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Volumn 2, Issue 2

Picture of LaunchYou! logoLAUNCH YOU!
ISSN# 1935-0473
January 16, 2008

Susan L. Reid, Publisher & Founder
Small Business Start-up Coach & Consultant
Author of Discovering Your Inner Samurai:
The Entrepreneurial Woman’s Journey to Business Success

Mary Ellen Whitaker, Editor

An online newsletter for the entrepreneurial woman transforming her life and making a difference in the world.

In This Issue

Today’s Topic:  Inner Business
  • Business Quote by Will Smith
  • Featured Article: Recession-Proof Your Small Business in 2008
  • Discovering Your Inner Samurai Book Update
  • An Inner Samurai Story **NEW!**
  • Alkamae Blog Highlights
  • Q & A: “What do you think about the concept of over-delivering and under-promising in today’s business climate?”
  • Click here for the best way to read LAUNCH YOU!

Note From Susan

Picture of Susan L Reid

Greetings, fellow entrepreneurs!

Already it’s the start of the New Year, and what are we hearing on the news? Doom and gloom. Foreclosures, recession, anxiety over who’s going to be in the White House next.

Such pessimism!

It doesn’t have to be this way.

You can start, build, and grow your business in such a way that you can ride the top of any wave, rather than be tossed about and sucked under. This month’s article, Recession-Proof Your Small Business in 2008 will show you how. Next, take command of your time and space, as the business quote from actor Will Smith advises. Then be inspired and positively influenced by the success or other women entrepreneurs, such as this month’s Accidental Pren-her Show interviewee, Dana Weekley.

Fun News: Discovering Your Inner Samurai kicked off its Virtual Book Tour this month and is touring around the blog community. Check out where my book will be next! If you have a blog and would like to become a stop on the Virtual Book Tour, let me know. The benefits to you are tremendous!

Business Quote Of The Week

I command time and space and create what I see for myself. 

~ Will Smith, Actor

Click here for more business start up quotations

Featured Article

Recession-Proof Your Small Business in 2008

Picture of money in viseHow safe is your business if the U.S. experiences a recession this year?

Will it do well, continuing along its productivity and growth projectory with little more than a slight re-focusing and tightening of the belt? Or will it dissolve into ruin, going belly-up as consumers hunker down by reducing spending?

On Tuesday, January 8, 2008, President Bush gave his State of the Union address to Congress, televised for all to see. In it, he stated:

Our first goal is clear: We must have an economy that grows fast enough to employ every man and woman who seeks a job. After recession, terrorist attacks, corporate scandals and stock market declines, our economy is recovering —yet it's not growing fast enough, or strongly enough. With unemployment rising, our nation needs more small businesses to open, more companies to invest and expand, more employers to put up the sign that says, "Help Wanted."

Some small business owners listening to the broadcast buried their heads in the sand, thinking a recession isn’t going to occur. Some mistakenly believe that the U.S. government will take care of them if there is a recession. For others, the cloud of impending gloom has already begun to cast its shadow.

Earlier this week it was reported that the U.S. economy is primed to slump into a three-quarter recession. What will you do? What action will you take to recession-proof your small business this year . . . or any year, for that matter?

What if there were a simple, effective solution to ensure your business productivity and growth, no matter what the economy does? Would you want to learn more? What if I told you there are ways to increase productivity no matter what the economic climate — not just by a little, but by 20 percent? Would you be interested?

Picture of piggy bankSeven Sure-fire Ways to Boost Productivity
    1. Be known for delivering great products and services. Now, more than ever, this oft repeated maxim is true. Your products and services are a reflection of you, are the frontline calling card for your business, and are the number one way to make your customers trip all over themselves referring others to you.

    2. Stand out by offering an astonishing guarantee, one so amazing that others in your industry would balk at offering it. Delivering on your astonishing guarantee distinguishes you and gets your business noticed.

    3. Add value, not price. Continuously adding value to your products and services makes you look rich and attractive to your customers and prospects. Adding price without value makes you look cheap.

    4. Cultivate business with customers who have similar beliefs and interests. This eliminates having to work with jerks.

    5. Connect to give; don’t connect to get. Cultivate mutually beneficial win-win relationships with emphasis on the “give” part. Ask not what your customer can do for you, but what you can do for your customer. Then deliver.

    6. Command time and space this year and create what
      you see for yourself,
      not what someone else sees for you. Meet your own sales goals, provide your own growth incentives, and keep abreast of the markets so you can remain on the cutting edge, rather than waiting for someone else to do these things for you. 

    7. Forget about last year. Whether you did well or not, forget about it. Create a new voice. In the words of T. S. Eliot, “Last year’s words belong to last year’s language, and next year’s words await another voice.”

