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Stay Within 2 Degrees of Separation When Starting a Business

Susan L Reid
American Express OPEN Forum
Mar 10, 2011

Doug and Teresa always fantasized about someday running a small breakfast café. When asked which of them liked to cook, they replied that neither liked to cook and neither understood much about the food industry.

 

So what do you think will happen to their dream?

 

Sadly for Doug and Teresa, their dream of starting a business will remain just that—a dream.

 

Why? Because the gap between where they are now and what they need to learn to start a business is more than two degrees of separation.

 

Read Stay Within 2 Degrees of Separation When Starting a Business to find out how to identify a good business match for you.