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Begin Your Economic Recovery. Lower Your Prices Now!

Susan L Reid
American Express OPEN Forum
Nov 18, 2009

Open ForumWhat?

Is she nuts?

For those of you who have been reading the articles I've written during our current economic recession, you indeed may be wondering if I've lost my marbles. After all, throughout the recession, I've been telling you not to lower prices on your products and services.

Why the change in tune?

Because, during a recession, it's better to keep your prices consistent rather than lower them and appear as if you are chasing the buck. However, during a recovery (which we are now in), you do want to lower your prices as money starts flowing and people ease into spending again. As consumer confidence grows, so should your business. And what better way to attract new customers than by offering them a smoking economic recovery deal by lowering your prices temporarily?

Today, we stand on the threshold of economic recovery. According to the September 16th issue of The Wall Street Journal, "Federal Reserve Chairman Ben Bernanke said Tuesday that the recession was 'very likely over,' as consumers showed some of the first tangible signs of spending again." As small business owners, it's now time to move out from under the cloud of fear and stand beside the banner of recovery.

Find out how to lower your prices with dignity and strength in: Begin Your Economic Recovery. Lower Your Prices.

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