Top 5 Things You Should Know About Print-On-Demand

By Yvonne DiVita
of Master Book Builders

If you're thinking about publishing your book but overwhelmed by all the options? Print-on-Demand (POD) might be your perfect solution. Here are the top 5 things you absolutely need to know:
1. POD Is Self-Publishing, Not Magic
POD is the 21st-century version of self-publishing. The author—not the publisher—is in control. That means you make the decisions, keep the rights, and steer your publishing journey. But remember—with great power comes great responsibility.

2. “On Demand” Means Exactly That
Books are only printed when someone buys them. If a company tries to make you buy hundreds or thousands of copies upfront, that’s a vanity press—not true POD. Stick with reputable POD providers who print as orders come in.

3. Many POD Publishers Are Just Printer
Here’s the deal: some POD companies simply print your files. Everything else--cover design, page layout, editing, proofreading, paper choices, back cover copy, testimonials, and the index—is your job. 

Pro Tip: Invest in a professional book designer for your cover and layout—it’s worth every penny.

4. Don’t Expect to See Your Book in Barnes & Noble
Most physical bookstores don’t stock POD books because they’re non-returnable. However, if you have a relationship with a local store manager, you might persuade them to carry a few copies. The good news? 

Tip: Your POD book can still be listed online through Barnes & Noble and other retailers.
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5. POD Is the Way to Go Today
Here’s the truth: Readers don’t buy books because of the publisher’s name. They buy because of a compelling cover, great content, and sometimes the author’s reputation. POD gives you the flexibility and tools to make that happen without waiting for traditional gatekeepers.

Other important tips:

• Remember, with POD you’re buying books—not services. Choose wisely.
  
  
• Before you publish, ask yourself: What do I want this book to accomplish for me? Is it for building a platform? Gaining credibility? Generating income?
  
  
• Bestsellers are made, not born. Be ready to promote your book and get it in front of readers.
  
  
• You might need a fulfillment service for handling orders and shipping. Check out www.efulfillmentservice.com as a solid option.
  
  

Recommended POD Companies (Reputable Options)

• Lulu.com
• Xlibris.com
• Booklocker.com
• AuthorHouse.com
• Travers.com
• LightningSource.com 
• Booksearch.com (linked to Amazon and overseas distribution)

 

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