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Volume 1, Issue 21

Picture of Alkamae dragon LAUNCH YOU! 
ISSN# 1935-0473
Volume 1, Issue 21
November 1, 2007

By Susan L. Reid, DMA 
Small Business Start Up Coach, Consultant & Accidental Pren-herô

Author: Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success

An online newsletter about how to start up and successfully launch small businesses for entrepreneurial women who are ready to transform their lives and make a difference in the world, turn their passion into a profit, and bring in a six figure income.

In This Issue

Today’s Topic:  Discovering Your Inner Samurai
  • Special Announcement: Discovering Your Inner Samurai is launched!
  • Business Quote from the Buddha
  • The Secret to Building Your Business Success from the Inside Out
  • Accidental Pren-her Blog Highlights
  • Q & A: “How do you tap into your Inner Samurai?”
This e-Zine is intended to be read in 10 minutes or less. To ensure we continue to capture the issues most important to you regarding your successful small business start-up and launch, please feel free to contact me directly at:

To subscribe to this e-Zine click here.

To read our blog go to:

Note From Susan

Picture of Susan L Reid

Greetings, Fellow Entrepreneurs!

Since people have been reviewing my book, interviewing me, and reading my press material, the question I am asked the most is, “What is an Inner Samurai?” This question is followed closely by, “Where do I find it?” and “What’s so special about my Inner Samurai?” Though my clients are quite familiar with the Inner Samurai concept, the rest of the world is not. So this week’s e-Zine is dedicated to Discovering Your Inner Samurai -- the book and the concept.  

First up is a quote from the Buddha to set the tone. Next is an article that will answer your basic Inner Samurai questions. The Secret to Building Your Business Success from the Inside Out is what we are about at Alkamae. To round out this week’s e-Zine is a question asked by one of our readers who wonders, “How do you tap into your Inner Samurai, exactly?” 

In between all this, you can link to some interesting blog topics. There is one in particular you should read: Women-Owned Businesses Not Doing Well. Plus, don’t miss my exciting book launch announcement and a link to sample chapters you can read.

Finally, the first Monday of each month I interview Accidental Pren-hers for my podcast, Stories of the Unexpected. Stop by my blog and listen to this month’s Accidental Pren-her, Marlene Trevisan

December’s Accidental Pren-her Show will feature Lisa Morelli and Carol Satterlee from


Special Announcement

Picture of book coverDiscovering Your Inner Samurai
The Entrepreneurial Woman’s Journey to Business Success


Yes, boys and girls, this is the news we all have been waiting for! Today, the books you ordered are rolling off the press, being packaged for shipping, and will soon be arriving in your mailboxes.

This is one of the most exciting days of my life! Thank you to all who have contributed to my book and have walked this journey with me.

If you’d like to listen to Wayne Kelly interview me about my book, listen:

If you are interested in reading a sample from the book, click:

For those of you who would like to order my book, please go to

Business Quote Of The Week

You cannot travel the path until you have become the path itself.


For more business start up quotes go to:

Featured Article

The Secret to Building Your Business from the Inside Out

As a woman entrepreneur, have you ever wondered
what the secret is for building business success?

Picture of paper and pencilSure, it’s important to have a mission statement, a business plan, and a product or service that meets the needs of your niche market. It’s also essential that you have funding to back your venture, a support system in place to guide and mentor you along your journey, and savvy business acumen.

Yet even if you have all these things, you still may not hold the key.

What is the key to business success for women? The secret is to build your business from the inside out. From a place inside that you as a woman intuitively know and understand. From your Inner Samurai.

If you are an entrepreneurial woman committed to doing work that is meaningful and important; if you see your work as a mission, service, or calling; if your goal is to help other people transform their lives and make a difference in the world, then the key to making that happen is to connect with your Inner Samurai.

Connect with my Inner Samurai? What’s that? Connecting to your Inner Samurai means connecting to your inner knower. This will empower you with the strength you will need on your journey as you build a successful business.

All You Need to Know about Your Inner SamuraiPicture of your Inner Samurai

Who? Your Inner Samurai is known by many names. It has been called the voice within, the inner knower, the still small voice, God Self, Soul, God Within, and Spirit, to name a few.

What? Your Inner Samurai is best defined by describing its opposite — the voice inside the head, the monkey mind, the ego. By contrast, your Inner Samurai is the inner voice, the voice within. It is the quiet, sure, confident, strong, vast, and powerful voice of inner knowing.

Being able to tell the difference between the rationalizing, explaining, blaming, and chattering voice inside your head and the calm, sure, wise voice of your Inner Samurai will make all the difference to your business success.

Where? Your Inner Samurai is aptly named because it is the voice within. Inner because the voice is deep within your being (to distinguish it from the voice inside your head) and Samurai because of how strong and powerful it is.

Understanding who your Inner Samurai is and knowing where to connect with it are vital for your business success.

Why? Everyone has an inner voice. It is that part of us that is the repository of all our life experiences, hopes, and dreams. It’s so important to get in touch with our Inner Samurai because it is our greatest source of strength and knowing. It is the seat of our wisdom. It is the place of our extraordinary uniqueness. It exists to remind us of who we are.

How? The most challenging part of connecting with your Inner Samurai is realizing how it communicates with you. Your Inner Samurai has a gentle, yet very recognizable, way of doing so — I like to call it “pulsing.” When you go inward and ask your Inner Samurai a question, you will feel a pulse answering you. This pulse will have one of two distinct qualities. It will feel like either a yes or a no.

