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Volume 1, Issue 7

Picture of Dragon of Alkamae  LAUNCH YOU! 
  ISSN# 1935-0473
  Volume 1, Issue 7
  April 1, 2007

  By Susan L. Reid MS, DMA 
Small Business Start Up Coach & Online Accidental Prenher™

An online newsletter about how to start up and successfully launching small businesses for entrepreneurial women who are ready to transform their lives and make a difference in the world, turn their passion into a profit, and bring in a six figure income.

In This Issue

  • Business Quote from Ambrose Hollingworth Redmoon
  • Courage: The Anti Drug for Small Business Start Ups
  • Accidental Pren-her™ Blog Highlights
  • Q & A:  What’s a niche?

This e-Zine is intended to be read in 10 minutes or less, with many of the articles offering links to further information. To ensure we continue to capture the most important issues regarding the successful start up and launch of small businesses, we are keen for our readers to interact with us and let us know what’s on their minds.  Speak up and be heard at:

To subscribe to this e-Zine click here.

To read our blog go to:

Note From Susan

Greetings, Fellow Entrepreneurs!

Today marks the first day of April!

Many practical jokes happen on this day, and many people look forward to April Fool’s Day with great zeal and zest.  I have a friend who recently said, “This was my father’s favorite holiday!  He waited all year, cooking up plans and schemes to play tricks on my sisters and me.  He loved this day!”

Tricksters have been around, seemingly, forever.  In many cultures, (Greek, Norse, Native American, and Slovakian, to name a few), the trickster and the culture’s hero were one in the same.  The trickster archetype is someone who breaks the rules, thinks outside the box, and comes up with unusual ways of doing things.  Tricksters can be cunning, foolish, or both.  They are often very funny.  However, the ultimate role of the trickster is to help someone see beyond themselves or their situation to something greater, something more. 

This week’s main article is about the motive behind the method of trickster:  courage.  Trickster has courage in spades!  How else would trickster be able to do what trickster does without it?  Courage: The Anti Drug for Small Business Start Ups will show you the importance and value of reaching beyond fear to something greater, inspiring you to be courageous.

After reading this interesting article, look at some of the blog posts I’ve added for your reading pleasure.  Click through on the ones you like, then leave a comment behind and let me know what you think.

Happy reading!

Business Quote Of The Week

Courage is not the absence of fear, but rather the judgment that something else is more important than fear.   

—Ambrose Hollingworth Redmoon

For more business start up quotes go to:

Featured Article

Courage: The Anti Drug for Small Business Start Ups

Perhaps you have heard of Ambrose Hollingworth Redmoon.  No?  Well, I am sure you will remember him as soon as I tell you he was the one who penned the popular quote, “Courage is not the absence of fear, but rather the judgment that something else is more important than fear.”  Does that ring a bell?  I didn’t know who Ambrose Redmoon was either until I did some research on him.  What I discovered was that “Courage is not the absence of fear, but rather the judgment that something else is more important than fear,” is only the first line of a much larger quote that he ‘wrote’ from the paraplegic confines of a wheelchair. 

Born in 1933 in Painesville, Ohio, as James Neil Hollingworth, Ambrose was a beatnik, hippie, and former manager of legendary rock band Quicksilver Messenger Service.  At the age of 33, he was in a near-fatal car accident that left him confined to a wheelchair, dependent on the care of others.  With his former life gone, he turned to writing.  Though he struggled to get his writings published and was little known beyond a relatively small circle of mystic followers, Redmoon kept writing until he passed away in 1996.  Five years before his death, though, he wrote an article for the fall issue of Gnosis:  A Journal of the Western Inner Traditions.  In it, he gives the entire quote:

Courage is not the absence of fear, but rather the judgment that something else is more important than one's fear. The timid presume it is lack of fear that allows the brave to act when the timid do not. But to take action when one is not afraid is easy. To refrain when afraid is also easy. To take action regardless of fear is brave.

We all know of times when, in the midst of abject fear, courageous acts are done.  We’ve all read the stories of a mother whose son is trapped underneath an overturned tractor.  Desperate and focused only on saving her son’s life, she lifts the heavy farm tractor with one hand while rescuing her son with the other.  Urban myth, maybe.  However, you and I both know what fear feels like.  We know how debilitating it is, how it can stop us in our tracks, and how it can make us run away.  The courage the mother had—the kind of courage I am talking about—had to do with making the decision that something else was more important then her fear.  Then, it was just a matter of taking action--moving in the direction of what she wanted beyond the reach of fear.  It’s not about ignoring the fear.  It’s about choosing something greater. 

What Is It That You Need To Be Courageous About? 

Perhaps it is about the ending of a relationship, the beginning of a new career path, or dealing with a particularly challenging family situation.  Maybe it’s about something more soulful, such as finding peace amidst the tempestuous storms of life, getting right with God, or laying down a grudge you’ve held against another. 

