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Women Business Owners: Start Your Engines!

Susan L Reid
American Express OPEN Forum
Feb 28, 2011

Putting together a promotion plan is the start of something big. It means planning a well-thought-out sequence of events leading to a desired outcome for your business, product or service.


When done right, a promotion plan helps you focus on your market, streamline your advertising activities, and ensure that you portray a consistent, high quality image in the business world.


But when done wrong, a promotion plan will drain you of human and financial resources.


If a promotion plan can do so much, why aren’t more women-owned businesses taking the time to write one?


Read, Women Business Owners: Start Your Engines! to find out why and what you can do to get your promotion plan up and running.

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