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Volumn 2, Issue 6

Picture of LaunchYou! logoLAUNCH YOU!
ISSN# 1935-0473
March 16, 2008

Susan L. Reid, Publisher & Founder
Small Business Start-up Coach & Consultant
Author of Discovering Your Inner Samurai:
The Entrepreneurial Woman’s Journey to Business Success

Mary Ellen Whitaker, Editor

The newsletter for today's entrepreneurial business woman

Today’s Topic: Green Business Plans

In This Issue

  • Note from Susan
  • Featured Article: What is a Nice Green Business Like You Doing Without a Plan?
  • Support for Your Journey

Note From Susan

Picture of Susan L Reid

Greetings, Fellow Entrepreneurs!

LAUNCH YOU! e-Zine is getting a facelift and moving house! As you can see, we’ve already begun the facelift process by changing our format. We’ve also found a new broadcast home and over the next six weeks will complete our move. We’ve chosen AWeber as our new home because of how easy it is going to be for us to broadcast our slick new html e-Zine. If you prefer getting “just the text, ma’am,” no worries. We will continue to send the e-Zine in text format as well. However, for those who like the look and feel of html, prepare to be wowed!

Over the next month, you will be receiving an invitation to move your e-Zine membership to our new home. All you’ll need to do is fill out your name and email address at the new location, and you’ll be all set!

For now, enjoy our new format. You’ll recognize the familiar Notes from Susan and AnnouncementFeatured Article. Inner Samurai Stories and Business Quotations have moved to our freshly updated blog.

The biggest change beginning with this issue is our brand new heading, Support for Your Journey. Under this heading you will find some old favorites, as well as new additions. Look here for announcements of upcoming events, the Accidental Pren-her™ Show podcast interviews, recent blog posts, and reader Q & As. Here is where you will now find links to products and services that will support you along your journey.

Today, though, continue with me on our journey toward business success with the writing of your business plan. I know, I know . . . most people would rather have a root canal than write a business plan. However, read the Featured Article, What is a Green Business Like You Doing Without a Plan?, first, then tell me if your mind has changed. Better yet, call me!

Happy reading!

Susan's Signature

Featured Article

What Is a Nice Green Business Like You
Doing Without a Plan?

Are you the owner of a green business?

Or are you are thinking of starting one? If so, then there’s something you know you need. You know how important it is to your business success. Unfortunately, you’ve also already heard how complex, time consuming, boring, and, quite frankly, not very green it is.

What am I talking about? A business plan.

What Is a Business Plan, and Why Do I Need One?

Business planIn brief, a business plan is a working document that strategically guides your business. Within each business plan are your operational and financial objectives and the plans and strategies that show how your objectives will be realized. While business plans are invaluable for obtaining financial support and backing, this should not be your main reason for creating one.

The most important reason to do a business plan is to clarify your thinking about your business. Whether you are just starting up as a one-person operation or already own a company with hundreds of employees, you need to be clear about where you are taking your business, what you are focusing on, and how you plan to get there.

A good business plan defines your business, identifies your goals, and serves as the compass for your business. A good business plan helps you allocate resources properly, enables you to make sound business decisions, and represents your best thinking about the future success of your business.

“Yeah, but it’s hard to know where the green economy is going, so what’s the point of writing one?” you begin. “I don’t really need one now. I’ll get around to doing a business plan once I see if my green idea is actually going to fly,” you rationalize. “Besides, they’re so darn complicated and expensive!”

It’s true. Business plans can be a pain in the butt to create. Most people would rather have a root canal than write a business plan. That is, until now.

The One Page Business Plan®

The One Page Business plan is the easiest, quickest, least stressful way I know to write a business plan. I've been using the One Page system for over two years with my clients and have heard nothing but high praise for and satisfaction with this jewel of a tool. Prior to that, I guided my clients through the tedious process of writing a traditional business plan, and it was like pulling teeth.

One Page Business PlanThen I discovered One Page Business Plans created by Jim Horan. This five-step process comes with interactive courseware and can be completed in just three weeks. It’s perfect for non-profits, small businesses, and large companies. Gone are the months of agonizing meetings, thousands of dollars in consultation fees, and reams of paper wasted producing documents, spreadsheets, and flowcharts.

Here, in the One Page Business Plan, is everything you need to collect your green business thoughts and put them into a concise, relevant plan — a plan that connects your passion to definable, achievable outcomes. And it’s perfect for the green community because it’s eco-friendly, time considerate, and success oriented.

A One Page Business Plan will help you to:

  • Describe the vision for your business in one compelling sentence.

  • Define your perfect clients and what you do for them in eight words or less!

  • Develop a set of simple strategies that will guide the development of your business over the next 3 to 5 years.

  • Define and prioritize your business, dividing projects into bite-sized chunks.

  • Green Business PlanDefine success so that it is measurable and graphable.

So, what’s a nice green company like you doing without a business plan? The One Page Business Plan is cost effective, time saving, and beneficial to your company. What excuse could you possibly have to avoid writing one? Whether you are a new or established small business owner, committing your ideas to paper is one of the quintessential ingredients to ensure your future business success.

Copyright © 2008 Susan L. Reid, DMA

Support for Your Journey


We're here to support you on your journey to business success.

If there is something you’d like to see offered that is not listed below, please let me know. If you have a business question that you’d like my perspective on, email me.

