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5 Steps To Determine Your Unique Selling Point

Susan L Reid
American Express OPEN Forum
Apr 20, 2011

American Express Open ForumIf you're like most new business start-ups, you don't want to waste money on expensive marketing campaigns. What you do want is a unique selling position. And quick

One of my clients is struggling to find her unique selling point. She wants to get her business up and running quickly, but she hasn't found that aspect that differentiates it from other similar businesses. She needs to determine her unique selling point (USP), and isn't sure how to go about it.


Stop getting lost in the crowd. Here are the steps my client took to determine her unique selling point. Read about the 5 Steps To Determine Your Unique Selling Point.


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Susan L. Reid, DMA
Intuitive Small Business Solutions
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