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Volume 1, Issue 5

Picture of Dragon of Alkamae  LAUNCH YOU! 
  ISSN# 1935-0473
  Volume 1, Issue 5
  March 1, 2007

  By Susan L. Reid MS, DMA 
Small Business Start Up Coach & Online Accidental Prenher™

An online newsletter about how to start up and successfully launching small businesses for entrepreneurial women who are ready to transform their lives and make a difference in the world, turn their passion into a profit, and bring in a six figure income.

In This Issue

  • Business Quote from Eckhart Tolle
  • How To Move Past the Fears of Starting up Your Own Business
  • Announcing:  Alkamae blog!
  • Q & A:  How can I make it all work?     

This e-Zine is intended to be read in 10 minutes or less with many of the articles offering links to further information. To ensure we continue to capture the most important issues regarding the successful start up and launch of small businesses, we are keen for our readers to interact with us and let us know what’s on their mind.  Speak up and be heard at:

To subscribe to this e-Zine click here.

To read our blog go to:

Note From Susan

Greetings, Fellow Entrepreneurs!

March 1st marks the beginning of spring for me.  It’s that time of the year, even with snow on the ground as we have here in the Shenandoah Valley of Virginia, when I start getting excited about what will be popping up in my yard.  How many of the new daffodils that I planted last fall will make their glorious entrance this spring?  When will the Korean Lilac begin budding?  How soon can I sow my patio garden with lettuce seeds?  These are but some of the delicious things I look forward to in spring. 

So, too, spring is a great time to get excited about starting up and launching a successful small business.  Growth and renewing energy is in the air filling us with eagerness and hope for what is to come.  Longer days and more sunlight invigorates us toward greater vitality and activity, making this the perfect time to start up your business. 

Take a look at our feature article to help you move past any hidden barriers and blocks you may have to getting started.  Then, read the quote by Eckhart Tolle to inspire your action.  And don’t forget to look at our new Alkamae blog to stir your creativity. 

Business Quote Of The Week

Do not be concerned with the fruit of your action--just give attention to the action itself.  The fruit will come of its own accord.   

—Eckhart Tolle

For more business start up quotes go to:

Featured Article

How to Move Past the Fears of
Starting up Your Own Business

What’s holding you back from staring up your small business?

Is it lack of venture capital, fear of failure, or the uncertainty of it all?  Maybe this is your first time starting up a business and the lack of knowledge is paralyzing your forward movement.  On the other hand, perhaps you’re not sure you can devote the necessary time and attention required to start up a new business. 

Whatever the reason, you can bet that there is a fear-based belief running in the background that needs to be addressed. 

The kind of fear-based belief I’m talking about is one that prevents you from doing what you want to do and sabotages you from having what you want to have.  Often unconscious, these fear-based beliefs fall under three general categories:

  • Belief in lack
  • Belief in not being good enough
  • Fear of the unknown
Belief in lack is the belief that there simply is not enough.  There isn’t enough time, money, and energy.  Inherent in this way of thinking is the belief that someone or something other than you is in control. 

The three main fears that arise from this belief system are:

  1. Fear of not enough money
    Either to start a business or to see a profit from the business you start.
  2. Fear of not enough time
    Either to devote to starting up a business or to running it.
  3. Fear of lack of security
    Either of not having a regular, steady income, or of not having financial resources for the future. 
Belief in not being good enough comes in a variety of disguises:  low self worth, arrogance, lack of confidence, poor self-esteem, and manipulation.  Inherent in this way of thinking is the belief that someone or something is better than you. 

The three main fears that arise from this belief system are: 

  1. Fear of disapproval and rejection
    Usually coming from someone close to you whose opinion you value.
  2. Fear of failure
    Usually coming from someone with the expectation that if you don’t succeed immediately, you are a failure.
  3. Fear of success
    Usually coming from an inner voice that says that there is something wrong with being happy, going after what you want, and making lots of money. 
Fear of the great unknown is fear of anything that we don’t think we have control over or that is out of our comfort zone.  Inherent in this way of thinking is the belief that someone or something has power over you.

The three main fears that arise from this belief system are:

  1. Fear of playing it large
    Either of being the center of attention or of becoming a role model for others.
  2. Fear of discovery
    Either of what you don’t know or what you do know.
  3. Fear of commitment
    Either of starting up a small business, or setting and sticking to goals that will ensure your success.
Taking Inspiration from Others

Taking inspiration from others is one of the best ways to move past your fears.  There are millions of examples of people who have started up businesses despite being afraid.  History books are filled with thousands of individuals who have overcome great personal and professional challenges in order to succeed.  Rarely does a day go by when we aren’t inspired by someone who has persevered regardless of the odds to recover from a debilitating illness, sail around the world, unite with a loved one, or start up a business.   Here’s what a few of them have said:

