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Volume 1, Issue 23

Picture of Alkamae dragon LAUNCH YOU! 
ISSN# 1935-0473
Volume 1, Issue 23
December 1, 2007

By Susan L. Reid, DMA 
Small Business Start Up Coach, Consultant & Accidental Pren-her™

Author: Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success

An online newsletter about how to start up and successfully launch small businesses for entrepreneurial women who are ready to transform their lives and make a difference in the world, turn their passion into a profit, and bring in a six figure income.

In This Issue

Today’s Topic:  Struggling with Success
  • Special Announcement: Discovering Your Inner Samurai book review
  • Business Quote by Wen Boley
  • "What’s Holding You Back from Your Business Success?”
  • Accidental Pren-her Blog Highlights
  • Q & A: “Sometimes life just happens. What do I say to my clients when things come up for me and I either can’t meet with them or can’t deliver on time?”
  • Click here to subscribe to this e-Zine.

Note From Susan

Picture of Susan L Reid

December always marks the beginning of the end for me. It’s the beginning of the holiday season and the end of the year. As such, December has become synonymous with two things: a celebration of gratitude for what has come to pass this year and an anticipation of gratitude for what I am aligning with and creating for the year to come.

What are you aligning with for the New Year? What are you ending, in gratitude and appreciation, this year? Don’t know? This week’s article, “What’s Holding You Back from Your Business Success?”, includes a short exercise to help you get clear on what you need to release this year to have the business success you want next year.

This week’s blog highlights will inspire you toward greater business success. These two posts, in particular, will be most beneficial: “Asking for Clarity about the Big Questions in Life” and “Shakira is in Touch with her Inner Samurai.” Then, in the Q & A section, read about how integrity with your word will energetically do wonders for your success.

And, of course, you are going to want to stop by my website and order one of my new books for the holiday–season! Now you can even order a signed copy! Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success is not just for women, by the way. As Jim Horan of One Page Business Plans says, it is a great book to give this holiday for “anyone who is looking for a nice balance of spirituality and business acumen without any dogma.” 

Finally, the first Monday of each month I interview Accidental Pren-hers for my podcast, Stories of the Unexpected. Stop by my blog and listen to this month’s Accidental Pren-her partners, Carol Satterlee and Lisa Morelli.

January’s Accidental Pren-her Show will feature Dana Weekley from

Happy Holidays!

Special Announcement

Picture of book coverDiscovering Your Inner Samurai
The Entrepreneurial Woman’s Journey to Business Success

****BOOK REVIEW by Yvonne DiVita of WME Books****

Dr. Susan Reid uncovers the truth to starting an entrepreneurial business by tapping into yourself, or as she calls it, your “Inner Samurai”, in her outstanding new book: Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success. “This book teaches women how to think like a successful entrepreneur and how to uncover the talents and skills needed to make them a winner at business success,” Reid says. More than an inspirational book, Discovering Your Inner Samurai takes women through the ups and downs of starting a new business and helps them traverse the inevitable stumbling blocks of inner doubt and lack of focus.

Reid uses her more than twenty years of experience working with people focused on making a difference in their lives and in the world, to create the tools that enable entrepreneurial women to be victorious in their endeavors. Through storytelling, and one-on-one discussions with clients, she explains what works and what doesn’t, and then goes on to demonstrate the how of what works. Reid teaches readers to have confidence in their knowledge and intuition to guide them along the path to success, using universal concepts of thinking positive and creating a business out of doing what you truly have a passion for.

“This book is bursting with the kind of inspiration entrepreneurs search for, day after day,” says Jordan Adler, a nationally recognized Network Marketing Entrepreneur.

“Engaging! Enlightening! Empowering!” states Carol Cleveland, a PhD at Transition Dynamics Enterprise and author of Your Dream Career for Dummies. “Susan’s delightful real life stories illustrate how just a slight shift in how you see yourself, your business, and your life can catapult you into a new level of success.”

Readers will learn new terms and tactics, such as “Inner Samurai” and waiting for the “yes” and “no” pulse, before moving forward. It’s a book about discovering that wisdom, understanding and intuition that all women carry deep within, at the center of their being. It will encourage and excite you, while at the same time keep you focused and grounded.

If you, too, are ready to discover your Inner Samurai, head on over to and purchase now.

If you’d like to read a chapter sample from the book before buying, you can.

If you’d like to listen to Wayne Kelly interview me about my book, do so.  

