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How to Get Referrals When Starting up Your BusinessSusan L Reid
Referrals are one of the very best ways to grow your business.
Asking for a referral is the tricky part. How do you ask? Whom do you ask? Especially when you're just starting up your business.
It's not easy getting referrals when you're just starting out. That's because most people asking for referrals fail to keep these two things in mind:
First, think about this from the perspective of the people thinking about referring clients to you. They are all asking the same question: "Why on earth should I give you a referral?" Sure, they can see that it's important to you and your business if they refer someone to you. "But why," they ask themselves," "is it important to me?" If you can answer that question from their viewpoint, you will give them a reason to be happy about referring someone to you.
Second, people who refer a friend or client to you have a lot to lose. If you do an excellent job, that’s great. If not, it colors how the referrer is viewed. As a result, they could even lose their client's business.
So you need to think carefully before asking for a referral. Here are some ideas you may find helpful.
Seven New Business Referral Ideas
When asking someone for a referral, keep in mind that you are asking for someone to trust you. Trust you with their precious clients. Trust you to not make a fool out of them for recommending someone to you.
Therefore, think carefully before asking for a referral, and make sure you have something to offer that will be of benefit to the referrer.
Copyright © 2009 by Susan L. Reid
Copyright ©2009 by Susan L. Reid, DMA
Intuitive small business start-up expert Dr. Susan L. Reid is the award-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success, and business coach and consultant for entrepreneurial women starting up home-based business for the very first time.
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