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What Olympic Moms are Teaching Mom EntrepreneursSusan L Reid
One of the best things about the Olympics is that it draws a large female viewership.
Fifty percent of the people watching the Olympics this year are women. No doubt, women are getting far more out of the Games than just the fun of watching a sporting event.
Because of this, advertisers are marketing directly to women by spotlighting female special interest groups. One such group is mom Olympic athletes.
While the exact number of “mommy” athletes at the Games is unknown, the U.S. team has 286 women competing this year. Of that group, 20 are moms.
As a small business coach and consultant to entrepreneurial women starting up businesses worldwide, I work with many mom entrepreneurs. The biggest challenges I face with these women include helping them:
Mom Olympic athletes provide inspiration to mom entrepreneurs by exemplifying three important messages:
1. You don't have to give up your aspirations to be a mother.
China's Xian Dongmei was the first mother to capture a gold medal at the Olympics (in judo). Melanie Roach of the U.S., a 119-pound weightlifter, finished sixth in her event. She is the mother of three, and one of her children is autistic. Japanese judo icon Ryoko Tani has won medals at five different Olympics, her most recent time as a mother.
2. Ambition is not a dirty word.
These women athletes are teaching us that it is perfectly all right to be ambitious, determined, and impressive on a grand-scale—to take what you do onto the world stage and compete with others to be your personal best.
3. Don't put an age limit on your dreams.
The oldest male athlete competing in the Beijing Olympics is sixty-seven-year-old Hiroshi Hoketsu, a dressage rider for the Japanese equestrian team. Fifty-six-year-old Libby Callahan is the oldest female. A retired Washington D.C. police officer, she finished 25th in the 25-meter pistol.
What do Hiroshi, Libby, and Dara have to say to mom entrepreneurs? Don't put any limits on yourself. Dreams are ageless.
So, next time you think you have to put off your dreams because you have children, think of the "mommy" athletes of the 2008 Olympics. See yourself as they see themselves. Remember to honor your aspirations, put yourself and your ideas out into the world, and accept no limits.
Follow your dreams, and don’t give up until you’re the best mom entrepreneur you can be.
Copyright © 2008 by Susan L. Reid
Copyright ©2008 by Susan L. Reid, DMA
Dr. Susan L. Reid is a business coach and consultant for entrepreneurial women starting up businesses, and is the award-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success. If you are ready to take the first steps in owning your business, then get instant access to your own free PDF copy of “Doing What You Love: Multiple Streams of Passion” at http://www.SuccessfulSmallBizOwners.com
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