Back to main category

5 Old-school Rules You Can Break When Starting Up

Susan L Reid
American Express OPEN Forum
Jan 05, 2012

Pick up any book on how to start up an online small business, and you'll find a recommended list of things you need to do.
Business plan—check.
Website—check.
Become incorporated, clarify your niche and test your market—check, check, check.

For generations, new entrepreneurs starting up businesses have followed the same rules. So you probably think you have to follow all those same rules yourself.

Think again!

This, I know, is going to fly in the face of all you've ever been told. Discover the five old-school rules that can be broken when starting up a business by reading, 5 Old-school Rules You Can Break When Starting Up.