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Inner Samurai Business Sales for the Professional Businesswoman

Susan L Reid


I can already hear you groaning.

But before you dismiss this article as something you're sure you don't want to read, consider this: Sales is the most important job in every business. And there has yet to be any successful business that has survived with zero sales.

"Yeah, but, I don't like to sell," you may say. Fair enough. I don't like selling either, but I do like making sales.

What if I were to tell you that I have a way to help turn your assumption, "I canít do sales" into the excited affirmation,"I can sell!"

Do I have your attention now?

You are Not a Sales Professional

Red X

The first thing you need to understand is that you are not and probably never will be a sales professional. What you are is, first and foremost, a business professional.

True sales professionals are trained to sell. You are not.

They know the difference between a "take-away" and a "tie-down." They are trained to overcome objections, deal with a70% rejection rate, and close a deal as if itís an art form. Are you?

Of course you arenít! As a professional businesswoman,that's not your job. Nor should it ever be.

Slimy Sales People are Not Sales Professionals

Red X

Hereís the second thing you need to realize. Sales people who pretend to be your best friend, chumming up to you by giving you free tickets to the game and schmoozing you with false flattery to get you to buy something are not true sales professionals.

They are desperate people willing to say and do anything because they have neither the skill nor the training to make an "honest"sale.

These are the sales people who give sales a bad reputation. And you may be relieved to hear that their approach is about as far away as you can get from the Inner Samurai Business approach to sales.

Inner Samurai Business


The Inner Samurai Business approach to sales has nothing to do with selling and everything to do with connecting and creating a buying relationship.

The Inner Samurai Business approach is not for the true sales professional. It's for the business professional like you who wants to get her product or service into the hands of those who appreciate its value and see how it will make their work a whole lot easier and their lives a whole lot sweeter!

Five Keys to Inner Samurai Business Sales

1. Treat your clients with respect, dignity, interest, and care.

This is the best approach to keep from looking like a slick sales person out to make a buck. Treat your customers as you would like to be treated, When you do so, you energetically attract, from an inner place, the clients who are aligned with developing a buying relationship with you.

2. Forget about rejection.

It's not about you. It's about whether your product or service is aligned with what your customer wants. Remember, for the Inner Samurai Business professional, selling and sales is first and foremost an inner job. Forget about rejection and focus on connection.

3. Shine your light.

Your job is to make sure your product or service stands out above the rest. You can't just hope that your clients will see the value of your product or service. You have to make it glaringly obvious. You have to shine your light brightly to help them find their way to you.

4. You have to believe.

You have to believe strongly in yourself. You have to believe solidly in your product or service. And, most important, you have to believe in your place of inner knowing that the perfect customers are out there already in alignment with what you are offering. Because, if you don't, the money simply won't flow to you.

5. Take the stress out of sales.

You are a professional businesswoman showing, demonstrating, and presenting your product or service. Money will flow to you not because youíre good at selling, but because you are aligned with the right customers. Focus on connecting with them and creating buying relationships.

As a business professional, you know sales are important to the success of your business. However, you can't have an aversion to sales and expect to sell anything. Therefore, you must learn to approach sales in a new way. You must be perceived, first, as a professional businesswoman and, second, as someone who has a product or service to sell.

Green CheckmarkApproaching sales from the Inner Samurai Business perspective means that you will be looking for alignments, creating connections, and forming buying relationships with your customers. After all, the best sales person is the one who takes immense pleasure in the customerís satisfaction.

Who better to do that than you?

Copyright © 2009 by Susan L. Reid

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEBSITE? You can, as long as you include this blurb with it:

Copyright ©2009 by Susan L. Reid, DMA

Intuitive small business start-up expert Dr. Susan L. Reid is the award-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success, and business coach and consultant for entrepreneurial women starting up home-based business for the very first time.

If you are feeling both excited and overwhelmed at the prospect of starting a business and havenít a clue where to begin, help is a click away. Get your free PDF copy of ďDoing What You Love: Multiple Streams of PassionĒ at

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