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To Lay Off or Not to Lay Off? That Isn't the Question.

Susan L Reid
American Express OPEN Forum
Mar 09, 2009

Open ForumYesterday, I was sitting at the kitchen table sharing a cup of Chai with my friend Terry who is a small business owner. Since I'm a small business start-up consultant, she came over to ask my advice about what her accountant had just said to her. Terry had been told to put into place a "survival plan" for her business.

She knows that this is the advice many small business owners are getting right now. But, she wanted to know, is it the right advice? Is there better advice to consider?

Before you make any business "survival plans", consider these ten ideas to stabilize your business that will enhance, not hobble, your future success.

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Susan L. Reid, DMA
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