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How to Be Highly Successful The Steve Jobs Way

Susan L Reid

Earlier this month the passing of Apple's innovator and leader, Steve

Jobs, shocked entrepreneurs and consumers alike.

It wasn't that we couldn't see that something was seriously wrong with Jobs' health. Rather, we were in denial, refusing to accept that one of the greatest business innovators and leaders of our time could die at the young age of 56.

Steve Jobs

Steve's brilliance, passion, and energy were the source of countless innovations that will continue to enrich all of our lives for years to come. He embodied long-term business success and was a master at it.

Here are the top seven habits Steve Jobs exemplified that will make any entrepreneur successful:

1.    Be persistent.

Jobs started Apple with a high school friend in a Silicon Valley garage in 1976. He was forced out a decade later. He persisted, however, by returning in 1997 to rescue the company. From that time forward, Apple grew into the most valuable technology company in the world.

2.    Keep on keeping on.

Jobs rolled out one sensational product after another, even in the face of the recent recession and his own failing health.

Just Do It Anyway"In October 2001, with the ruins of the World Trade Center still smoldering and the Internet financial bubble burst, Apple introduced the iPod. In January 2010, in the depths of the great recession, the very month when unemployment reached 10% for the 1st time in a generation, Apple introduced the iPad," Andy Crouch wrote in The Wall Street Journal.

3.    Seek to change lives.

He helped change computers from a geeky hobbyist's obsession to a necessity of modern life at work and home. In the process he upended not just personal computing but also the cell phone and music industries. When it comes to transformation in American industry, he had few rivals.

4.    Become ubiquitous.

Perhaps most influentially, in 2001 Jobs launched the iPod that offered over "1,000 songs in your pocket." Over the next 10 years, the device’s thumb-dial control seemed to become more ubiquitous than the wristwatch.

5.    Build frenzy.

Under Jobs, Apple cloaked itself in secrecy to build frenzied anticipation for each of its new products.

Plus, Jobs himself had a wizardly sense of what his customers wanted. Even where demand didn't exist, he leveraged a cultish following.

6.    Create a need.

In 2007 came the touch-screen iPhone, joined a year later by Apple's App Store. Here developers could sell iPhone "apps" that made the phone a device not just for making calls but also for managing money, editing photos, playing games, and social networking.

Jobs introduced the iPad in 2010. The tablet-sized, all-touch computer took off even though market analysts said no one really needed one.

7.    Be true to yourself.

Jobs spectacularly succeeded by following his own "inner voice, heart and intuition."
If Not Now When
In his celebrated Stanford commencement address, he said, “Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice, heart and intuition. They somehow already know what you truly want to become.”

Steve Jobs may be gone, yet his genius and vision live on in countless other innovators. Like him, they seek to change lives. Are you one of them?

Whether you’re offering a new product to the market or improving on other people's concepts, applying these seven highly successful qualities exemplified by Steve Jobs will help you put a "dint in the universe," as Jobs was fond of saying, and get you well on your way to business success.

Copyright © 2011 by Susan L. Reid

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Copyright ©2011 by Susan L. Reid, DMA

Dr. Susan L. Reid is a Small Business Expert and Business Catalyst for spiritually conscious women starting up businesses. She is the award-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success.

If you're interested in finding out more about what steps you can take to ensure your lasting business success, then get instant access to your own free copy of Turn Your Business Dreams Into Reality Toolkit at

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