When? Once you know who, what, where, why, and how, the last thing you need to know is when. When is the best time to tune in and feel for the pulse of your Inner Samurai? The answer is: always. Make your Inner Samurai the primary voice you listen to. Turn to others for support. Turn inward for guidance. When in doubt between your feelings and thoughts, go with the pulse. Your Inner Samurai will never lead you astray, do you wrong, or leave you hanging. Your Inner Samurai pulse is right 100% of the time.

Picture of stamp of guaranteeSo, enjoy writing your mission statement and your business plan. Get creative making your product or service the best it can be. Develop positive relationships with your investors and supporters. And don’t forget the most important relationship of all — the relationship with your Inner Samurai.

It’s the key to building your business success from the inside out.

Accidental Pren-her Blog Highlights

You can find our new blog, at:

In the Accidental Pren-her blog, I write about the process of turning entrepreneurial women into successful small business owners.  It’s a great place to come and build community while embracing your inner Samurai. 

Each week, I will post four different segments with the entrepreneurial woman in mind.  They are:

  • Monday--interviews and stories about Accidental Pren-hers
  • Tuesday--alchemic wisdom from the inner Samurai
  • Wednesday--reflections on the pren-her life
  • Thursday--a book review from the inner Samurai bookshelf and pren-her reading room

Here's a sample of the posts I've added to the blog in the last couple of weeks. Just click the link.

Interview with Accidental Pren-her - Listen to this month's broadcast of Stories of the Unexpected. Our featured guest is Jeanne Adams. Jeanne is a newly published author with Kensington Publishing in New York (they just purchased two of her suspense novels), and CEO of Golden Gryphon Designs. Take a listen to her interesting Accidental Pren-her story.

Accidental Pren-hers as Meet-Cutes - So what's a meet-cute? Click thru to read how meet-cutes and Accidental Pren-hers are related.

Inner Journey - 20th century American author Lillian Smith's quotation about the importance of balancing the outer with the inner journey is perfect for today's Accidental Pren-her.

Women-Owned Businesses Not Doing Well - Ever wonder why there aren’t more women millionaire business owners in the world? Click here to read more.

Voice Inside Your Head - This video is a perfect example of the "mom" voice inside our head that we all carry with us. It’s much different from the Inner Samurai voice within.

You can find our blog at: 

Weigh in. Make a comment. Let us know what you think!

Ask The Accidental Pren-her

Q: “How do you tap into your Inner Samurai?”

A: I can’t tell you how many times a week I am asked this question. Thank you to my clients who helped me answer it here.

5 Tips for Tapping into Your Inner Samurai
  1. Notice when your canoe is pointed upstream — when you are pushing for an outcome, struggling to get things done, feeling off your game, out of sync, frustrated, confused, or exhausted from running into walls.  These are the telltale signs of being out of alignment with your Inner Samurai and warning bells that you need to change direction--fast!

  2. Immediately stop whatever you are doing and focus inside your body. Remove yourself from outside stimuli by following the inflow and outflow of your breath, expanding deeper and more fully into your body. This will quiet the voice inside your head and prepare you to connect with your Inner Samurai.

  3. Ask your Inner Samurai a yes or no question about your current situation. Frame it as: Is this in my highest good and for my greatest wellbeing right now? By asking a “now” question, you will bypass your rational thought process. You will be able to move inward and reseat yourself in your greatest point of power — the present moment. This is the most advantageous position for you to take action.  

  4. Never force outcome. Wait for a yes or no pulse from your Inner Samurai. Do not be distracted by the familiar voice inside your head that rationalizes, explains, comes up will all kinds of excuses, and chatters. Form a partnership with your Inner Samurai and summon effortless and inspired action from within.

  5. Make no excuses. Take immediate action. Once you feel the yes or no pulse of your Inner Samurai, get the momentum moving. Have the courage and conviction to take a step in the direction of your inner knowing.

Disclaimer: I am neither an attorney nor an accountant and am not qualified to give you financial or legal advice. If you are starting up a business, it is important for you to contact qualified law and tax experts and seek their advice.

Do you have a burning “how to” question about starting up or launching your small business?  E-mail me at, and I’ll answer it either in upcoming LAUNCH YOU! e-Zines or in my blog at:

Picture of Susan L. Reid

That’s all for this issue, folks.

Until next time, happy launching!

Susan's Signature

Susan L. Reid, DMA
Small Business Start Up Coach, Consultant & Accidental Pren-her
Author of: Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success

At Alkamae we specialize in taking the fear out of starting-up and launching successful small businesses . . . so you can get on with the business of transforming lives and making a difference in the world.

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success:

Link to our new booklet: 62 Ways to Boost Your Business Success. It’s especially valuable for entrepreneurial woman wanting to grow and expand their business. This booklet offers immediately usable, bite-size networking insights from professionals in various fields throughout the United States. These surefire tools and techniques really work for them. Find out how they can work for you, too, no matter where you are in the world or in your business development. Just click here to find out more:

Recommended reading for successful small business start ups:

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LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007 by Susan L. Reid, MS, DMA.  All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

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Copyright ©2007-2011 by Susan L. Reid, DMA

Successful small business start-up coach & consultant Susan L. Reid has written "The Secret for business." Her award-winning book, Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success gives small business owners helpful, practical, and relevant tips to build a successful business from the inside out. The book’s emphasis on the heroine's journey to business success offers useful pointers and pertinent been there, done that advice steering readers away from what they should avoid, pointing them toward what they can do to accelerate their business success. For more information, go to WME Books or visit

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