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Five Keys to Sales When You Hate to Sell

Susan L Reid
American Express OPEN Forum
Nov 04, 2009

Open ForumSales.

I can already hear you groaning.

But before you dismiss this article as something you're sure you don't want to read, consider this: Sales is the most important job in every business. And there has yet to be any successful business that has survived with zero sales.

"Yeah, but, I don't like to sell," you may say. Fair enough. I don't like selling either, but I do like making sales.

What if I were to tell you that I have a way to help turn your assumption, "I can't do sales" into the excited affirmation, "I can sell!"

Do I have your attention now?

Read about the five keys to making a sale for a non-sales professional in Five Keys to Sales When You Hate to Sell.

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