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Coaches – Create Your 3-tier Funnel for Active Leveraged IncomeSusan L. Reid
What's your plan to increase your revenue this year?
Is it to get more clients, write a book, or increase your prices?
Well, I'm here to tell you, that if your plan doesn’t include active leveraged revenue, you might as well forget it.
What exactly is leveraged revenue?
There are two types of leveraged income: leveraged and active leveraged.
Workshops, conferences, and teleseminars are excellent examples of active leveraged income opportunities where you deliver at a one time event, to a large group of people, for a large return on initial investment. Home-study courses are another example where you put together a product package (one time event) and sell it to many, either through affiliates, back of the table sales at speaking engagements, or on your website.
The process is simple: First, figure out what service you can productize that people will buy over and over again, then create a way to deliver this product to a large group of people.
How-to Create a 3-tier Funnel for Active Leveraged Income
First, outline your high-end product or service. This is the one that folks probably won't buy now, although they will be ready to purchase in 2-3 years, after they get to know you and have tried out your other products and services. Don't go into too much detail planning it all out. Just outline it. From an energetic standpoint, writing down and seeing what this product or service looks like will begin attracting it to you.
Then develop your first and second tier products or services to flow into your third tier service. Create content that can be leveraged from the low- to the high-end of your offerings. Make everything flow together, so that you create one product to use multiple time.
What's your plan to increase your revenue this year? After reading this article, I bet it includes actively leveraging your productized services to get the most buck for your time.
Follow the directions on how to create a 3-tier funnel for active leveraged income and not only will you increase your revenue this year, you'll save yourself time and money, too.Copyright © 2009 by Susan L. Reid
Copyright ©2009 by Susan L. Reid, DMA
Intuitive small business start-up expert Dr. Susan L. Reid is the award-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success, and business coach and consultant for entrepreneurial women starting up home-based business for the very first time.
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