Business Quote Of The Week

If you aren't consciously creating your day . . . Your Fears, Your Unconscious Belief, and Other People will create it for you. ~ Wen Boley

Click here for more business start up quotations

Featured Article

What’s Holding You Back From Your Business Success?

Many business owners are struggling with their success and don’t know why. Are you one of them?

Picture of woman thinkingPerhaps you’ve analyzed the workings of your business with a fine-tooth comb. You’ve even hired a consultant to come in and poke around. You’ve tweaked here, nipped there, and still something’s not right. What could it be?

Well, have you checked your thoughts lately? Yes, thoughts. While many factors can contribute to a lack of business success, the one most often overlooked is what you are thinking about. Ignore your thoughts, and you will be dispensing with one of your most powerful business allies.

Why are thoughts so important? Because your thoughts influence your feelings. How you feel influences what actions you take. And the actions you take have a direct influence on the results you achieve. Here’s how to align your inner thoughts with your outer business success.

Step 1 - Identify What You Want

Below is a list of 20 words and phrases often used to describe a successful business.   Circle the three that most represent how you want your business to be:

  • Prosperous
  • Thriving
  • Successful
  • Inspirational
  • Booming
  • Solid
  • Doing Well
  • Exciting
  • Gratifying
  • Lucrative
  • Sustainable
  • Strong
  • Growing
  • Flourishing
  • Profitable
  • In the black
  • Cost Effective
  • Rewarding
  • Stimulating
  • Fun
Picture of pad of paper and pencilNext, copy the three you circled and add two more of your own.






Now, put feelings to your thoughts. Beside the five success words and phrases listed above, jot down the first one-word feeling that comes to you about that thought.

1. Example: Successful - Thrilled





Next to the feeling, rate on a 1-4 star scale, just how strong this feeling is for you.

1. Example: Successful - Thrilled - 4 stars





Now, write any clarifying comment about your thought and feeling.

1. Example: Successful - Thrilled - 4 stars - This is exactly how I want my    business to be.





Picture of fearful womanStep 2 - The “Yeah, but What If . . . “ Process

This is a very important step, so don’t skip it. It examines your business from the inside out by identifying any doubts, worries, anxieties, or fears that the voice inside your head is expressing.

The “Yeah, but what if…” process will help you silence the chatter of your mind so you can identify which thoughts are getting in the way of and undermining your business success. Best of all, this step will get your thoughts down on paper, making them tangible and releasable.

Of the five “clarifying comments” you wrote down (above), circle the one comment that most deeply resonates with you. Then, write next to it all the doubts, worries, anxieties, and fears that pop into your mind that begin with the words “yeah, but what if.”

Example: This is exactly how I want my business to be (clarifying comment). Yeah but, there is no way I’m going to have the kind of success I want. I don’t know what I’m doing and don’t have enough money. What if I don’t attract enough clients to make this work, run out of money, get sick, and don’t have enough time to put into my business?

Step 3 - The Release

Now it’s time to do a symbolic release of the thought that is keeping you from your business success. This one act may not entirely get rid of the thought. It will, however, alert your subconscious mind that you intend to release that thought and replace it with one that is more aligned with your business success. Have some fun with this release process!

Picture of blue smokeTake the piece of paper containing your clarifying comment and “yeah, but what if” worry, doubt, anxiety or fear and, with great enthusiasm and vigor, crumple it up and get rid of it. You can throw it away, burn it (safely), or shred it to pieces. While you’re doing this, say out loud: I release all doubts and fears that hold me apart from my business success. I am willing and ready to be successful now.

Finally, remove the thought from your sight by sweeping away the ashes, flushing the pieces, or emptying the wastebasket into an outside trash bin.

Congratulations! You’ve now gone through a very powerful process.

Quick and easy to do, this process will reveal which thoughts are keeping you apart from your business success. Then it will align your inner thoughts and feelings so that you can take the most inspired and productive outer actions.

Whenever you find yourself struggling in your business,
turn to these three steps to help you find out why.

Accidental Pren-her Blog Highlights

In the Accidental Pren-her blog, I write about the process of turning entrepreneurial women into successful small business owners.  It’s a great place to come and build community while embracing your inner Samurai. 

Each week, I will post four different segments with the entrepreneurial woman in mind.  They are:

  • Monday--interviews and stories about Accidental Pren-hers
  • Tuesday--alchemic wisdom from the inner Samurai
  • Wednesday--reflections on the pren-her life
  • Thursday--a book review from the inner Samurai bookshelf and pren-her reading room

Here's a sample of the posts I've added to the blog in the last couple of weeks. Just click the link.

