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Volumn 2, Issue 1

Picture of LaunchYou! logoLAUNCH YOU!
ISSN# 1935-0473
January 1, 2008

Susan L. Reid, Publisher & Founder
Small Business Start-up Coach & Consultant
Author of Discovering Your Inner Samurai:
The Entrepreneurial Woman’s Journey to Business Success

Mary Ellen Whitaker, Editor

An online newsletter for the entrepreneurial woman transforming her life and making a difference in the world.

In This Issue

Today’s Topic:  How To Set Goals that Stick
  • Business Quote by Albert Einstein
  • Featured Article: Don’t Set any Goals this New Year . . . without Applying the 60-40 Rule
  • Discovering Your Inner Samurai Book Update
  • An Inner Samurai Story **NEW!**
  • Accidental Pren-her Blog Highlights
  • Q & A: “I so desperately need a vacation but am afraid to take one. Help!”
  • Read this e-Zine with all its bells and whistles at:

Note From Susan

Picture of Susan L Reid

Happy New Year!

Notice anything different about our e-Zine? Yep, we have a new logo! 

Notice anything else? Yep, we have an editor! LAUNCH YOU! welcomes Mary Ellen Whitaker to the publication team. Mary Ellen has been secretly editing our e-Zine for quite some time now. In 2008, we decided to announce her to the world. Not only is Mary Ellen the editor of this e-Zine, she was the editor of my book. All hail the fabulous Mary Ellen!

2008 is going to be an exceptional year for all of us — a year filled with “zoom zoom” energy. In the world of numerology, this year promises a brand new start because 2008 is a 1 year (2+0+0+8 = 10; 1+0 = 1). This means that, as a planet, we will be embarking on a brand new nine-year cycle, numerologically speaking.

2008 will be the year to be on the cutting edge of things in your business. Be creative. Be unique. Dare to stand out. Being yourself and being authentic is what you are called to do this year, because the number 1 does not like falseness of any kind. 2008 is the perfect year to plan for your long-term success. This month’s article, “Don’t Set any Goals this New Year . . . without Applying the 60-40 Rule” will help you do just that.

Because 2008 is a 1 year, take note that any negativity will quickly cloud the 1's vibration. For that reason, it's best to avoid indecision, doubt, moodiness, giving up too easily, and neglecting details. Instead, focus on what Albert Einstein calls “the sacred gift of the intuitive mind” — what I call your “Inner Samurai.”

To start off 2008 on the right foot, head on over to and listen to this month’s Stories of the Unexpected pod cast interview with Accidental Pren-her, Dana Weekley of

Get ready to accelerate the manifestation of your dreams this year!

Zoom zoom!

Business Quote Of The Week

The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.

~ Albert Einstein

Click here for more business start up quotations

Featured Article

Don't Set any Goals this New Year . . .
without Applying the 60-40 Rule

It’s that time again — the time when people traditionally set resolutions for the New Year.

Picture of calendarHave you noticed, though, that setting long-term goals doesn’t work? No matter how convicted you feel about your New Year’s resolutions, the more rigidly you adhere to whatever goals you’ve set for yourself, the harder it will be to reach them.

Why? Because the problem with goals is that they are made in the present, to be fulfilled in the future. But the present is always changing. That means the future is always changing, too. So, if you’ve created a static goal for a future time in a dynamic and ever changing present, it’s almost impossible to attain that goal. This is why, after the first couple of weeks of working toward your goal, setbacks often occur. Before you know it, you’re off the mark, struggling to get back on task, wondering if you will ever reach your goal.

Not all is lost. Human beings aren’t static, so why should their goals be? There is a way to meet your goals and to accomplish all that you have set out to achieve this New Year. The only thing is, it’s different from what you’re used to doing, and it will require setting aside your old way of setting goals. This new way of setting goals is what I call the 60-40 Rule.

The 60-40 Rule

Never heard of the 60-40 rule? Well, now you have. The 60-40 rule states that, once you set a goal, 60% of your action is to be taken in the present; only 40% of your action is to be taken in the future. This rule does three things that the traditional way of setting goals does not:

  • It takes into account the dynamic, ever changing present that we all live in.
  • It sets the intention for your goal to be fulfilled.
  • It puts you in energetic vibration with prosperity and abundance, making manifestation of your goals just a matter of time.

Picture of happy womanOf course, you can increase the percentage of action to be taken in the present to 70%, 80%, even 90% or more. The higher the percentage of action in the now, the faster your goal will be reached. However, there still has to be some percentage in the future —even if it’s just 2%. After all, that’s what makes it a goal. Still, anything less than 60% in the now makes your goal just a wish, a want, and a dream that may never be fulfilled.

Contemporary spiritual teacher Eckhart Tolle says it best:

There’s nothing wrong with goals and trying to fulfill them — as long as the main focal point of your attention remains the present moment. It’s like being on a journey and knowing where you want to get to, but realizing at the same time that the entire journey ultimately consists of one step — the step you’re taking at this moment. That one step is all there ever is, and so you give it your fullest attention. In other words, the step you’re taking now is primary, the destination – the goal – is secondary. If the destination becomes primary, you will become stressed and anxious and you will miss life. You will suffer, and the destination will not make you happy even when you get there, when you attain your goals.

