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Volumn 2, Issue 4

Picture of LaunchYou! logoLAUNCH YOU!
ISSN# 1935-0473
February 16, 2008

Susan L. Reid, Publisher & Founder
Small Business Start-up Coach & Consultant
Author of Discovering Your Inner Samurai:
The Entrepreneurial Woman’s Journey to Business Success

Mary Ellen Whitaker, Editor

An online newsletter for the entrepreneurial woman transforming her life and making a difference in the world.

In This Issue

Today’s Topic: Midlife Entrepreneurship

  • Business Quote by Carl Jung, Psychologist
  • Featured Article: Is Midlife Entrepreneurship for You?
  • Discovering Your Inner Samurai Book Update
  • An Inner Samurai Story from Kristen Redlien
  • Alkamae Blog Highlights
  • Q & A: “I recently heard you on an interview telling listeners to ‘stop with all the positive affirmations.’ That seems to fly in the face of the current Law of Attraction trend. Could you explain, please?”

Note From Susan

Picture of Susan L Reid

Greetings, fellow entrepreneurs!

How old are you?

Do you consider yourself in the middle part of your life? Are you in your 40s or 50s? If so, then you are a mid-lifer. Which means you probably have 40 or 50 years of life to live, after already having lived 40 or 50.

We’ll start off this e-Zine with one of my favorite midlife quotations by Carl Jung, “Mid-life is a time to listen deeply to your heart.” This sets the stage for our featured article, “Is Midlife Entrepreneurship for You?” where we explore the benefits of becoming or continuing to be a midlife entrepreneur. We finish things off with a great question by one of our readers about why positive affirmations don’t work.

In between, read the really touching Inner Samurai story of teacher turned writer, Kristen Redlien. Then listen to successful Accidental Pren-her Carol McClelland’s latest business success, Green Career Central. After that, round out your reading pleasure by checking out our blog highlights and see where we’ll be stopping next on our Virtual Book Tour.


Business Quote Of The Week

Mid-life is a time to listen deeply to your heart.

~ Carl Jung, Psychologist

Click here for more business start up quotations.

Featured Article

Is Midlife Entrepreneurship for You?

Do you think that entrepreneurship is just for the young?

Woman entrepreneur

That anyone past 50 is simply too old to start up a business? That midlife is the time when you should be thinking about retiring and preparing to live on less? If you do and if you are, then midlife entrepreneurship isn’t for you.

However, if you are someone who . . .

  • likes to call the shots and live life on your own terms
  • has a strong desire for autonomy and independence,
  • is a self-motivated starter,
  • knows how to evaluate and take calculated risks,
  • is highly self-motivated,

. . . then midlife entrepreneurship could be right for you.

I come from a long line of entrepreneurs. My grandfather owned his own business and worked as an electrician up until the day he died. He was 98. My father owned his own private practice and worked as an expert psychological witness up until three months before his passing. I, too, am an entrepreneur. And, like my father and grandfather before me, I enjoy my work, find meaning and value in what I do, and am passionate about making a difference in the world.

What about you? Could midlife entrepreneurship be right for you?

The Changing Face of Retirement

Retirement, and how we view it, has changed dramatically since the beginning of the 20th century. Before pension plans became standard offerings to U.S. workers during World War II, most people continued working until their death, relying on personal savings and family support to sustain them. While 65 is considered the normal retirement age in the U.S., many of today’s midlife entrepreneurs eschew that age, preferring instead to remain actively involved in their businesses well into their 80s. With Baby Boomers comprising nearly half the country’s self-employed workers (7.4 million), entrepreneurship among seniors is growing (so say reports from AARP and the U.S. Department of Labor). People turning 50 today still have lots of life ahead of them, and each year more than four million men and women join their ranks.

PIggy BankSo, what is retirement, then? Is it the time when you stop work completely or is it the time when you retire from one job and begin another? Does it start at a certain age or depend on the number of years you have served in a specific capacity? Is it based on your physical condition or your personal choice?

10 Reasons for Becoming a Midlife Entrepreneur

1. You’re healthy with many years ahead of you.

2. You want to stay involved and engaged.

3. You enjoy generating extra income.

4. You get to build a business around something you enjoy and are passionate about.

5. You have a full Rolodex and 20-30 years of experience to back you.

6. You want the independence and flexibility that comes from working for yourself.

7. You have confidence and experience, and know what you’re good at.

8. You may already have a pool of money saved to help finance your business.

9. You can do business from home, using the Internet as your storefront.

10. As an entrepreneur, you aren’t discriminated against because of your age.

Women considering retirementSo what does retirement mean to entrepreneurial men or women who have successfully woven passion into what they do as small business owners? Do they plan on retiring when they reach the age of 65? Do they even want to?

If you are happily turning your passion into profit, it's hard to think about stopping. Oh, sure, you could use some time away, an extended vacation, even a more relaxed pace. But do you actually want to retire and cease what you’re doing? Or would you rather stay involved, continuing to contribute, and enjoying life fully?

These days retirement is what you make it. At present, the Baby Boomer generation is redefining retirement, shunning the conventional traditions of stopping, ceasing, and leaving in favor of staying involved, continuing to contribute, and following their passion.

Like so many of them, you, too, might find that there are some very compelling reasons to either become or continue being an entrepreneur, well past midlife.

Book Update

Picture of book coverDiscovering Your Inner Samurai
The Entrepreneurial Woman’s Journey to Business Success

****Virtual Book Tour ****

We're on tour! Come along and check out the stops on my Virtual Book Tour Schedule

Call to Action: It takes a village to publicize a book, especially for new authors. If you have already read my book, it would be great if you would head on over to and leave a book review for me. In return, I'll send you a free gift!

Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success is now available from WME Books, and directly from me, if you would like a signed copy.