  • Vincent Van Gogh, Dutch painter of the 19th century who pioneered expressionism and was fraught with his own personal and professional fears, said, “Great things are not done by impulse, but by a series of small things brought together.” 
  • Wayne Dyer, internationally renowned author and speaker in the field of self-development, despite growing up in orphanages and foster homes, says, “The more you see yourself as what you'd like to become, and act as if what you want is already there, the more you'll activate those dormant forces that will collaborate to transform your dream into your reality.”
  • Vietnamese Buddhist monkThich Nhat Hahn, now living in exile, tells us, “Awareness in the present is your point of power.  The only place that you can do anything about anything.”
  • Spiritual teacher Eckhart Tolle, who was once homeless, advises us, “Do not be concerned with the fruit of your action – just give attention to the action itself.  The fruit will come of its own accord.” 
  • Business tycoon and American success story Donald Trump, who once faced bankruptcy, explains how he started out:  “When I started out in business, I spent a great deal of time researching every detail that might be pertinent to the deal I was interested in making. I still do the same today.” 
  • High school drop out and now personal and business success guru Brian Tracy says, “I found that every single successful person I've ever spoken to has had a turning point.  The turning point was when they made a clear, specific, unequivocal decision that they were not going to live like this anymore; they were going to achieve success.”
  • 13th century mystic poet Rumi, whose bereavement over the murder of a close friend caused his spiritual transformation, wrote, “The garden of the world has no limits, except in your mind.
  • Napoleon Hill, famous for his book Think and Grow Rich, who was born into poverty in a two-room cabin and whose mother died when he was 10 years-old tells us to “create a definite plan for carrying out your desire and begin at once, whether you are ready or not, to put this plan into action.”

Keep in mind that success isn’t the absence of fear. 
Success is the courage of conviction that propels us beyond fear.   

Upcoming Events

Alkamae Blog!

Created with the Accidental Pren-her™ in mind, this blog is about sharing the process of turning entrepreneurial women into successful small business owners.  It’s a great place to come and build community while embracing your inner Samurai. 

Each week, I will be posting four different segments with the entrepreneurial woman in mind.  They are:
  • Monday--interviews and stories about Accidental Pren-hers
  • Tuesday--alchemic wisdom from the inner Samurai
  • Wednesday--reflections on the pren-her life
  • Thursday--a book review from the inner Samurai bookshelf and pren-her reading room

You can find our new blog, at: 

Come, share your story of how you became a pren-her!

Ask The Accidental Prenher™

Q:  This question came in from my friend and colleague, Linda J. Franklin, Personal and Business Coach, Creating Balance and Personal Fulfillment through Coaching, Franklin Resource Solutions, Inc., out of Edmond, OK. 

Linda asked the question, “How can I make it all work?” I fielded that question right back to her.  Linda’s reply was so wonderful that I decided to share it with you.

A:  I remember that when I began my business, my constant fearful cry was, “How can I make it all work?” After all, I was going solo for the first time in my life, and setting up my business seemed so overwhelming. I wondered, “Where do I start?  Do I incorporate or LLC?  What’s the best way to market myself?”  I knew I wanted to be a coach, though finding my niche took some time.

I now understand, that during the start up process, I was dealing with a lot of questions about who I was and insecurities about what I had to offer.  It took a long time for me to get focused. It would have taken me much longer if I hadn’t been working with a wonderful business coach. 

Therefore, when I first begin working with my clients, I stress that I am many things to them: a confidante, a sounding board, a business coach, and a cheerleader. With me on their team, they now have someone to confide in, someone to vent with, someone to advise them on practicalities, and someone to lift them up when they need a boost. Having so much varied support helps them get past the fear behind that common question, “How can I make it all work?”

Disclaimer:  I am neither an attorney nor accountant and am not qualified to give you financial or legal advice.  If you are starting up a business, it is important for you to contact qualified law and tax experts and seek their advice.

Do you have a burning “how to” question about starting up or launching your small business?  Email me at, and I’ll answer it either in upcoming LAUNCH YOU! e-Zines or in my new Alkamae blog at:

Picture of Susan L. Reid

That’s all for this issue, folks.

Until next time, happy launching!

Susan's Signature

Susan L. Reid, MS, DMA
Small Business Start Up Coach & Online Accidental Prenher™

At Alkamae we specialize, not generalize, by launching successful small businesses one woman at a time.

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success:

Link to our Ready To Launch Power Pack Combo that includes our free e-book Are You Ready To Jump The Corporate Ship?  Here’s How To Know!  This free e-book and accompanying audio will lead you, step-by-step, through the process of deciding whether you are ready to jump the corporate ship and embark on the magnificent journey that will lead you to set-sail on your very own entrepreneurial ship.

Recommended reading for successful small business start ups:

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LAUNCH YOU! ISSN# 1935-0473
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Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

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Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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