What makes these seven steps so special? How will they recession-proof your business? These seven steps focus exclusively on strengthening your business from the inside, at its core. They are not dependent upon outside sources or resources to function or sustain them. They focus on actions you can easily and effectively take now. No long-term planning is required to implement them. They are things that everyone — from solopreneur to company of 20 — can do right now.

Do yourself a favor. Don’t stand idly by with a wait-and-see mindset. Recession-proof your business to ensure increased productivity and growth this year. Take these seven steps now.

Make 2008 your best year ever. You’ll be glad you did!

Book Update

Picture of book coverDiscovering Your Inner Samurai
The Entrepreneurial Woman’s Journey to Business Success

****Virtual Book Tour ****

We're on tour! Come along and check out the stops on my Virtual Book Tour Schedule 

Call to Action: It takes a village to publicize a book, especially for new authors. If you have already read my book, it would be great if you would head on over to and leave a book review for me. In return, I'll send you a free gift!  

Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success is now available from WME Books, and directly from me, if you would like a signed copy.

This is the perfect book to zoom zoom your business success!

An Inner Samurai Story

Wondering what in the heck an Inner Samurai is?

Marlene Trevisan is a Health and Wealth Coach at Launch Your Life. Recently, she became better acquainted with her Inner Samurai. This is her story:

I am a committed giver. An organization called Opportunity International seemed like the perfect fit for me. They help women in developing countries become entrepreneurs. I wanted to be a global partner, which is someone who gives the organization $5,000 to get personally involved.

Every time I sat down to write out the check, though, I got a “no” from my Inner Samurai. I thought, “OK, what am I supposed to do with this money?” 

My sister needed money at the moment. So, I asked my Inner Samurai if I was supposed to give the money to her. The answer was no. I asked again and got the message, “I already told you NO.” It was almost the end of the year. When was my Inner Samurai going to tell me what to do with the money?

Then I got an email from a real estate tycoon. He invited me to fly with him to Haiti to see a self-sustaining community he’d built through his Foundation. He was asking anyone who wanted to go to provide the funds to build a home for a Haitian family. I emailed back to ask how much it would cost, already knowing what the answer would be. His reply came a few hours later: $5,000.

I spent a summer in Haiti while I was in college. I guess I could be going there again soon - quite unexpectedly and for a wonderful reason - thanks to my Inner Samurai.

Wondering about how to access your Inner Samurai knowing?  

Call to Action: Do you have a story to share about your Inner Samurai? We’d love to consider it for possible publication in this e-Zine and possible inclusion in the forthcoming collection of Inner Samurai Stories. If you enjoyed the new Inner Samurai Story spot above, consider sending your own story to Susan.

Alkamae Blog Highlights

The Alkamae blog, is a blog created for women on the journey from Accidental Pren-herô to entrepreneurial woman. For women building successful businesses from the inside out, from the place of their inner knowing, their Inner Samurai.

Interview with Accidental Pren-her” - Listen to this month's pod cast of Stories of the Unexpected. Our featured guest is Dana Weekley. Learn about her interesting entrepreneurial journey from accountant to artist to founder of Nine Tomatoes.

Eckhart Tolle Knows His Inner Samurai” - Check out this great quote.

Virtual Book Tour” - Ever wondered what in the heck a virtual book tour is?

If you'd like to receive e-mail notification whenever I add a post to my blog, enter your e-mail address into the upper left corner of the blog. After you click on the confirmation e-mail from Feedblitz, you'll be all set! 

Come. Embrace your Inner Samurai and add your voice. 

Ask The Accidental Pren-her

Q: What do you think about the concept of over-delivering and under-promising in today’s business climate? 

A: In the past, this maxim has been sage and effective advice. However, in 2008 it might be time for a change.

In 2008, under-promising might not be the best way to secure business and please your client. A better approach might be to make a meaningful, realistic promise of delivery and then work very hard to over-deliver on that promise. With the current economic and political insecurity, under-promising on a deliverable (thinking you will look great later by over-delivering), might not grant you an opportunity to deliver on it at all.

Tip: Be confident. Be clear. Step to the plate and do what you say. If something major gets in the way of your delivery, communicate that as soon as you know, along with your plan to set things right. Then, over-deliver beyond your client’s expectation.

Dr. Susan L. Reid is a Small Business Start-up Coach & Consultant. She has helped hundreds of women take the fear out of starting up their own businesses. She is also the author of Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success. To get your burning business question answered, e-mail Susan.

Picture of Susan L. Reid

That’s all for this issue, folks.
Happy launching!

Susan's Signature

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success.

Link to our new booklet: 62 Ways to Boost Your Business Success. It’s especially valuable for entrepreneurial woman wanting to grow and expand their business. This booklet offers immediately usable, bite-size networking insights from professionals in various fields throughout the United States. These surefire tools and techniques really work for them. Find out how they can work for you, too, no matter where you are in the world or in your business development.

One Page Business Plan for successful small business start ups.

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LAUNCH YOU! ISSN# 1935-0473
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Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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