This is the perfect book for your business success!

An Inner Samurai Story from Kristine Redlien

Kristine is an Accidental Pren-her, writer, and blogger. Formerly from Virginia, she now blogs about her new city and state, Stamford, CT. at Stamford Talk. Here is her Inner Samurai story:

In my sixth year of teaching music, I sang a concert and strained my voice. It never fully recovered. I taught with a microphone for three years, but after numerous doctors, procedures, and voice therapy, it still hurt to talk. Worn out, I took a leave of absence.

Unable to sing or teach, I thought I’d make the best of a bad situation and try freelance writing, something I’d always wanted to do.

I had my first article published within months. Then, much to my surprise, I immediately hit a dry spell. I wondered what happened. I was losing hope, scared and depressed about my future. I didn’t know what to do. Then, one day, I decided to get myself out of the house and out of my funk. A friend of mine was playing in a cricket match, so I thought I would go and watch. Not knowing where the game was being played, I looked online for information.

Astonished because I couldn’t find any website in Stamford that listed citywide events, my frustration grew. So did my desire to write. At long last, I had a focus, purpose, and writing outlet. I would provide an online place where people could come for information, event listings, and other cool happenings. With that, my blogging career was born and my writing block gone.

Losing my voice was devastating. I couldn’t sing, couldn’t go out to restaurants with friends, couldn’t read to my nephews, and couldn’t call to someone in the next room. Every aspect of my life suffered. But this tragedy forced me to go inward, to get in touch with who I am and what I really wanted to do. Thanks to that traumatic event, I’m doing what I always wanted to do and being what I’ve always wanted to be . . . a writer.

Call to Action: Do you have a story to share about your Inner Samurai? We’d love to consider it for possible publication in this e-Zine and possible inclusion in the forthcoming collection of Inner Samurai Stories. If you enjoyed the new Inner Samurai Story spot above, consider sending your own story to Susan.

Alkamae Blog Highlights

The Alkamae blog, is a blog created for women on the journey from Accidental Pren-her™ to entrepreneurial woman. For women building successful businesses from the inside out, from the place of their inner knowing, their Inner Samurai.

Interview with Accidental Pren-her Carol McClelland” - Prior to becoming a successful small business owner, Carol was a Human Resource Research Analyst for a large insurance company. Now, she is launching her latest company, Green Career Central, onto the world stage. Listen to her impressive 16-year journey from solo-preneur to founder and managing editor of Green Career Central.

Post-Super Tuesday Gata” - If you've been following the Presidential campaign then you've heard a lot of talk about change. How we need this to change and that to change. How change is good and it's time for change. Yet, change is nothing without what renowned Zen master Thich Naht Hahn calls, mindfulness. Lasting change is only possible with mindfulness. Without it, change is nothing more than an event.

The Marriage of Music and Business” - This post on whole brain thinking received many interesting and stimulating comments. Do read the comments!

If you'd like to receive e-mail notification whenever I add a post to my blog, enter your e-mail address into the upper left corner of the blog. After you click on the confirmation e-mail from Feedblitz, you'll be all set!

Come. Embrace your Inner Samurai and add your voice.

Ask The Accidental Pren-her

Q: “I recently heard you on an interview telling listeners to ‘stop with all the positive affirmations.’ That seems to fly in the face of the current Law of Attraction trend. Could you explain, please? ”

A: Indeed, telling people to stop saying positive affirmations does fly in the face of popular dictum. Yet, I have no evidence that supports the premise that saying positive affirmations works.

Positive affirmations are like the chocolate chips in chocolate chip cookies. Suppose I asked you what made your chocolate chip cookies taste so good, and you responded, “It all has to do with the certain kind of chocolate chips I use in my recipe.” Well, I would run right out and purchase said chocolate chips, wanting to achieve the same results.

As anyone knows, though, chocolate chips are but one ingredient in any chocolate chip cookie recipe. If I had not taken the time to quiz you about the other details of the recipe (Do you use butter or margarine or a combination of both? Do you sift your flour or not? Do you use parchment paper or non-stick cooking sheets? Do you roll them into balls or drop from a spoon?), then I would not have all the information needed to duplicate your success.

That’s what people are doing with affirmations. They think if they just say affirmations that what they want will come true. It doesn’t work that way, though. It takes more than just positive thoughts and affirmations to create business success. Affirmations are only one ingredient.

Starting up a business is a lot of work. There are some very practical, left-brain things that need to be in place for success to be achieved. Vision statements, business plans, niche identification, and marketing strategies are part-n-parcel of a successful business.

Tip: If all you are doing is thinking positive thoughts and affirmations, your business won’t get off the ground. You can say and think all you want, but, in order to create a successful business, you need to take success-aligned action.

Dr. Susan L. Reid is a Small Business Start-up Coach & Consultant. She has helped hundreds of women take the fear out of starting up their own businesses. She is also the author of Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success.

To get your burning business question answered, e-mail Susan.

Picture of Susan L. Reid

That’s all for this issue, folks.
Happy launching!

Susan's Signature

Susan L. Reid, DMA

P.s. I'd love to hear from you, and read every email personally. Send your inquiries and thoughts to me.

“Hot Links” to Our Most Frequented and Requested Sites:

Small Business Start-Up Coaching for entrepreneurial women ready to transform their lives and position their business for success.

One Page Business Plan for those who want to complete their business plan in as little as three weeks without all the stress and frustration associated with traditional business plans.

Link to our books, calendars, cards, home office products, and fun gifts. Who has time to search all over our website for all the above? Today’s entrepreneurial woman doesn’t, that’s for sure. Here’s the one-stop-shopping link to do all that for you.

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LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007-2008 by Susan L. Reid, DMA. All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

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Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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