herself and fully knowing who she is. “There's something liberating about not pretending. Dare to embarrass yourself. Risk,” is her advice.

Looking back over her long life, African American poet Maya Angelou said, “I believe the most important single thing, beyond discipline and creativity, is daring to dare.” According to American novelist Mary Sarton, “We have to dare to be ourselves, however frightening or strange that self may prove to be.”

Dare to be who you are. What comes up for you when you read these words? Does some part of you, some part deep within, come to life, spark up, and take notice? Do you feel that quiet, sure inner voice pulse of “yes?” That’s your Inner Samurai letting you know that daring to be who you are is what you were born to do—what your life purpose is all about.

Siberian Tiger Hug Look no further. You are extra-ordinary. You do have something unique and special to offer the world. Dare to show it. Dare to offer it. The world is your oyster.

The Universe is working on your behalf for all great and good things. Everything exists in your now. You are never alone. We are in this together.

Accidental Pren-her Blog Highlights

You can find our new blog, at:

In the Accidental Pren-her blog, I write about the process of turning entrepreneurial women into successful small business owners.  It’s a great place to come and build community while embracing your inner Samurai. 

Each week, I will post four different segments with the entrepreneurial woman in mind.  They are:

  • Monday--interviews and stories about Accidental Pren-hers
  • Tuesday--alchemic wisdom from the inner Samurai
  • Wednesday--reflections on the pren-her life
  • Thursday--a book review from the inner Samurai bookshelf and pren-her reading room

Here's a sample of the posts I've added to the blog in the last couple of weeks. Just click the link.

Excellence and the Accidental Pren-her - Have you ever thought about the word excellence before? Excellence is a quality to be embraced. A way to live each day.  A quality of life choice. Click on the comments to see what others have to say then add your own.

Life is a Mirror - This post generated some terrific comments about this quotation from Almine Barton: Life is a mirror and that which is within will most certainly manifest without . . . Thus the warrior changes his world by changing himself.

What is an Accidental Pren-her? - Ever wondered? This post will explain and define what exactly is an Accidental Pren-her.

What Does No Resistance Look Like? - Here's a marvelous quote from Eckhart Tolle, and commentary on animals as teachers. We've had some great blog comments on this one from our many animal lover readers!

If you'd like to receive e-mail notification whenever I add a post to my blog,
enter your e-mail address into the upper left corner of the blog. After you click on the confirmation e-mail from Feedblitz, you'll be all set!

You can find our blog at: 

Weigh in. Make a comment. Let us know what you think!

Ask The Accidental Pren-her

Q: One of our readers wrote, asking: “How do I begin?  What should be the first step?”

A: This is such a great question, and one so often asked.

The first place to begin is by deciding whether you are ready to jump right in and start a business or if you need more time to decide. Here's my article on The Five Stages of Change for Small Business Owners. It may help you determine where you are on the readiness scale.

If you are ready to get started, then I would recommend you partner with a small business coach, consultant, or mentor so they can guide you and journey with you through the start-up process. Look for someone who is experienced and has a successful business himself or herself. What’s most important is to partner with someone who will bring out the best in you -- who has your interest and greatest well-being at heart.

Here are the top five steps to get you started:

  1. Develop your vision and mission statements.
  2. Figure out who your niche is and where to find them.
  3. Develop a viable product or service to offer.
  4. Put together a success plan.
  5. Master your psychology.

Disclaimer: I am neither an attorney nor an accountant and am not qualified to give you financial or legal advice. If you are starting up a business, it is important for you to contact qualified law and tax experts and seek their advice.

Do you have a burning “how to” question about starting up or launching your small business?  E-mail me at, and I’ll answer it either in upcoming LAUNCH YOU! e-Zines or in my blog at:

Picture of Susan L. Reid

That’s all for this issue, folks.

Until next time, happy launching!

Susan's Signature

Susan L. Reid, DMA
Small Business Start Up Coach & Online Accidental Pren-her

At Alkamae we specialize in taking the fear out of starting-up and launching successful small businesses . . . so you can get on with the business of transforming lives and making a difference in the world.

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success:

Link to our new booklet: 62 Ways to Boost Your Business Success. It’s especially valuable for entrepreneurial woman wanting to grow and expand their business. This booklet offers immediately usable, bite-size networking insights from professionals in various fields throughout the United States. These surefire tools and techniques really work for them. Find out how they can work for you, too, no matter where you are in the world or in your business development. Just click here to find out more:

Recommended reading for successful small business start ups:

The Fine Print

You are receiving this email because you subscribed to receive an e-Zine from 

Please add to the address book in your e-mail program now so that you will have no trouble receiving future issues. 

Please feel free to forward this e-Zine to your friends and business associates.  Your recommendation is how we grow and anyone can subscribe at

Archived issues of LAUNCH YOU! are available at:

To unsubscribe from this e-Zine visit: and fill out the Contact Us form.

To subscribe to this e-Zine, fill out the form below.

LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007 by Susan L. Reid, MS, DMA.  All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

Subscribe Today!

So you won't miss a thing!

Primary Email

Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
Copyright © 2006-2011 Alkamae. All rights reserved.

Home | Contact Us | e-Zine | Discovering Your Inner Samurai | Blog | Site Map

Copyright © 2021 by - All rights reserved.