Picture of goal postDo yourself a favor this New Year. Don’t waste your time setting goals if you aren’t committed to spending 60% of your action toward your goal right now, in the red, hot present. Whether in business or in your personal life, set attainable goals that you know you can reach, rather than rigid, ultimatum-driven goals that are doomed from the start. Then, follow the 60-40 Rule to achieve them. Take 60% of your action toward your goal today with only 40% of your action remaining for the future.

Remember, you aren’t static. Why should your goals be?

Book Update

Picture of book coverDiscovering Your Inner Samurai
The Entrepreneurial Woman’s Journey to Business Success

****Email from Professor Francis D. Tuggle, PhD, Argyros School of Business and Economics, Chapman University ****

During my trip to Houston, I managed to read about a third of your book, and I just love it! I admire you on so many dimensions — your candor, your truthfulness, your willingness to be open, your decision to walk away from academia.... I do hope we get to meet and talk face-to-face at some point.

Someone once said something along the lines of "writing is easy; you just sit down at your typewriter and open your veins...." You have done a terrific job with this book. Your writing style is easily digested, and you have many important ideas to report on. I'm learning a lot....

Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success is now available from WME Books, and directly from me, if you would like a signed copy.

This is the perfect book to zoom zoom your business success!

An Inner Samurai Story

Wondering what in the heck an Inner Samurai is? Read The Who, What, When, Where, Why, How of Your Inner Samurai tip sheet.

Marlene Trevisan is a Health and Wealth Coach at Recently, she became better acquainted with her Inner Samurai. This is her story:

I am a committed giver. An organization called Opportunity International seemed like the perfect fit for me. They help women in developing countries become entrepreneurs. I wanted to be a global partner, which is someone who gives the organization $5,000 to get personally involved.

Every time I sat down to write out the check, though, I got a “no” from my Inner Samurai. I thought, “OK, what am I supposed to do with this money?” 

My sister needed money at the moment. So, I asked my Inner Samurai if I was supposed to give the money to her. The answer was no. I asked again and got the message, “I already told you NO.” It was almost the end of the year. When was my Inner Samurai going to tell me what to do with the money?

Then I got an email from a real estate tycoon. He invited me to fly with him to Haiti to see a self-sustaining community he’d built through his Foundation. He was asking anyone who wanted to go to provide the funds to build a home for a Haitian family. I emailed back to ask how much it would cost, already knowing what the answer would be. His reply came a few hours later: $5,000.

I spent a summer in Haiti while I was in college. I guess I could be going there again soon - quite unexpectedly and for a wonderful reason - thanks to my Inner Samurai.

Wondering about how to access your Inner Samurai knowing? Read,
5 Quick Steps for Instant Access to Your Inner Samurai tip sheet. 

Accidental Pren-her Blog Highlights

In the Accidental Pren-her blog, I write about the process of turning entrepreneurial women into successful small business owners.

Interview with Accidental Pren-her” - Listen to this month's pod cast of Stories of the Unexpected. Our featured guest is Dana Weekly. Learn about her interesting entrepreneurial journey from accountant to artist to founder of

Thinking About Names for your Business? Avoid These!” - What's in a business name? You want it to be everything. Sadly, many business names are nothing. Click read more.

If you'd like to receive e-mail notification whenever I add a post to my blog, enter your e-mail address into the upper left corner of the blog. After you click on the confirmation e-mail from Feedblitz, you'll be all set!

Come. Embrace your Inner Samurai and add your voice. 

Ask The Accidental Pren-her

Q: I so desperately need a vacation but am afraid to take one. Help! 

A: Taking a vacation can do wonders for you and your business.

Entrepreneurial women often get so caught up in the day-to-day responsibilities of maintaining and building a successful small business that they forget to take the much- needed opportunity to relax, recharge, and regroup. Taking regularly scheduled vacations can help you to avoid burn-out and reduce stress, get reconnected with your family and friends, and get back in touch with your inner self — what I call your Inner Samurai.  

Three Tips: 

  • Consider taking a vacation to be as important as starting a new project. 
  • Schedule your vacation in advance, and stick to the dates you have put aside for this extremely important activity.
  • Focus on "clearing the decks" before you leave. Plan to limit (or disconnect completely from) work-related communication (i.e., phone calls and e-mails), so that you can spend your vacation focusing exclusively on the "recharging of your batteries."

P.S. - Don't forget to provide yourself adequate re-entry time when you return from your vacation in order to get caught up. Refrain from scheduling any important commitments for the first few days after return — You'll need time to catch up on e-mails, call backs, etc.

Dr. Susan L. Reid is a Small Business Start-up Coach & Consultant. She has helped hundreds of women take the fear out of starting up their own businesses. She is also the author of Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success. To get your burning business question answered, e-mail Susan at:

Picture of Susan L. Reid

That’s all for this issue, folks.
Until next time, zoom zoom!

Susan's Signature

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success.

Link to our new booklet: 62 Ways to Boost Your Business Success. It’s especially valuable for entrepreneurial woman wanting to grow and expand their business. This booklet offers immediately usable, bite-size networking insights from professionals in various fields throughout the United States. These surefire tools and techniques really work for them. Find out how they can work for you, too, no matter where you are in the world or in your business development.

One Page Business Plan for successful small business start ups.

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LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007 by Susan L. Reid, MS, DMA.  All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

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Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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