​What Goes into a Press Release Packet

A press release packet is more than a single announcement—it’s your professional first impression, all in one place. Whether you’re an author, speaker, or thought leader, this packet tells media outlets, podcast hosts, event planners, and partners exactly who you are, what you offer, and why you matter right now. When done well, it makes saying “yes” to you easy.

Below is a clear breakdown of what goes into a strong press release packet and how each piece works together to position you as credible, relevant, and media-ready. 

1. Press Release (the star of the packet)
Your press release should cover:

• Your book announcement and launch
• A compelling hook
• Why it matters now
• A brief author quote
• Book availability and purchase links
• Contact info
  
  

2. Author Bio (short and long)
Include two versions:

• 50–75 words: For podcast intros, sidebars, and interviews
• 150–300 words: For journalists, reviewers, and event planners
  
  

3. Professional Author Photo(s)
Include:

• 1 horizontal
• 1 vertical
• High-res (300 dpi)
• Web-res

Having both color and black-and-white options is a bonus.

4. Book Summary / Media One-Sheet
This is a polished, one-page look at your book that includes:

• Book summary
• Podcast-host-friendly book summary
• 30-second media blurb
• Target audience
• Key selling points (takeaways)
• 3–5 takeaway messages
• ISBN, page count, publication date
• Retail price
• Cover image
  
  

5. Book Cover Images
Include:

• High-res
• Web size
• 3D mock-ups if available
  
  

6. Author Contact Information
Make it impossible for the media to not reach you:

• Email
• Website
• Social links
• Phone (optional)
  
  

7. Interview Topics and Sample Questions
This is where you shine.
List:

• 5–7 strong topics you speak on
• 5–10 sample questions journalists or hosts can ask
  
  

8. Notable Achievements / Credibility Markers
Anything that strengthens your authority:

• Awards
• Certifications
• Professional experience
• Media appearances
• Testimonials (1–3 short ones)
• Social proof
  
  

9. Press Clippings (if you have them)
Include:

• Past interviews
• Article mentions
• Reviews
• Podcast appearances

If you’re new, this section can be added later.
​
10. Optional Extras
Depending on your goals, you can also include:

• Sample excerpt (1–3 pages)
• Speaking sheet
• Event topics and workshop descriptions
• Brand story or personal statement
• Book trailer link
• Link to downloadable assets folder (Google Drive or Dropbox)