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Business Secret: Why Saying Positive Affirmations Can be a Business Liability

Susan L. Reid

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Ever wonder what's wrong with the touchy-feely advice that's so popular now-a-days telling people to stay positive, say affirmations, and just think good thoughts?

Ever wonder why people aren't seeing much success?

Answer: Because they are using positive affirmations incorrectly.

Three Guidelines for Using Positive Affirmations Correctly

1. Stop looking for the one thing that will make the difference.

Positive affirmations are like the chocolate chips in a delicious chocolate chip cookie. If I asked you what made your chocolate chips cookies taste so good and you said, "Ghirardelli semi-sweet chocolate chips are the key," I would say, “ah-ha” and run right out and purchase those specific chips thinking they would be what I needed to make a delicious chocolate chip cookie.

Positive Affirmations

This is one of the things people are doing wrong with affirmations. They are looking for the one thing that will make the difference to their business success. And by doing so, they focus on the one to the exclusion of the all.

2. Don’t be so far out with your affirmations.

The mind does not value what it hasn’t invested in. Said another way, the mind does not invest in what it does not know. One of the common mistakes of saying positive affirmations is intending them too far ahead of your current business situation. Repeating, “I own a million-dollar business" isn't likely to create that business for you when you are barely making a profit. The difference between what the mind currently sees and the intended affirmation is just too great.

JardinInstead, focus your intentions no farther than your mind registers as attainable. Next, align your actions with the fulfillment of your vision and add positive affirmations in support of that direction. Then, your mind will register that as attainable and invest in it as known.

3. Be on the look out for hidden hope.

Hope is just a nice way of saying that you’re not sure something is going to happen, but you sure wish is would. Affirmations that hold the energy of hope are really negative affirmations in disguise. Hope is not the same as knowing, without a doubt, that what you intend is going to happen. Fervently repeating affirmations that hold the energy of hidden hope will not help bring what you intend any closer, any sooner.

There isn’t much margin for hope when planning a business formula for success. Running a business takes a lot of thoughtful, consideration. It involves some very concrete, left-brain thinking. It also requires the ability to envision the kind of success you want for your business. That’s where positive affirmations can come in. Done correctly, positive affirmations can be a valuable ingredient for your business success.

By following the guidelines, you’ll soon be on you way to using affirmations correctly and turning them from a business liability into a business asset.

Copyright © 2008 by Susan L. Reid

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Copyright ©2008 by Susan L. Reid, DMA

Dr. Susan L. Reid is a business coach and consultant for entrepreneurial women starting up businesses, and is the award-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success. If you are ready to take the first steps in owning your business, then get instant access to your own free PDF copy of “Doing What You Love: Multiple Streams of Passion” at 

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