In my case, my single act of courage began the fall of 1997 when I consciously made a decision that--more than anything else--I wanted to be happy.  At that time, I was living in South Dakota working as an assistant professor of music doing a little bit of everything:  directing choirs, teaching theory classes, teaching music appreciation, and even giving jazz piano lessons.  This was my first full-time academic position after receiving my doctorate, and I was so excited to actually land a position that I was willing and eager to teach anything and everything related to music.  Though I was excited to be have my position, deep down inside, I wasn’t happy. 

Sure, I was successful.  I had a home, a car, a job, a relationship, and a steady income.  People liked me--thought highly of me even--and I had lots of good friends.  Still, when I was alone, my inner thoughts and feelings all came tumbling out.  Throughout my body, I felt a system-wide unrest.  So, I looked for things I could do to avoid feeling my unrest for too long.  When I did sit still long enough to feel it, I could hear what the voice inside my head was saying.  None of it was the contentment and peacefulness of a quiet mind I would later come to know. 

What’s The Voice inside Your Head Telling You? 

If you are a small business owner, that voice could be telling you all sorts of interesting things.  Perhaps it is screaming, “Get out now before you lose your shirt!”  Or, “You don’t know anything about running a business, who do you think you are starting one up?”  Deciding to become a small business owner takes courage.  Courage to move past the fear.  Courage to reach for something greater, beyond the reach of fear. 

What’s beyond the reach of fear?  The stuff that dreams are made of.  The burning desires, passionate excitements, and innovative ideas that will transform your life and make a difference in the world.  Knowing that, what are you waiting for? 

Be bold.  Act courageously.   


Accidental Pren-her™  Blog Highlights

You can find our new blog, at:

In the Accidental Pren-her™ blog, I write about the process of turning entrepreneurial women into successful small business owners.  It’s a great place to come and build community while embracing your inner Samurai. 

Each week, I will post four different segments with the entrepreneurial woman in mind.  They are:

  • Monday--interviews and stories about Accidental Pren-hers
  • Tuesday--alchemic wisdom from the inner Samurai
  • Wednesday--reflections on the pren-her life
  • Thursday--a book review from the inner Samurai bookshelf and pren-her reading room

Here are the articles I've added to the blog in the last couple of weeks. Just click through on the link to reach each post.

Why I Blog?  - how about you?

DeMarr Zimmerman's Tips for Success - interesting reading.

Going Through a Life Transition? - Sue Monk Kidd book recommendation.

Interview with Accidental Pren-her Moschel Kadokura - Learn about a cool new product that keeps kids on time and parents from nagging!

The Face of Entrepreneurship 2017 – Have a look at what's to come.

Mike Dooley's World Tour II - Check out what I learned when I attended his weekend seminar.

Adding Vroom Vroom to Your Visualizations - I have several clients having great success with this visualization technique.  Check it out!

If you'd like to receive email notification whenever I add a post to my blog, enter your email into the upper left hand corner of the blog. After you click on the confirmation email from Feedblitz, you'll be all set!

You can find our new blog, at: 

Weigh in.  Make a comment.  Let us know what you think!

Ask The Accidental Prenher™

Q:  One of our readers wrote, asking:  “What, exactly, is a niche?”

A:  Excellent question!

A niche (short for niche market, or niche group), is a focused, targeted group of people who are excited about and can’t wait to purchase your product or service.  

Discovering your niche market is key to your marketing success.  When you have identified your niche group, that means you have uncovered a distinct market where the current demand is not being met by supply.  This translates into your having a viable market that needs the products and services you are offering.  Yipee!!!

That's great news for you. When your small business focuses on a niche market not currently being addressed by mainstream providers, the probability for success is very high! 

The key to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not heavily infiltrated by anyone else. 

Disclaimer:  I am neither an attorney nor an accountant and am not qualified to give you financial or legal advice.  If you are starting up a business, it is important for you to contact qualified law and tax experts and seek their advice.

Do you have a burning “how to” question about starting up or launching your small business?  Email me at, and I’ll answer it either in upcoming LAUNCH YOU! e-Zines or in my new Alkamae blog at:

Picture of Susan L. Reid

That’s all for this issue, folks.

Until next time, happy launching!

Susan's Signature

Susan L. Reid, MS, DMA
Small Business Start Up Coach & Online Accidental Prenher™

At Alkamae we specialize, not generalize, by launching successful small businesses one woman at a time.

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success:

Link to our Ready to Launch Power Pack Combo that includes our free e-book Are You Ready to Jump the Corporate Ship?  Here’s How to Know!  This free e-book and accompanying audio will lead you, step-by-step, through the process of deciding whether you are ready to jump the corporate ship and embark on the magnificent journey that will lead you to set-sail on your very own entrepreneurial ship.

Recommended reading for successful small business start ups:

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Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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