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The Secret to Building Your Business from the Inside Out

Susan L. Reid

As a woman entrepreneur, have you ever wondered
what the secret is for building business success?

Picture of paper and pencilSure, itís important to have a mission statement, a business plan, and a product or service that meets the needs of your niche market. Itís also essential that you have funding to back your venture, a support system in place to guide and mentor you along your journey, and savvy business acumen.

Yet even if you have all these things, you still may not hold the key.

What is the key to business success for women? The secret is to build your business from the inside out. From a place inside that you as a woman intuitively know and understand. From your Inner Samurai.

If you are an entrepreneurial woman committed to doing work that is meaningful and important; if you see your work as a mission, service, or calling; if your goal is to help other people transform their lives and make a difference in the world, then the key to making that happen is to connect with your Inner Samurai.

Connect with my Inner Samurai? Whatís that? Connecting to your Inner Samurai means connecting to your inner knower. This will empower you with the strength you will need on your journey as you build a successful business.

All You Need to Know about Your Inner SamuraiPicture of your Inner Samurai

Who? Your Inner Samurai is known by many names. It has been called the voice within, the inner knower, the still small voice, God Self, Soul, God Within, and Spirit, to name a few.

What? Your Inner Samurai is best defined by describing its opposite ó the voice inside the head, the monkey mind, the ego. By contrast, your Inner Samurai is the inner voice, the voice within. It is the quiet, sure, confident, strong, vast, and powerful voice of inner knowing.

Being able to tell the difference between the rationalizing, explaining, blaming, and chattering voice inside your head and the calm, sure, wise voice of your Inner Samurai will make all the difference to your business success.

Where? Your Inner Samurai is aptly named because it is the voice within. Inner because the voice is deep within your being (to distinguish it from the voice inside your head) and Samurai because of how strong and powerful it is.

Understanding who your Inner Samurai is and knowing where to connect with it are vital for your business success.

Why? Everyone has an inner voice. It is that part of us that is the repository of all our life experiences, hopes, and dreams. Itís so important to get in touch with our Inner Samurai because it is our greatest source of strength and knowing. It is the seat of our wisdom. It is the place of our extraordinary uniqueness. It exists to remind us of who we are.

How? The most challenging part of connecting with your Inner Samurai is realizing how it communicates with you. Your Inner Samurai has a gentle, yet very recognizable, way of doing so ó I like to call it ďpulsing.Ē When you go inward and ask your Inner Samurai a question, you will feel a pulse answering you. This pulse will have one of two distinct qualities. It will feel like either a yes or a no.

When? Once you know who, what, where, why, and how, the last thing you need to know is when. When is the best time to tune in and feel for the pulse of your Inner Samurai? The answer is: always. Make your Inner Samurai the primary voice you listen to. Turn to others for support. Turn inward for guidance. When in doubt between your feelings and thoughts, go with the pulse. Your Inner Samurai will never lead you astray, do you wrong, or leave you hanging. Your Inner Samurai pulse is right 100% of the time.

Picture of stamp of guaranteeSo, enjoy writing your mission statement and your business plan. Get creative making your product or service the best it can be. Develop positive relationships with your investors and supporters. And donít forget the most important relationship of all ó the relationship with your Inner Samurai.

Itís the key to building your business success from the inside out.

Copyright © 2007 by Susan L. Reid

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this blurb with it:

Copyright ©2007-2011 by Susan L. Reid, DMA

Successful small business start-up coach & consultant Susan L. Reid has written "The Secret for business." Her award-winning book, Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success gives small business owners helpful, practical, and relevant tips to build a successful business from the inside out. The book’s emphasis on the heroine's journey to business success offers useful pointers and pertinent been there, done that advice steering readers away from what they should avoid, pointing them toward what they can do to accelerate their business success. For more information, go to WME Books or visit

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