What Kind of Folder Does a Press Release Packet Goes In?

1. Digital First (Primary Format Today)
For authors and speakers, the press release packet almost always lives digitally.
Best practice:

• A clean, well-labeled digital folder
• Shared via link (not attachments unless requested)

Inside the folder:

• Press_Release.pdf
• Media_One_Sheet.pdf
• Author_Bio_Short-Long.pdf
• Sample_Excerpt.pdf
• Interview_Questions.pdf
• Headshots_Hi-Res
• Book_Cover_Images
• Speaking_Sheet.pdf

Platform options:

• Google Drive (most common)
• Dropbox
• A dedicated /media page on your website

2. Physical Folder (When Printed)
If sending a physical packet (conferences, TV studios, book festivals, select media):
Use:

• A simple, professional presentation folder
• Heavyweight cardstock
• No flashy designs

Color:

• Brand color 

Folder style:

• Two-pocket folder
• No prongs (cleaner for media)
• Business card slot on the right pocket

Branding:

• Front: Logo or book title only
• Inside: Minimal or none

Think: elegant, confident, not promotional.

3. What Media Actually Prefer
Most journalists and podcast producers want:

• A single PDF they can scan in under 2 minutes
• Plus a link to download assets if needed

So your smartest setup is:

• One Master Press Packet PDF
• One Asset Folder Link

Rule of Thumb For:

• Email outreach: link to folder
• Podcast bookings: 1–2 PDFs and link
• In-person events: presentation folder
• Website: dedicated media page