I’d love to hear from you, and I read every email personally.

Send your inquiries and thoughts to me.

Upcoming Events

CelebrationApril 4th, I turn 50. Yes, 50! I can hardly believe it myself.

In my utter excitement and joy about turning 50 (some would say I’m delusional), I have put together a great birthday bash and blowout over at my fresh new blog.

All month long, there will be free downloads, special gifts, discounts on my new book, and drawings to win prizes. Mark your calendars! On April 1st the celebration begins.

Come, and tell all your friends!

Accidental Pren-her™ Show Interviews

Lauren SullivanToday's special guest is Lauren Sullivan.

In 2000, after a harrowing experience dealing with her ex-husband's crystal meth addiction, a SWAT team intervention, and the ending of her corporate life working as a marketing executive in Silicon Valley, Lauren was suffering from extreme burnout.

Today, Lauren is an author, life coach, and retreat facilitator. She is a successful small business owner and founder of Inspired Life Design and Life Choice Retreats of Santa Barbara. Her new book, Give Wings to Your Dreams: Reawaken Your Joy and Passion for Life, offers inspiration and tools for women standing at the precipice of change who want to take charge of their lives.

Listen to Lauren’s inspiring journey from Accidental Pren-her to successful small business owner at the Accidental Pren.

Discovering Your Inner Samurai BlogDiscovering Your Inner Samurai Blog

My, Aren’t You Ambitious” – What are your thoughts on ambition? A recent article in The New York Times reported that ambition in women is still thought of as a “bad” thing. What do you think?

The Heroine’s Journey, Stage Three” – Last month, we began exploring the Heroine's Journey as it relates to today's Accidental Pren-her. And we've been using Joseph Campbell's own research into the Hero's Journey as our model, adapting it specifically to a woman's journey as she travels from Accidental Pren-her to entrepreneurial women. Read about the third stage: return.

I’m a Twitter, You’re a Twitter, Wouldn’t You Like to be a Twitter, too?” – What the heck’s a Twitter? The folks over at Common Craft have put together this easy-to-understand, 2.5 minute video that explains it well.

If you'd like to receive e-mail notification whenever I add a post to my blog, enter your e-mail address into the upper left corner of the blog. After you click on the confirmation e-mail from Feedblitz, you'll be all set!

Come. Embrace your Inner Samurai and add your voice.

Reader Q & A

Questions?Q: “I’ve just recently joined a BNI in my area and found out that I have to make regular presentations. Is it really necessary to keep giving the same people my business card each time I present?”

A: A cardinal rule of presentations is to make it easy for people to contact you.

This means, at a minimum, making sure every person in the room has your contact information in writing each time you present. The information can be on your business card, on individual handout sheets, at the beginning and end of Power Point presentations. In fact, your name, business name, email address, and phone number should be on every piece of literature, presentation, card, report, disk, and brochure you produce. If possible, add a very brief description of what products or services you provide to trigger the recipient’s memory of who you are.

Tip: Make a list of ten ways you can get something of value into the hands of prospects (e.g., speech, white paper, article, referral, research report, business suggestion) and make sure you have a way to include your contact info on each one. Some are harder than others. For example, when you send a copy of that interesting newspaper article to a client, did you remember to (subtly) include your name on a cover note or attach your business card?

Have questions? Want answers? Send your questions to me.

Learn More About Our Services

Lotus FlowerSmall Business Start-Up Coaching for entrepreneurial women ready to transform their lives and position their business for success.

One Page Business Plan for those who want to complete their business plan in as little as three weeks without all the stress and frustration associated with traditional business plans.

Link to our books, calendars, cards, home office products, and fun gifts. WHO has time to search all over our website for all the above? Today’s entrepreneurial woman doesn’t; that’s for sure. Here’s the one-stop-shopping link to do all that for you.

About Alkamae and Susan L. Reid

Alkamae websiteThe entrepreneurial woman begins imagining her future the moment she starts thinking about striking out on her own and starting her own business. She thinks about what the business will become, the lives she will touch, the people she will help, the flexibility she will have, and the money she will make. She imagines building a business around her value system, her passion, and what’s important to her. She envisions a business that fits beautifully into her life. In short, she dreams about building a business from the inside out.

Unfortunately, no one hands her a manual explaining how to build a business from the inside out. That is, until now.

Alkamae™ is the place where entrepreneurial women come to transform their lives and make a difference in the world by starting up successful small businesses. Specializing in intuitive small business solutions, Alkamae offers strategic consulting including One Page Business Plans, niche clarity programs, and attraction-based marketing tools.

Susan L. Reid, DMA, is the founder and owner of Alkamae. As the author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Guide to Business Success, Susan has helped hundreds of women create a vision for themselves that connects their passion to sustainable profit and combines their inner wisdom with savvy business skills.

Would you like support on your journey to business success? Interested in finding out more?

Your journey begins here!

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LAUNCH YOU! ISSN# 1935-0473
Copyright ©2007-2008 by Susan L. Reid, DMA. All Rights Reserved.
Alkamae | PO Box 246 | Penn Laird, VA 22846 USA | (540) 289-7206 ET

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Susan L. Reid, DMA
Intuitive Small Business Solutions
P.O. Box 246
Penn Laird, VA 22846
(540) 289-7206
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