1. Digital First (Primary Format Today)
For authors and speakers, the press release packet almost always lives digitally.
Best practice:

• A clean, well-labeled digital folder
• Shared via link (not attachments unless requested)

Inside the folder:

• Press_Release.pdf
• Media_One_Sheet.pdf
• Author_Bio_Short-Long.pdf
• Sample_Excerpt.pdf
• Interview_Questions.pdf
• Headshots_Hi-Res
• Book_Cover_Images
• Speaking_Sheet.pdf

Platform options:

• Google Drive (most common)
• Dropbox
• A dedicated /media page on your website

2. Physical Folder (When Printed)
If sending a physical packet (conferences, TV studios, book festivals, select media):
Use:

• A simple, professional presentation folder
• Heavyweight cardstock
• No flashy designs

Color:

• Brand color 

Folder style:

• Two-pocket folder
• No prongs (cleaner for media)
• Business card slot on the right pocket

Branding:

• Front: Logo or book title only
• Inside: Minimal or none

Think: elegant, confident, not promotional.

3. What Media Actually Prefer
Most journalists and podcast producers want:

• A single PDF they can scan in under 2 minutes
• Plus a link to download assets if needed

So your smartest setup is:

• One Master Press Packet PDF
• One Asset Folder Link

Rule of Thumb For:

• Email outreach: link to folder
• Podcast bookings: 1–2 PDFs and link
• In-person events: presentation folder
• Website: dedicated media page

A press release packet is more than a single announcement—it’s your professional first impression, all in one place. Whether you’re an author, speaker, or thought leader, this packet tells media outlets, podcast hosts, event planners, and partners exactly who you are, what you offer, and why you matter right now. When done well, it makes saying “yes” to you easy.

Below is a clear breakdown of what goes into a strong press release packet and how each piece works together to position you as credible, relevant, and media-ready. 

1. Press Release (the star of the packet)
Your press release should cover:

• Your book announcement and launch
• A compelling hook
• Why it matters now
• A brief author quote
• Book availability and purchase links
• Contact info
  
  

2. Author Bio (short and long)
Include two versions:

• 50–75 words: For podcast intros, sidebars, and interviews
• 150–300 words: For journalists, reviewers, and event planners
  
  

3. Professional Author Photo(s)
Include:

• 1 horizontal
• 1 vertical
• High-res (300 dpi)
• Web-res

Having both color and black-and-white options is a bonus.

4. Book Summary / Media One-Sheet
This is a polished, one-page look at your book that includes:

• Book summary
• Podcast-host-friendly book summary
• 30-second media blurb
• Target audience
• Key selling points (takeaways)
• 3–5 takeaway messages
• ISBN, page count, publication date
• Retail price
• Cover image
  
  

5. Book Cover Images
Include:

• High-res
• Web size
• 3D mock-ups if available
  
  

6. Author Contact Information
Make it impossible for the media to not reach you:

• Email
• Website
• Social links
• Phone (optional)
  
  

7. Interview Topics and Sample Questions
This is where you shine.
List:

• 5–7 strong topics you speak on
• 5–10 sample questions journalists or hosts can ask
  
  

8. Notable Achievements / Credibility Markers
Anything that strengthens your authority:

• Awards
• Certifications
• Professional experience
• Media appearances
• Testimonials (1–3 short ones)
• Social proof
  
  

9. Press Clippings (if you have them)
Include:

• Past interviews
• Article mentions
• Reviews
• Podcast appearances

If you’re new, this section can be added later.
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10. Optional Extras
Depending on your goals, you can also include:

• Sample excerpt (1–3 pages)
• Speaking sheet
• Event topics and workshop descriptions
• Brand story or personal statement
• Book trailer link
• Link to downloadable assets folder (Google Drive or Dropbox)