“Interview with Accidental Pren-her” - Listen to this month's broadcast of Stories of the Unexpected. Our featured guest is Marlene Trevisan. Learn about Marlene's transition from the corporate world of CPA and CFP to the life of health and wealth coach with Isagenix. She has a brand new blog site called Launch Your Life where she posts health and wealth tips and ideas -- stop by and check it out! Take a listen to her interesting Accidental Pren-her story.

“Asking for Clarity about the Big Questions in Life” - As Accidental Pren-hers, we often find ourselves asking a lot of questions about who we are, where we are going, and how we are going to get there. Interested in a method to gain clarity? Click the above link.

“Shakira is in Touch with her Inner Samurai” - This 7-minute video interview with Shakira shows her as someone who has the courage to dream big and the conviction to follow through with actions in line with her dream.

“Social Networking in Plain English” - Social networking is an important consideration for all entrepreneurial women using the Internet as their primary way of doing business. Watch this less than 2-minute video to see how social networking could boost your business.

“What is an Accidental Pren-her?” - Click this link to find out.

Weigh in. Make a comment. Let us know what you think!

If you'd like to receive e-mail notification whenever I add a post to my blog, enter your e-mail address into the upper left corner of the blog. After you click on the confirmation e-mail from Feedblitz, you'll be all set!

Ask The Accidental Pren-her

Q: Sometimes life just happens. What do I say to my clients when things come up for me and I either can’t meet with them or can’t deliver on time?

A: That’s a great double-edged sword question. It seems as if, from our clients’ perspectives, it’s okay for them to cancel, be late, reschedule, or not come prepared to coaching sessions, yet it isn’t okay for us as coaches or consultants to do the same. Does it seem unfair? Maybe. As coaches and consultants, though, we show the way for our clients and customers. We set the bar. We demonstrate by example.

Cardinal rule: Don't make excuses! No matter what.

Don’t make excuses for not being on time, not delivering exactly what was promised, or not following up. Excuses tell the other person that you placed someone or something else above them in value and priority. While true, and perhaps necessary, it still doesn’t feel very good to your client or customer and reflects poorly on you.

An excuse such as, "I was planning to have that report to you by Friday, but something has come up that is preventing me from getting it to you on time," will dampen your relationship with your client, no matter what has come up. Once, a client will overlook. Twice, a client will begin to wonder about you. Three or more times and the client will begin to think you don’t have your act together.

To quote Benjamin Franklin, "He that is good for making excuses is seldom good for anything else."

Our clients expect consistently excellent performance from us. They expect us to be there for them. They expect us to keep our word and follow through. So the best way to handle being late is to apologize. No excuses. No explanations. Just apologize in a way that recognizes their perspective. An apology such as, “I’m sorry for not getting that report to you by Friday. I know you were expecting it and not getting it may have thrown things off for you,” is the best way to handle it when you don’t deliver on time.

Tip: Always strive to deliver on your commitments as promised and avoid relying on excuses to buy additional time. Work on planning your time better and always look at an excuse as something to be avoided, at all costs. 

Disclaimer: I am neither an attorney nor an accountant and am not qualified to give you financial or legal advice. If you are starting up a business, it is important for you to contact qualified law and tax experts and seek their advice.

Do you have a burning “how to” question about starting up or launching your small business?  E-mail me at, and I’ll answer it either in upcoming LAUNCH YOU! e-Zines or in our blog.

Picture of Susan L. Reid

That’s all for this issue, folks.

Until next time, happy launching!

Susan's Signature

Susan L. Reid, DMA
Small Business Start Up Coach, Consultant & Accidental Pren-her
Author of: Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success

At Alkamae we specialize in taking the fear out of starting-up and launching successful small businesses . . . so you can get on with the business of transforming lives and making a difference in the world.

p.s. Below are the “Hot Links” to our most frequented and requested sites:

Small Business Start Up Coaching for those who are ready to partner with a small business coach and position your new business for success.

Link to our new booklet: 62 Ways to Boost Your Business Success. It’s especially valuable for entrepreneurial woman wanting to grow and expand their business. This booklet offers immediately usable, bite-size networking insights from professionals in various fields throughout the United States. These surefire tools and techniques really work for them. Find out how they can work for you, too, no matter where you are in the world or in your business development.

One Page Business Plan for successful small business start ups.

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LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007 by Susan L. Reid, MS, DMA.  All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

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Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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